Amaze to Sponsor SoCom 2026
Rhea-AI Summary
Amaze (NYSE American: AMZE) announced sponsorship of the second annual SoCom Conference, the first dedicated social commerce conference, taking place in Venice Beach on Feb. 26, 2026. Amaze will host two creator-focused events: a private Creator Dinner on Feb. 25 and a post-conference mixer and cocktail reception on Feb. 26. The sponsorship aligns with Amaze’s strategy to support creator-led retail as social commerce grows; the release cites a projected global social commerce market of $5.2 trillion by 2030 and U.S. livestreaming shopping growth of more than 30% YoY. The events aim to connect creators, brands, and platform leaders to accelerate collaboration and innovation in social commerce.
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News Market Reaction – AMZE
On the day this news was published, AMZE gained 7.42%, reflecting a notable positive market reaction. Argus tracked a peak move of +20.1% during that session. Argus tracked a trough of -9.3% from its starting point during tracking. Our momentum scanner triggered 19 alerts that day, indicating notable trading interest and price volatility. This price movement added approximately $720K to the company's valuation, bringing the market cap to $10.42M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
AMZE was down 10.75% while sector peers were mixed: WVVI and WVVIP were up, YHC, BLNE, IBG and scanner peer SBEV were down. With only 1 momentum peer and mixed directions, the move appears more stock-specific than sector-driven.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 23 | Strategic partnership | Positive | -19.9% | Expanded Contend partnership to scale creator-led commerce with integrated launches. |
| Dec 18 | Executive hire | Positive | -6.1% | Appointed experienced media and tech finance executive as new Chief Financial Officer. |
| Dec 12 | Governance/financing | Negative | -5.3% | Adjourned special meeting on approving share issuance above 19.9% exchange cap. |
| Dec 11 | Year-end update | Positive | +2.0% | Highlighted 2025 achievements, debt reduction, cash position, and 2026 revenue guidance. |
| Dec 09 | Strategic partnership | Positive | -3.1% | Announced OpenWav.AI partnership to expand artist monetization and global fulfillment. |
Recent AMZE news often saw negative price reactions even to seemingly constructive strategic and partnership updates.
Over the last few months, Amaze has focused on partnerships, capital structure, and governance. On Dec 9, 2025 it announced a global AI partnership with OpenWav.AI, and on Jan 23, 2026 it expanded ties with Contend to scale creator-led commerce. A Dec 11, 2025 year-end letter highlighted debt reduction and 2026 growth targets. Meanwhile, a special meeting about convertible note share issuance was adjourned for lack of quorum. Today’s SoCom 2026 sponsorship aligns with this creator-focused, ecosystem-building strategy.
Market Pulse Summary
The stock moved +7.4% in the session following this news. A strong positive reaction aligns with the company’s strategic push into creator-led and social commerce ecosystems. Recent history shows mixed price responses to partnerships and expansion news, with 3 divergences and 2 alignments. Any sharp upside could be influenced by prior dilution events and governance votes detailed in recent filings, so sustainability may depend on how investors weigh long-term ecosystem benefits against capital structure overhangs.
Key Terms
ai-powered technical
social commerce technical
creator economy technical
livestreaming shopping technical
AI-generated analysis. Not financial advice.
The AI-powered e-commerce platform deepens commitment to creator-led retail by hosting two exclusive events at SoCom
NEWPORT, Calif., Jan. 27, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze”) a global leader in creator-powered commerce, today announced its official sponsorship of the second annual SoCom Conference, the first dedicated social commerce conference. The event will take place in Venice Beach, Calif. on Feb. 26, 2026.
SoCom, founded by Orca Co-Founder & CEO Max Benator and supported by Orca as Founding Sponsor, was created to shape what’s next at the intersection of content, community, and commerce. The conference provides a dedicated forum where leaders in e-commerce, content production, and the creator economy come together to spark innovation, drive collaborative conversations, and accelerate the growth of global social commerce. The event will gather hundreds of industry professionals and content creators for a full day of talks, panels, and workshops featuring c-suite and senior leaders from platforms and brands including Amazon, YouTube, Meta, TikTok Shop, Gap, e.l.f. Cosmetics, among others.
Amaze’s sponsorship reflects its strategic focus on supporting creators at the center of the rapidly accelerating social commerce economy. The global social commerce market is projected to reach
“As social commerce reshapes how consumers discover and buy products, creators are becoming the most powerful drivers of conversion and brand loyalty,” said Aaron Day, CEO of Amaze. “SoCom brings together the exact ecosystem of creators and brands that Amaze is built to support at a moment when the category is reaching an inflection point. Sponsoring SoCom allows us to meaningfully engage with this community and help accelerate the next phase of creator-led commerce.”
As part of its sponsorship, Amaze will host two creator-focused events during SoCom 2026.
- Feb. 25 - Creator Dinner: Amaze will host a private, invitation-only dinner for creators, designed to foster peer connection and candid discussions.
- Feb. 26 - Networking Sponsor: Following the conference, Amaze will host a mixer and cocktail reception to bring together attendees and creators, providing an opportunity for networking, collaboration, and idea sharing within the social commerce ecosystem.
Learn more about the SoCom Conference by visiting www.socom.live.
For investor information, please contact IR@amaze.co
For press inquiries, please contact PR@amaze.co
Source: 1. Social Commerce Statistics Of 2025 (Demographics And Trends) | SellersCommerce
Source: 2. Livestream E-Commerce Market Size to Hit USD 258.76 Bn by 2034
About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.
About SoCom:
SoCom offers immersive programming from top industry voices, hands-on workshops, and an interactive live shopping gifting suite attended by hundreds of creators with a collective reach of over 100 million followers. SoCom is proud to be the definitive U.S. event for brands, platforms, agencies, and creators who are ready to build what’s next in retail. Learn more at www.socom.live.
Cautionary Note Regarding Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, statements about our planned acquisitions, strategies, initiatives, growth, revenues, expenditures, the size of our market, our plans and objectives for future operations, and future financial and business performance. These statements can be identified by words such as such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based our current expectations and views concerning future events and developments and their potential effects on us.
These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. These risks include: our ability to execute our plans and strategies; our limited operating history and history of losses; our financial position and need for additional capital; our ability to attract and retain our creator base and expand the range of products available for sale; we may experience difficulties in managing our growth and expenses; we may not keep pace with technological advances; there may be undetected errors or defects in our software or issues related to data computing, processing or storage; our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers; failure to maintain or enhance our brand; our ability to protect our intellectual property; significant interruptions, delays or outages in services from our platform; significant data breach or disruption of the information technology systems or networks and cyberattacks; risks associated with international operations; general economic and competitive factors affecting our business generally; changes in laws and regulations, including those related to privacy, online liability, consumer protection, and financial services; our dependence on senior management and other key personnel; and our ability to attract, retain and motivate qualified personnel and senior management.
Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included in our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other future filings and reports that we file with the Securities and Exchange Commission (SEC) from time to time. Given these risks and uncertainties, you should not place undue reliance on these forward-looking statements. Also, these forward-looking statements represent our estimates and assumptions only as of the date of the press release. Unless required by law, we undertake no obligation to update or revise any forward-looking statements to reflect new information or future events or developments.
FAQ
What is Amaze (AMZE) sponsoring at SoCom 2026?
When and where is the SoCom Conference that Amaze is sponsoring?
How does Amaze describe the social commerce market opportunity in its AMZE announcement?
Which types of attendees will Amaze engage with at SoCom 2026?
Will Amaze hold any private events for creators at SoCom 2026?
How can investors or media contact Amaze about the SoCom sponsorship?
Where can attendees learn more about the SoCom Conference schedule and details?
