Amaze CEO Aaron Day, Featured on Escaping The Drift with John Gafford, Discusses the Evolution of Creator-Led Commerce

Rhea-AI Summary

Amaze (NYSE American: AMZE) announced CEO Aaron Day appeared on the podcast Escaping The Drift with John Gafford on Feb 6, 2026.

Day discussed the evolution of creator-led commerce, first-party branding, niche influencers, and how Amaze uses AI to enable creators to build storefronts and sell directly on platforms like YouTube, TikTok, and Instagram. The episode is available on Apple, Spotify, and YouTube.

News Market Reaction

+9.88%

11 alerts

+9.88% News Effect

+5.5% Peak Tracked

-3.9% Trough Tracked

+$718K Valuation Impact

$8M Market Cap

0.2x Rel. Volume

On the day this news was published, AMZE gained 9.88%, reflecting a notable positive market reaction. Argus tracked a peak move of +5.5% during that session. Argus tracked a trough of -3.9% from its starting point during tracking. Our momentum scanner triggered 11 alerts that day, indicating notable trading interest and price volatility. This price movement added approximately $718K to the company's valuation, bringing the market cap to $8M at that time.

Data tracked by StockTitan Argus on the day of publication.

Market Reality Check

Price: $0.4239 Vol: Volume 1,518,606 is well ...

low vol

$0.4239 Last Close

Volume Volume 1,518,606 is well below 20-day average of 7,767,366, suggesting limited pre-news participation. low

Technical Shares at $0.34 are trading below the 200-day MA at $4.06 and 97.6% below the 52-week high of $14.145.

Peers on Argus

AMZE was down 14.57% while sector peers were mixed: IBG appeared in the momentum...

1 Up

AMZE was down 14.57% while sector peers were mixed: IBG appeared in the momentum scanner, up about 16.02%, YHC gained 3.15%, and BLNE fell 13.56%. The lack of a consistent direction and only one peer in momentum support a stock-specific backdrop.

Historical Context

5 past events · Latest: Feb 05 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Feb 05	Conference sponsorship	Positive	-14.6%	Named official merchandise partner for Winter Music Conference 2026.
Feb 03	Corporate governance	Negative	-2.6%	Cancelled special stockholder meeting; proposals moved to annual meeting.
Jan 29	Product expansion	Positive	+4.2%	Expanded creator merchandise offering with customizable plushies via partnership.
Jan 27	Conference sponsorship	Positive	+7.4%	Sponsorship of SoCom 2026 social commerce conference and creator events.
Jan 23	Strategic partnership	Positive	-19.9%	Expanded partnership with Contend to scale creator-led commerce launches.

Pattern Detected

Recent news has been heavily partnership- and event-focused, with mixed reactions including sharp selloffs on otherwise constructive announcements.

Recent Company History

Over the past weeks, Amaze has issued a series of growth- and branding-oriented updates: sponsoring SoCom 2026 on Jan 27 (24h move +7.42%), expanding creator merchandising with plushies on Jan 29 (+4.16%), and securing Winter Music Conference 2026 merchandising on Feb 5 (-14.57%). An expanded Contend partnership on Jan 23 saw a -19.85% reaction, while cancellation of a special meeting on Feb 3 led to a more modest -2.65% move. Today’s podcast-focused news fits the ongoing emphasis on creator-led commerce and brand positioning.

Market Pulse Summary

The stock moved +9.9% in the session following this news. A strong positive reaction aligns with man...

Analysis

The stock moved +9.9% in the session following this news. A strong positive reaction aligns with management’s ongoing push to highlight Amaze’s creator-led commerce strategy. Recent history shows branding and partnership announcements produced both gains of 7.42% and 4.16% and sharp declines of -14.57% and -19.85%, underscoring volatile sentiment. Investors have also seen active capital-raising via ATM programs and insider net buying, factors that can influence how durable any upside move proves over time.

Key Terms

ai technology, first-party (1p) branding, creator economy, digital storefronts, +1 more

5 terms

ai technology technical

"Day and host John Gafford explore the strategic evolution... and how Amaze leverages its AI technology to transform"

AI technology is software and systems that learn from data to recognize patterns, make predictions, or automate decisions and tasks—like a virtual assistant that gets better the more examples it sees. Investors care because AI can reduce costs, create new products and revenue streams, and change competitive advantages, while also adding execution, ethical and regulatory risks that can affect a company's profits and valuation.

first-party (1p) branding financial

"explore the strategic evolution of the creator economy, the rise of first-party (1P) branding, the growing power"

First-party (1p) branding means a company sells products or services directly under its own name and controls pricing, marketing and customer relationships instead of relying on independent resellers or third-party platforms. Like a bakery that both bakes and runs the shop, it gives the company more control over profit margins, customer data and reputation, making revenue more predictable and making brand strength and distribution strategy important signals for investors.

creator economy technical

"Day and host John Gafford explore the strategic evolution of the creator economy, the rise of first-party"

The creator economy is the ecosystem of individual content makers, small teams, and the platforms and tools that let them produce, distribute, and earn money from digital content like videos, podcasts, newsletters, and online courses. Investors care because it creates new revenue streams, subscription and advertising models, and platform lock-in effects—think of creators as small businesses whose success can drive growth, user engagement, and monetization opportunities for the platforms and services that support them.

digital storefronts technical

"a company that enables creators to create digital storefronts and sell directly within platforms such as"

An online place where a business displays and sells products or services, such as an app store, marketplace listing, or a company’s e‑commerce site. Think of it as a virtual shop window and checkout counter that decides how easy it is for customers to find, buy and pay. For investors, digital storefronts matter because they drive sales volume, pricing power, recurring revenue and data about customer behavior — all of which affect growth and profitability.

creator-led commerce technical

"discussed the future of creator-led commerce and how social platforms are redefining how products"

Creator-led commerce is when individual content creators — such as influencers, video hosts, or social media personalities — build and sell products, services, or experiences directly to their audience instead of relying on traditional retailers. For investors, it matters because the approach can produce fast, loyal customer demand and predictable revenue tied to a creator’s following, but it also concentrates risk on personal brands and platform relationships, affecting growth, margins and valuation.

AI-generated analysis. Not financial advice.

In a just-released podcast appearance, Aaron Day discusses AI technology, infrastructure, and the future of creator-led shopping experiences

NEWPORT BEACH, Calif., Feb. 06, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze”) a global leader in creator-powered commerce, today announced CEO Aaron Day was featured on an episode of Escaping The Drift with John Gafford where he discussed the future of creator-led commerce and how social platforms are redefining how products are sold online.

In the episode, titled “The Future of Creator Commerce: How to Monetize Your Passion,” Day shared his journey from a senior role at Canva to leading Amaze, a company that enables creators to create digital storefronts and sell directly within platforms such as YouTube, TikTok, and Instagram. Day and host John Gafford explore the strategic evolution of the creator economy, the rise of first-party (1P) branding, the growing power of niche influencers, and how Amaze leverages its AI technology to transform social engagement into physical products at global scale.

The episode is available on Apple, Spotify, and YouTube.

For investor information, please contact IR@amaze.co

For press inquiries, please contact PR@amaze.co

About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

About Escaping the Drift Podcast:
Escaping the Drift with John Gafford, part of the True Native Media family of podcasts, is a top 20 podcast under the Business category with over a million monthly downloads per episode and a massive reach over social media. Learn more at www.escapingthedrift.com.

Cautionary Note Regarding Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, statements about our planned acquisitions, strategies, initiatives, growth, revenues, expenditures, the size of our market, our plans and objectives for future operations, and future financial and business performance. These statements can be identified by words such as such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based our current expectations and views concerning future events and developments and their potential effects on us.

These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. These risks include: our ability to execute our plans and strategies; our limited operating history and history of losses; our financial position and need for additional capital; our ability to attract and retain our creator base and expand the range of products available for sale; we may experience difficulties in managing our growth and expenses; we may not keep pace with technological advances; there may be undetected errors or defects in our software or issues related to data computing, processing or storage; our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers; failure to maintain or enhance our brand; our ability to protect our intellectual property; significant interruptions, delays or outages in services from our platform; significant data breach or disruption of the information technology systems or networks and cyberattacks; risks associated with international operations; general economic and competitive factors affecting our business generally; changes in laws and regulations, including those related to privacy, online liability, consumer protection, and financial services; our dependence on senior management and other key personnel; and our ability to attract, retain and motivate qualified personnel and senior management.

Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included in our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other future filings and reports that we file with the Securities and Exchange Commission (SEC) from time to time. Given these risks and uncertainties, you should not place undue reliance on these forward-looking statements. Also, these forward-looking statements represent our estimates and assumptions only as of the date of the press release. Unless required by law, we undertake no obligation to update or revise any forward-looking statements to reflect new information or future events or developments.

FAQ

What did Amaze CEO Aaron Day discuss on the Feb 6, 2026 Escaping The Drift podcast (AMZE)?

He discussed the evolution of creator-led commerce and AI-driven storefronts for creators. According to Amaze, the conversation covered 1P branding, niche influencers, and using AI to convert social engagement into physical product sales across platforms like YouTube, TikTok, and Instagram.

How does Amaze (AMZE) say its AI technology supports creator commerce?

Amaze says its AI transforms social engagement into tangible product sales at scale. According to Amaze, its AI and infrastructure enable creators to build digital storefronts and monetize audiences directly within major social platforms.

Where can investors and interested listeners find the Amaze CEO interview (AMZE)?

The episode is available on Apple, Spotify, and YouTube for on-demand listening. According to Amaze, listeners can access the full discussion on those platforms and contact IR@amaze.co for investor information.

What topics related to the creator economy did Aaron Day highlight for Amaze (AMZE)?

He highlighted first-party branding, the rise of niche influencers, and platform-native commerce strategies. According to Amaze, these trends inform the company’s approach to powering creator storefronts and direct-to-audience product sales.

Does the podcast appearance signal any new financial guidance or product launches for Amaze (AMZE)?

No specific financial guidance or new product launch details were announced during the episode. According to Amaze, the discussion focused on strategy, AI use cases, and the future of creator-led shopping rather than discrete financial metrics.