Amaze Holdings, Inc. operates a creator-powered commerce platform that provides tools for product creation, e-commerce, managed services and digital commerce programs for creators, brands and consumers. Company news centers on the buildout of the Amaze commerce ecosystem, including Amaze Live, live shopping programs, creator and fan monetization tools, brand inventory relationships, and data-driven media products tied to commerce activity.
Updates also cover distribution strategy through content and vertical communities such as Food Channel, operating results, strategic transformation from its Fresh Vine Wine public-company history, NYSE American disclosure responses, and capital or governance matters affecting the company’s common stock.
Amaze (NYSE American: AMZE) will implement a 1-for-8 reverse stock split of its common stock, effective 12:01 a.m. ET on July 24, 2026, after NYSE Regulation halted trading on July 13, 2026 due to an abnormally low trading price following irregular trading activity. The company aims to restore its per-share price to a level appropriate for continued NYSE American listing. Amaze expects its common stock to trade on a split-adjusted basis starting July 27, 2026 under new CUSIP 35804X309. Authorized common shares will be proportionally reduced from 750,000,000 to 93,750,000, with par value unchanged at $0.001 and fractional shareholders rounded up to one whole share.
Amaze Holdings (NYSE American: AMZE) issued a Q2 2026 shareholder letter highlighting momentum across creator commerce, live shopping, media and partnerships. The company launched the AI-driven Amaze Commerce platform, introduced Amaze Live for live shopping, and built the Amaze Media DSP and creator data model.
Amaze reported a roughly $4 million pipeline increase from VidCon, new partnerships including BBR Records and The Food Channel, extension of convertible debt to year-end 2026, improved shareholder equity, reduced accounts payable, and targeted about $400,000 per month in COGS and OPEX savings.
Amaze (NYSE American: AMZE) and commerce growth company third. are partnering to host an exclusive VIP creator and brand dinner on June 24, 2026, in Anaheim, the night before VidCon.
The invitation-only event will focus on creator monetization, commerce, and brand collaboration.
Amaze (NYSE American: AMZE) will showcase its creator-commerce ecosystem at VidCon 2026 in Newport Beach, California. The company is bringing Amaze Commerce and The Food Channel to demonstrate how creators can build sustainable businesses around their content.
Attendees can explore tools for product ideas, storefront launches, partnerships, affiliate revenue, and live experiences, within an ecosystem that Amaze says serves over 13 million creators across commerce, live selling, media, advertising, and brand partnerships.
Amaze (NYSE:AMZE) announced a partnership with country music leader BBR Music Group to launch a dedicated, print-on-demand merchandise storefront for its artist roster. The platform offers scalable, low-risk merchandising for apparel, accessories and limited-edition products without upfront inventory.
Initial artists include Alexandra Kay, Atlus, Brantley Gilbert, Drake Milligan, Dustin Lynch, Frank Ray, John Morgan, Lainey Wilson and Parmalee, with further roster expansion expected. According to Amaze, this deal extends its music-industry presence and taps into a global music merchandise market projected to reach $13 billion by 2030.
Amaze Holdings (NYSE American: AMZE) issued a statement on May 8, 2026 addressing unusual trading volume and price movement in its common stock. The company said it reviewed potential undisclosed material developments under Section 401(d) of the NYSE American Company Guide and found none.
Amaze said, to its knowledge, there is no other reason accounting for the activity and that it will continue to monitor trading and provide timely disclosure as required.
Amaze (NYSE American: AMZE) announced a partnership with All Media Solutions to supply brand inventory for the launch of Amaze Live on May 15, 2026. The agreement is intended to provide immediate campaigns across beauty, wellness, and lifestyle, enabling creators to monetize via commissions and performance incentives.
The company says the deal accelerates go-to-market execution and scales brand onboarding to support a growing campaign pipeline for Amaze Live.
Amaze (NYSE American: AMZE) signed a letter of intent on April 27, 2026 to integrate the IRMA engine from Digital Innovations Holding Group into its platform, introducing an Amaze credit reward system for creators and fans.
The integration is expected to enable more than 13 million creators to earn credits for promotions, UGC, sales referrals and engagement, while participating brands supply campaign demand, funding, and real-time performance metrics.
Amaze (NYSE American: AMZE) opened creator applications for its Amaze Live Shopping Program on April 23, 2026, with more than 20 brands committing inventory at launch. The program offers creators a 10% starting commission, access to professional live-streaming studios in Los Angeles, Carlsbad, and Miami, multi-channel live streaming, and brand collaboration opportunities. Initial live selling campaigns are expected to begin on or before May 15, 2026, subject to onboarding, creator approvals, and brand readiness.
Amaze (NYSE: AMZE) launched Amaze Live on April 22, 2026, a next-generation multi-channel live shopping and community commerce platform designed to let creators, entrepreneurs, and brands sell live across social media, text, websites, and owned channels without being locked into a single platform.
The company serves more than 13 million creators and plans an initial U.S. rollout with international expansion later in 2026, positioning Amaze to add a real-time conversion layer to its creator commerce ecosystem.