Amaze Expands Partnership with Digital Brands Group, Inc. to Strengthen Domestic Apparel Manufacturing
Amaze Holdings (NYSE American: AMZE) has expanded its partnership with Digital Brands Group (NASDAQ: DGBI) to enhance domestic apparel manufacturing capabilities. The collaboration will utilize Digital Brands Group's Los Angeles facilities to produce custom apparel and athleisure wear in the United States.
This expansion builds upon their initial April 2025 partnership, where Digital Brands Group became the first third-party brand on Amaze's Teespring Marketplace. The strategic move aims to address changing tariff policies and the phasing out of the de minimis exception, while shortening turnaround times for U.S. customers.
The partnership strengthens Amaze's end-to-end commerce platform by adding domestic manufacturing capabilities, helping creators avoid cost increases related to global supply chain challenges.
Amaze Holdings (NYSE American: AMZE) ha ampliato la collaborazione con Digital Brands Group (NASDAQ: DGBI) per potenziare la produzione di abbigliamento sul territorio nazionale. Il progetto prevede l'utilizzo degli impianti di Digital Brands Group a Los Angeles per realizzare capi su misura e abbigliamento athleisure negli Stati Uniti.
Questa estensione si basa sulla partnership avviata nell'aprile 2025, quando Digital Brands Group è diventata il primo marchio terzo presente nel Teespring Marketplace di Amaze. L'iniziativa mira a gestire i cambiamenti nelle politiche tariffarie e la fine graduale dell'eccezione de minimis, oltre a ridurre i tempi di consegna per i clienti statunitensi.
La collaborazione rafforza la piattaforma commerciale end-to-end di Amaze aggiungendo capacità produttive domestiche, aiutando i creator a evitare aumenti di costo legati ai problemi della catena di approvvigionamento globale.
Amaze Holdings (NYSE American: AMZE) ha ampliado su alianza con Digital Brands Group (NASDAQ: DGBI) para mejorar las capacidades de fabricación de prendas en el país. La colaboración aprovechará las instalaciones de Digital Brands Group en Los Ángeles para producir ropa a medida y athleisure en Estados Unidos.
Esta expansión se basa en su asociación inicial de abril de 2025, cuando Digital Brands Group se convirtió en la primera marca externa en el Teespring Marketplace de Amaze. La estrategia busca hacer frente a los cambios en las políticas arancelarias y la eliminación gradual de la excepción de minimis, además de acortar los tiempos de respuesta para los clientes estadounidenses.
La alianza fortalece la plataforma de comercio integral de Amaze al incorporar capacidad de fabricación doméstica, ayudando a los creadores a evitar incrementos de costo derivados de los problemas en la cadena de suministro global.
Amaze Holdings (NYSE American: AMZE)는 국내 의류 제조 역량 강화를 위해 Digital Brands Group (NASDAQ: DGBI)와의 파트너십을 확대했습니다. 이번 협력으로 Digital Brands Group의 로스앤젤레스 시설을 활용해 미국 내에서 맞춤 의류와 애슬레저를 생산합니다.
이번 확장은 2025년 4월 시작된 초기 파트너십을 기반으로 합니다. 당시 Digital Brands Group은 Amaze의 Teespring 마켓플레이스에 입점한 첫 번째 제3자 브랜드가 되었습니다. 이번 전략적 조치는 변화하는 관세 정책과 de minimis 예외의 단계적 폐지를 대응하고 미국 고객의 처리 시간을 단축하는 것을 목표로 합니다.
이번 파트너십은 국내 제조 역량을 더해 Amaze의 엔드투엔드 커머스 플랫폼을 강화하며, 제작자들이 글로벌 공급망 문제로 인한 비용 상승을 피하도록 돕습니다.
Amaze Holdings (NYSE American: AMZE) a étendu son partenariat avec Digital Brands Group (NASDAQ: DGBI) afin de renforcer les capacités de fabrication d'habillement sur le territoire national. La collaboration exploitera les installations de Digital Brands Group à Los Angeles pour produire des vêtements sur mesure et de l'athleisure aux États-Unis.
Cette extension s'appuie sur leur partenariat initial d'avril 2025, lorsque Digital Brands Group est devenue la première marque tierce sur le Teespring Marketplace d'Amaze. La démarche vise à répondre aux évolutions des politiques tarifaires et à la suppression progressive de l'exception de minimis, tout en réduisant les délais pour les clients américains.
Le partenariat renforce la plateforme commerciale de bout en bout d'Amaze en ajoutant des capacités de production domestique, aidant les créateurs à éviter des hausses de coûts liées aux perturbations de la chaîne d'approvisionnement mondiale.
Amaze Holdings (NYSE American: AMZE) hat seine Partnerschaft mit Digital Brands Group (NASDAQ: DGBI) erweitert, um die heimischen Bekleidungsfertigungskapazitäten zu stärken. Die Zusammenarbeit nutzt die Einrichtungen von Digital Brands Group in Los Angeles zur Produktion von kundenspezifischer Kleidung und Athleisure in den USA.
Diese Ausweitung baut auf der initialen Partnerschaft vom April 2025 auf, als Digital Brands Group die erste Drittmarke auf Amazes Teespring Marketplace wurde. Die strategische Maßnahme zielt darauf ab, auf Änderungen der Zollpolitik und die schrittweise Abschaffung der de-minimis-Ausnahme zu reagieren sowie die Durchlaufzeiten für US-Kunden zu verkürzen.
Die Partnerschaft stärkt Amazes End-to-End-Commerce-Plattform durch die Ergänzung heimischer Fertigungsfähigkeit und hilft Creators, Kostensteigerungen infolge globaler Lieferkettenprobleme zu vermeiden.
- Expansion of domestic manufacturing capabilities reduces dependency on international supply chains
- Shorter turnaround times for product delivery to U.S. customers
- Strategic positioning ahead of tariff policy changes and de minimis exception phase-out
- Enhanced end-to-end commerce platform capabilities for creators
- Potential higher production costs associated with U.S.-based manufacturing
Insights
Amaze's expanded domestic manufacturing partnership with Digital Brands Group strengthens resilience against tariff changes while potentially improving margins and delivery times.
Amaze Holdings' expanded partnership with Digital Brands Group represents a strategic pivot toward domestic manufacturing in response to changing trade policies. The companies are deepening their collaboration beyond their initial April 2025 marketplace integration to now include manufacturing capabilities at Digital Brands Group's Los Angeles facilities.
This move directly addresses the phasing out of the de minimis exception - a significant shift in trade policy that previously allowed low-value imports to enter the US without tariffs. As this protection disappears, companies relying on overseas production face increased costs and potential margin compression. By establishing domestic production capabilities, Amaze creates a tariff-avoidance strategy that could preserve margins while potentially reducing delivery times.
The timing is particularly strategic as it positions Amaze ahead of full implementation of these trade policy changes. For creators on Amaze's platform, this provides a compelling alternative to offshore production that might otherwise become less economically viable. The partnership also creates vertical integration benefits by streamlining the creator-to-customer pipeline through consolidated domestic operations.
This represents a tangible example of supply chain regionalization - a growing trend where companies relocate production closer to end markets to reduce logistics complexity, increase responsiveness, and mitigate geopolitical risks. While domestic manufacturing typically carries higher labor costs, the tariff avoidance and reduced shipping expenses could create a more favorable total cost structure, especially for higher-margin creator-designed products.
New capabilities allow Amaze to produce high-quality, cost-efficient custom apparel and athleisure, supporting creators and customers amid tariff changes and rising costs
NEWPORT BEACH, Calif., Sept. 09, 2025 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze”), a global leader in creator-powered commerce, today announced an expanded partnership with Digital Brands Group, Inc. (NASDAQ: DGBI) (“Digital Brands Group”), a publicly traded company specializing in e-commerce and fashion. Through this partnership, Amaze will leverage Digital Brands Group’s Los Angeles-based facilities to produce high-quality, cost-efficient custom apparel and athleisure wear in the U.S.
The collaboration builds on the companies’ April 2025 announcement, which introduced Digital Brands Group as the first third-party brand on Amaze’s Teespring Marketplace. With proven success on the Amaze platform, the new manufacturing alliance strengthens the relationship and offers creators a trusted domestic partner.
“As tariff policies shift and the de minimis exception phases out, now is the time to expand manufacturing stateside and shorten turn around times for creators to launch and reach U.S. customers,” said Aaron Day, Chairman and CEO of Amaze Holdings, Inc. “We have a significant number of creators seeking reliable, local manufacturing partners to bring their designs to life and Digital Brands Group delivers exactly that.”
By adding more domestic manufacturing capabilities to its end-to-end commerce platform, Amaze continues to streamline the creator experience from design and sales to production and delivery. This solution will ultimately help customers avoid cost increases tied to dynamics with global supply chains.
The new manufacturing capabilities are now available to creators.
For investor information, please contact IR@amaze.co
For press inquiries, please contact PR@amaze.co
About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.
About Digital Brands Group:
We offer a wide variety of apparel through numerous brands on a direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer’s “closet share” by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort.
Digital Brands Group, Inc. Company Contact
Hil Davis, CEO
Email: invest@digitalbrandsgroup.co
http://ir.digitalbrandsgroup.co
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