Amaze to Provide Merchandising Services as Official Merchandise Sponsor of the Winter Music Conference 2026
Rhea-AI Summary
Amaze (NYSE American: AMZE) is the official branded merchandise partner for Winter Music Conference 2026, March 24-26 in Miami. Amaze will provide on-site and online official merchandise, digital engagement experiences, and CEO Aaron Day will join a panel on merchandise-driven revenue and fan engagement.
The collaboration supports Amaze's expansion in music and live events and aims to connect creators, brands, and fans through premium products and retail experiences.
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News Market Reaction
On the day this news was published, AMZE declined 14.57%, reflecting a significant negative market reaction. Argus tracked a trough of -11.9% from its starting point during tracking. Our momentum scanner triggered 16 alerts that day, indicating notable trading interest and price volatility. This price movement removed approximately $1M from the company's valuation, bringing the market cap to $8M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
AMZE was down 7.57% while sector peers showed mixed moves (e.g., WVVI -1.69%, BLNE +3.76%, YHC +1.22%, IBG -0.5%). This points to a stock-specific move rather than a broad sector rotation.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 03 | Meeting cancellation | Neutral | -2.6% | Cancellation of Feb 4 special stockholder meeting; items moved to annual meeting. |
| Jan 29 | Product expansion | Positive | +4.2% | Launch of customizable plushies via OpenWav.AI to expand creator merchandising. |
| Jan 27 | Event sponsorship | Positive | +7.4% | Sponsorship of SoCom 2026 and creator-focused events during social commerce conference. |
| Jan 23 | Partnership expansion | Positive | -19.9% | Expanded strategic partnership with Contend to scale creator-led commerce launches. |
| Dec 18 | CFO appointment | Positive | -6.1% | Appointment of experienced media and tech finance executive as new CFO. |
Recent partnership and event announcements have produced mixed reactions, with some sponsorships and product launches aligning positively with price, while other seemingly positive strategic updates coincided with notable selloffs.
Over the last few months, Amaze has focused on creator commerce and event-driven visibility. Announcements included sponsorship of SoCom 2026 and expansion into plush merchandise, both tied to the broader creator economy, as well as an expanded partnership with Contend and the appointment of a new CFO on Dec 18, 2025. Market reactions ranged from a 7.42% gain on the SoCom sponsorship to a 19.85% drop on the Contend partnership, underscoring inconsistent responses to strategic news.
Market Pulse Summary
The stock dropped -14.6% in the session following this news. A negative reaction despite a marquee event partnership would fit Amaze’s mixed history, where positive updates sometimes coincided with declines, such as the 19.85% drop after the Contend partnership. With the stock at 0.398, far below its 4.12 200-day MA and 97.19% under its 52-week high, existing downtrend pressure and prior capital-raising activities could amplify selling even on seemingly constructive strategic news.
AI-generated analysis. Not financial advice.
Amaze Brings Premium Merchandise Offerings to the Popular EDM Event in Miami this Spring
NEWPORT BEACH, Calif., Feb. 05, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze”) a global leader in creator-powered commerce, announced today a collaboration with Winter Music Conference 2026 (“WMC 2026”) as their official branded merchandise partner. WMC 2026 will take place March 24-26 in Miami, Florida, and is widely known as the world’s longest running electronic music conference, bringing together artists, producers, industry executives, creators, and fans for multiple days of programming, education, networking, and live experiences.
Through this collaboration, Amaze will provide official WMC 2026 merchandise and digital engagement opportunities for attendees both on site and online. Amaze’s presence at WMC 2026 will enable electronic music enthusiasts and industry professionals to access exclusive apparel and branded products that celebrate the culture and creative spirit of this iconic electronic dance music event.
In addition to serving as the official merchandise sponsor, Aaron Day, Chief Executive Officer of Amaze, will participate as a panelist on “The Pop Up Shop - Creating Revenue, Building Brand, and Empowering Fans.” The discussion will focus on how artists and brands can leverage merchandise, brand partnerships, and premium retail experiences to drive revenue while deepening fan engagement.
“As we continue to expand Amaze’s role within the music and live events ecosystem, our involvement with Winter Music Conference 2026 represents a meaningful opportunity to support one of the most influential gatherings in electronic music,” said Day. “WMC has long served as a hub for innovation and community within music culture, and we are excited to enhance the experience through premium merchandise and engaging touchpoints that connect creators and fans.”
WMC 2026 will feature keynote presentations, panel discussions, workshops, exhibitor showcases, and networking events held throughout Miami during Miami Music Week. The conference is designed to bring together creators, industry leaders, and innovators across music, technology, and culture.
As Amaze continues to grow its presence across major music and cultural events, this collaboration reflects the Company’s ongoing commitment to empowering creators, enhancing live experiences, and strengthening connections between brands and their audiences.
For additional information on WMC 2026, including registration details and access to discounted hotel accommodations, visit the official WMC 2026 website.
For investor information, please contact IR@amaze.co
For press inquiries, please contact PR@amaze.co
About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.
About Winter Music Conference:
Winter Music Conference is the longest running electronic music conference in the world. Held annually in Miami, the event convenes artists, producers, executives, creators, and fans for a curated program of panels, workshops, showcases, and networking experiences that celebrate innovation and creativity within electronic music culture.
Cautionary Note Regarding Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, statements about our planned acquisitions, strategies, initiatives, growth, revenues, expenditures, the size of our market, our plans and objectives for future operations, and future financial and business performance. These statements can be identified by words such as such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based our current expectations and views concerning future events and developments and their potential effects on us.
These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. These risks include: our ability to execute our plans and strategies; our limited operating history and history of losses; our financial position and need for additional capital; our ability to attract and retain our creator base and expand the range of products available for sale; we may experience difficulties in managing our growth and expenses; we may not keep pace with technological advances; there may be undetected errors or defects in our software or issues related to data computing, processing or storage; our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers; failure to maintain or enhance our brand; our ability to protect our intellectual property; significant interruptions, delays or outages in services from our platform; significant data breach or disruption of the information technology systems or networks and cyberattacks; risks associated with international operations; general economic and competitive factors affecting our business generally; changes in laws and regulations, including those related to privacy, online liability, consumer protection, and financial services; our dependence on senior management and other key personnel; and our ability to attract, retain and motivate qualified personnel and senior management.
Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included in our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other future filings and reports that we file with the Securities and Exchange Commission (SEC) from time to time. Given these risks and uncertainties, you should not place undue reliance on these forward-looking statements. Also, these forward-looking statements represent our estimates and assumptions only as of the date of the press release. Unless required by law, we undertake no obligation to update or revise any forward-looking statements to reflect new information or future events or developments.
FAQ
What role will Amaze (AMZE) play at Winter Music Conference 2026 in Miami?
When and where is Winter Music Conference 2026 that Amaze (AMZE) is sponsoring?
Will Amaze (AMZE) provide online merchandise access for attendees who cannot attend WMC 2026?
What topic will Amaze CEO Aaron Day discuss at the Winter Music Conference 2026?
How does the Amaze and WMC 2026 partnership affect Amaze's presence in the live events market?
How can investors or media contact Amaze regarding the WMC 2026 sponsorship?
