Amaze CEO Aaron Day, Featured on Escaping The Drift with John Gafford, Discusses the Evolution of Creator-Led Commerce

Amaze (NYSE American: AMZE) announced CEO Aaron Day appeared on the podcast Escaping The Drift with John Gafford on Feb 6, 2026.

Rhea-AI Summary

Amaze (NYSE American: AMZE) announced CEO Aaron Day appeared on the podcast Escaping The Drift with John Gafford on Feb 6, 2026.

Day discussed the evolution of creator-led commerce, first-party branding, niche influencers, and how Amaze uses AI to enable creators to build storefronts and sell directly on platforms like YouTube, TikTok, and Instagram. The episode is available on Apple, Spotify, and YouTube.

Argus Feb 6 session

+9.88% close to close Open Argus

Details

News Market Reaction – AMZE

On Feb 6, the day this news came out, AMZE closed 9.88% above the previous close.

Data tracked by StockTitan Argus for the Feb 6 session.

Historical Context

5 past events · Latest: Feb 05

5 events

1. Feb 05

   Conference sponsorship

   24h Move

   -14.6%

   Named official merchandise partner for Winter Music Conference 2026.

2. Feb 03

   Corporate governance

   24h Move

   -2.6%

   Cancelled special stockholder meeting; proposals moved to annual meeting.

3. Jan 29

   Product expansion

   24h Move

   +4.2%

   Expanded creator merchandise offering with customizable plushies via partnership.

4. Jan 27

   Conference sponsorship

   24h Move

   +7.4%

   Sponsorship of SoCom 2026 social commerce conference and creator events.

5. Jan 23

   Strategic partnership

   24h Move

   -19.9%

   Expanded partnership with Contend to scale creator-led commerce launches.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

ai technology, first-party (1p) branding, creator economy, digital storefronts, +1 more

5 terms

ai technology technical

"Day and host John Gafford explore the strategic evolution... and how Amaze leverages its AI technology to transform"

AI technology is software and systems that learn from data to recognize patterns, make predictions, or automate decisions and tasks—like a virtual assistant that gets better the more examples it sees. Investors care because AI can reduce costs, create new products and revenue streams, and change competitive advantages, while also adding execution, ethical and regulatory risks that can affect a company's profits and valuation.

first-party (1p) branding financial

"explore the strategic evolution of the creator economy, the rise of first-party (1P) branding, the growing power"

First-party (1p) branding means a company sells products or services directly under its own name and controls pricing, marketing and customer relationships instead of relying on independent resellers or third-party platforms. Like a bakery that both bakes and runs the shop, it gives the company more control over profit margins, customer data and reputation, making revenue more predictable and making brand strength and distribution strategy important signals for investors.

creator economy technical

"Day and host John Gafford explore the strategic evolution of the creator economy, the rise of first-party"

The creator economy is the ecosystem of individual content makers, small teams, and the platforms and tools that let them produce, distribute, and earn money from digital content like videos, podcasts, newsletters, and online courses. Investors care because it creates new revenue streams, subscription and advertising models, and platform lock-in effects—think of creators as small businesses whose success can drive growth, user engagement, and monetization opportunities for the platforms and services that support them.

digital storefronts technical

"a company that enables creators to create digital storefronts and sell directly within platforms such as"

An online place where a business displays and sells products or services, such as an app store, marketplace listing, or a company’s e‑commerce site. Think of it as a virtual shop window and checkout counter that decides how easy it is for customers to find, buy and pay. For investors, digital storefronts matter because they drive sales volume, pricing power, recurring revenue and data about customer behavior — all of which affect growth and profitability.

creator-led commerce technical

"discussed the future of creator-led commerce and how social platforms are redefining how products"

Creator-led commerce is when individual content creators — such as influencers, video hosts, or social media personalities — build and sell products, services, or experiences directly to their audience instead of relying on traditional retailers. For investors, it matters because the approach can produce fast, loyal customer demand and predictable revenue tied to a creator’s following, but it also concentrates risk on personal brands and platform relationships, affecting growth, margins and valuation.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

In a just-released podcast appearance, Aaron Day discusses AI technology, infrastructure, and the future of creator-led shopping experiences

NEWPORT BEACH, Calif., Feb. 06, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze”) a global leader in creator-powered commerce, today announced CEO Aaron Day was featured on an episode of Escaping The Drift with John Gafford where he discussed the future of creator-led commerce and how social platforms are redefining how products are sold online.

In the episode, titled “The Future of Creator Commerce: How to Monetize Your Passion,” Day shared his journey from a senior role at Canva to leading Amaze, a company that enables creators to create digital storefronts and sell directly within platforms such as YouTube, TikTok, and Instagram. Day and host John Gafford explore the strategic evolution of the creator economy, the rise of first-party (1P) branding, the growing power of niche influencers, and how Amaze leverages its AI technology to transform social engagement into physical products at global scale.

The episode is available on Apple, Spotify, and YouTube.

For investor information, please contact IR@amaze.co

For press inquiries, please contact PR@amaze.co

About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

About Escaping the Drift Podcast:
Escaping the Drift with John Gafford, part of the True Native Media family of podcasts, is a top 20 podcast under the Business category with over a million monthly downloads per episode and a massive reach over social media. Learn more at www.escapingthedrift.com.

Cautionary Note Regarding Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, statements about our planned acquisitions, strategies, initiatives, growth, revenues, expenditures, the size of our market, our plans and objectives for future operations, and future financial and business performance. These statements can be identified by words such as such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based our current expectations and views concerning future events and developments and their potential effects on us.

These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. These risks include: our ability to execute our plans and strategies; our limited operating history and history of losses; our financial position and need for additional capital; our ability to attract and retain our creator base and expand the range of products available for sale; we may experience difficulties in managing our growth and expenses; we may not keep pace with technological advances; there may be undetected errors or defects in our software or issues related to data computing, processing or storage; our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers; failure to maintain or enhance our brand; our ability to protect our intellectual property; significant interruptions, delays or outages in services from our platform; significant data breach or disruption of the information technology systems or networks and cyberattacks; risks associated with international operations; general economic and competitive factors affecting our business generally; changes in laws and regulations, including those related to privacy, online liability, consumer protection, and financial services; our dependence on senior management and other key personnel; and our ability to attract, retain and motivate qualified personnel and senior management.

Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included in our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other future filings and reports that we file with the Securities and Exchange Commission (SEC) from time to time. Given these risks and uncertainties, you should not place undue reliance on these forward-looking statements. Also, these forward-looking statements represent our estimates and assumptions only as of the date of the press release. Unless required by law, we undertake no obligation to update or revise any forward-looking statements to reflect new information or future events or developments.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Amaze CEO Aaron Day discuss on the Feb 6, 2026 Escaping The Drift podcast (AMZE)?

He discussed the evolution of creator-led commerce and AI-driven storefronts for creators. According to Amaze, the conversation covered 1P branding, niche influencers, and using AI to convert social engagement into physical product sales across platforms like YouTube, TikTok, and Instagram.

How does Amaze (AMZE) say its AI technology supports creator commerce?

Amaze says its AI transforms social engagement into tangible product sales at scale. According to Amaze, its AI and infrastructure enable creators to build digital storefronts and monetize audiences directly within major social platforms.

Where can investors and interested listeners find the Amaze CEO interview (AMZE)?

The episode is available on Apple, Spotify, and YouTube for on-demand listening. According to Amaze, listeners can access the full discussion on those platforms and contact IR@amaze.co for investor information.

What topics related to the creator economy did Aaron Day highlight for Amaze (AMZE)?

He highlighted first-party branding, the rise of niche influencers, and platform-native commerce strategies. According to Amaze, these trends inform the company’s approach to powering creator storefronts and direct-to-audience product sales.

Does the podcast appearance signal any new financial guidance or product launches for Amaze (AMZE)?

No specific financial guidance or new product launch details were announced during the episode. According to Amaze, the discussion focused on strategy, AI use cases, and the future of creator-led shopping rather than discrete financial metrics.