Amaze Launches New Subscription Model, Significantly Boosting Revenue Potential
Amaze shifts to a subscription-led model while targeting EBITDA break-even in early 2027 through higher recurring revenue and lower operating costs.
Rhea-AI Summary
Amaze Holdings (AMZE) outlined a new subscription-led platform model and cost reductions to support a target of EBITDA break-even in early 2027.
The company is rolling out Concierge, an upcoming subscription starting at $9.99 per month, to build recurring revenue, alongside its upgraded Commerce and Earn/Affiliate tools. Amaze Commerce has attracted 30,000+ sign-ups and delivered about 7,000 Brand Analyses ahead of the Concierge launch. Management targets a return to revenue growth and plans to cut operating expenses by approximately 40%, mainly by shutting down the legacy platform, which together underpin the first-quarter 2027 break-even goal.
Positive
- Concierge subscription planned to start at $9.99 per month, adding recurring revenue
- 30,000+ Amaze Commerce sign-ups and about 7,000 Brand Analyses to date
- Operating expenses targeted to decrease by approximately 40%
- Company targets EBITDA break-even in the first quarter of 2027
Negative
- None.
News Explained
Amaze reports that its cost-reduction measures are now underway while the next-generation platform continues to roll out, so the disclosure describes implementation in progress rather than a completed subscription launch or achieved break-even.
Key Figures
- Subscription price
- $9.99 per month
- Starting price for the Concierge subscription
- Operating expense reduction
- 40%
- Targeted reduction under the cost-reduction plan
- EBITDA break-even target
- Early 2027
- Company target supported by subscription revenue and lower costs
- Commerce sign-ups
- 30,000+ sign-ups
- Organic sign-ups since Amaze Commerce launched
- Brand Analyses
- 7,000
- Delivered ahead of the Concierge subscription rollout
Historical Context
-
Announced 40% operating-expense reduction alongside a 2027 positive-cash-flow goal.
-
Reported Q2 revenue growth and narrower loss while disclosing ongoing going-concern qualification.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
ebitda financial
run-rate financial
AI-generated analysis. How Rhea-AI works. Not financial advice.
New platform and subscription model position the Company for a return to growth and target EBITDA break-even in early 2027
COSTA MESA, Calif., Sept. 17, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE), an end-to-end, creator-powered commerce platform, today provided an update on its product roadmap and path to profitability as its next-generation platform becomes fully operational. Building on its upgraded Commerce platform, the new Concierge subscription, and expansion of the revenue generation model, the Company has now moved into growth mode. Based on the new platforms being launched, the Company is significantly reducing its cost base.
Subscription Model Rollout
The creator economy is projected to reach approximately
Amaze's subscription-led model is designed to build compounding value across three connected layers. Concierge, Amaze's upcoming subscription offering, is intended to establish the Company's recurring-revenue foundation, combining insights from Amaze's live Brand Analysis and Moments AI tools into personalized recommendations that help each creator understand what makes their brand valuable and prioritize what to do next. Amaze Commerce and the Company's Earn/Affiliate capabilities are designed to extend that value further, giving creators ways to act on those recommendations directly within the platform and, in turn, generate additional commerce and affiliate revenue for Amaze as creator businesses grow.
Since launching, Amaze Commerce has organically attracted more than 30,000 sign-ups and delivered approximately 7,000 Brand Analyses to creators ahead of the rollout of the Concierge subscription program.
Concierge is expected to provide recurring subscription revenue for Amaze, beginning at
A More Efficient Operating Model
The Company's goal to break even in the first quarter of 2027 is based on the platform's return to revenue growth coupled with the recently announced plan to decrease operating expenses by approximately
“The next generation of Amaze will be built on a foundation of subscription revenues as creators harness the power of the platform to build their businesses,” said Joel Krutz, Interim Chief Executive Officer of Amaze Holdings. “Paired with our cost reduction program, this gives us a clear, disciplined path to break even in early 2027.”
About Amaze
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for brand development, product creation, advanced e-commerce, audience growth and scalable managed services. By helping people turn what they know, create and share into sustainable income, Amaze enables creators to build deeper audience relationships and more flexible paths to a better life. Discover more at www.amaze.co.
Cautionary Note Regarding Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"). These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties, and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, statements about the Company's transformation program, platform migration, organizational realignment and headcount reductions, expected reductions in operating expenses, headcount and hosting and technology costs, revenue potential, use of AI to reduce operating costs, its next-generation platform and expected future product and revenue initiatives, including its Commerce and Subscriptions business lines and its roadmap of incremental revenue streams; the goal of achieving EBITDA break-even target by the end of the first quarter of 2027 and positive operating cash flow within 2027; estimates regarding the size and growth of the creator economy and the Company's addressable market; capital structure and balance sheet plans; and the Company's future business, financial performance and ability to continue as a going concern. These statements can be identified by words such as "may," "might," "should," "would," "could," "expect," "plan," "anticipate," "intend," "believe," "estimate," "predict," "potential" or "continue," and are based on our current expectations and views concerning future events and developments and their potential effects on us.
Some or all of these forward-looking statements may not occur. These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statements. Factors that affect our ability to achieve these results include our need to raise additional capital, our ability to reduce operating costs and improve our balance sheet, our ability to grow revenue and achieve break-even and positive operating cash flow within the timeframe we are targeting or at all, our ability to successfully launch and scale the Concierge subscription service, achieve projected subscriber growth rates and retention, and maintain pricing levels, our ability to migrate our platform and protect existing commerce volume, our ability to acquire and monetize creators at the unit economics we anticipate, competition from existing and new participants in the creator economy, including platforms with greater financial, technical, and marketing resources, risks related to data security, privacy regulations, and our ability to protect creator and customer data from unauthorized access or cyber incidents, risks related to evolving laws and regulations applicable to our business, including those governing e-commerce, affiliate marketing disclosures, data privacy, and artificial intelligence, risks related to our use of artificial intelligence, including the accuracy and reliability of AI-generated outputs, potential liability, reputational harm, and evolving regulatory requirements, risks associated with leadership transition, including our reliance on an interim chief executive officer, the impact of general economic conditions, inflation, and changes in consumer discretionary spending on the creator economy and our business, our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers, and our ability to maintain the listing of our common stock on the NYSE American. Other risks include the Risk Factors contained in our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2025 and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2026.
Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. Any forward-looking statement made by us herein speaks only as of the date on which it is made. We undertake no obligation to update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.
Investor & Media Contact:
Amaze Investor Relations
ir@amaze.co · 888-672-0365
Source: Amaze Holdings, Inc.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What is the focus of Amaze's new Concierge subscription offering?
Concierge is intended to be Amaze’s recurring-revenue foundation, combining outputs from its live Brand Analysis and Moments AI tools into personalized recommendations. These recommendations are designed to help each creator understand what makes their brand valuable and decide what actions to prioritize next.
How does Amaze plan to generate additional revenue beyond subscription fees?
Amaze Commerce and the company’s Earn/Affiliate capabilities are designed to let creators act on Concierge recommendations directly within the platform. As creator businesses grow and conduct more commerce and affiliate activity, Amaze expects to generate additional commerce and affiliate revenue.
What actions are driving Amaze’s planned 40% reduction in operating expenses?
The approximately 40% decrease in operating expenses is primarily driven by a substantial reduction in infrastructure costs as the company shuts down its legacy platform and transitions to its next-generation Commerce platform.
How does Amaze view the broader creator economy opportunity?
The company references projections that the creator economy could reach approximately $480 billion by 2027 and describes mid-tier creators as underserved by existing tools, positioning Amaze’s platform and subscription model to target this segment.