Amaze Announces Launch of Proprietary Programmatic Advertising Platform

Rhea-AI Summary

Amaze (NYSE American: AMZE) launched a proprietary demand-side platform (DSP) on Feb. 12, 2026 that unifies media buying across its creator-commerce ecosystem. The DSP expands programmatic access to audio, CTV, broadcast, DOOH and additional channels and is positioned as a foundation for a new revenue stream using Amaze’s creator and fan data.

According to the company, the in-house DSP aims to improve cost efficiency, performance visibility, audience targeting, and scalable monetization for creators and brand partners.

News Market Reaction

+13.80%

10 alerts

+13.80% News Effect

+10.8% Peak in 6 hr 12 min

+$1M Valuation Impact

$9M Market Cap

0.2x Rel. Volume

On the day this news was published, AMZE gained 13.80%, reflecting a significant positive market reaction. Argus tracked a peak move of +10.8% during that session. Our momentum scanner triggered 10 alerts that day, indicating notable trading interest and price volatility. This price movement added approximately $1M to the company's valuation, bringing the market cap to $9M at that time.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Registered resale shares: 5,524,316 shares Convertible notes principal: $4,143,234.25 Conversion floor price: $1.50 +5 more

8 metrics

Registered resale shares 5,524,316 shares Common stock issuable upon conversion of senior secured OID convertible notes (424B3, Feb 11, 2026)

Convertible notes principal $4,143,234.25 Outstanding principal tied to 5,524,316 registered resale shares (424B3)

Conversion floor price $1.50 Floor price used for registered convertible note share calculation (424B3)

Exchange cap 19.9% Cap on common stock issuance without prior stockholder approval (424B3)

Terminated Parler deal value $4,000,000 Aggregate purchase price of terminated Parler securities purchase agreement (8-K, Dec 23, 2025)

CFO base salary $400,000 Base salary for new CFO Joel Krutz under employment offer letter (8-K, Dec 18, 2025)

CFO equity grant 586,085 RSUs Restricted stock units granted under 2021 equity plan, vesting over three years (8-K, Dec 18, 2025)

ATM additional registration $18,106,838 Additional common stock registered under existing at-the-market offering (8-K, Nov 21, 2025)

Market Reality Check

Price: $0.4239 Vol: Volume 463,980 is at 0.06...

low vol

$0.4239 Last Close

Volume Volume 463,980 is at 0.06x the 20-day average 7,601,138, indicating limited pre-news participation. low

Technical Shares at 0.3725 are trading well below the 200-day MA of 3.84, with the stock also sitting 97.37% under its 52-week high and 55.66% above its 52-week low.

Peers on Argus

Argus momentum data shows 2 peers (e.g., BLNE, SBEV) moving up with a median gai...

2 Up

Argus momentum data shows 2 peers (e.g., BLNE, SBEV) moving up with a median gain of 6.2%, indicating broader sector strength even as AMZE traded down 1.72% ahead of this data-focused platform launch.

Historical Context

5 past events · Latest: Feb 10 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Feb 10	Creator merch launch	Positive	-8.0%	Joe Rauth limited-edition TuffnUP apparel collection on Amaze storefront.
Feb 06	CEO media appearance	Positive	+9.9%	CEO podcast discussion on creator-led commerce and AI-enabled storefronts.
Feb 05	Event merch partnership	Positive	-14.6%	Official merchandise sponsorship for Winter Music Conference 2026.
Feb 03	Corporate governance update	Neutral	-2.6%	Cancellation of special stockholder meeting; proposals moved to annual meeting.
Jan 29	Product expansion	Positive	+4.2%	Launch of customizable plushies via OpenWav.AI to expand creator merchandising.

Pattern Detected

Recent newsflow has been largely partnership- and platform-focused, with mixed price reactions that sometimes diverge from seemingly positive headlines.

Recent Company History

Over the last few weeks, Amaze issued multiple creator-commerce and partnership updates, including plushie merchandising expansion (Jan 29), a Winter Music Conference merchandise role (Feb 5), and a limited-edition TuffnUP collection with creator Joe Rauth (Feb 10). It also cancelled a special stockholder meeting (Feb 3) and highlighted its CEO on a commerce-focused podcast (Feb 6). Price reactions have alternated between gains and pullbacks, suggesting investor selectivity toward news. Today’s DSP launch fits the theme of expanding monetization and infrastructure around the creator economy.

Market Pulse Summary

The stock surged +13.8% in the session following this news. A strong positive reaction aligns with A...

Analysis

The stock surged +13.8% in the session following this news. A strong positive reaction aligns with Amaze’s strategy of deepening its creator-commerce infrastructure. The DSP launch introduced a proprietary, in-house platform to unify media buying and monetize first-party creator and fan data. Historical news included new merchandise formats and event partnerships with mixed price outcomes. Investors have also seen recent convertible note registration and at-the-market capacity increases, so dilution and financing dynamics could influence how long a move above $0.3725 sustains.

Key Terms

demand-side platform, programmatic, at-the-market offering, convertible promissory notes, +4 more

8 terms

demand-side platform technical

"announced the launch of a proprietary demand-side platform (“DSP”) fully integrated"

A demand-side platform is an automated tool advertisers use to buy digital ad space across many websites and apps in real time, combining audience data, budgets and bidding rules to decide where and when ads appear. It matters to investors because DSPs make ad spending more efficient and measurable—improving targeting, lowering wasted spend and enabling faster scaling—so businesses that operate or rely on them can show stronger revenue efficiency and more predictable marketing returns.

programmatic technical

"additional programmatic channels. The DSP is the foundation of a substantial new"

"Programmatic" describes the automated process of buying and selling financial assets or advertising space using computer systems and algorithms. It allows transactions to happen quickly and efficiently, often without human intervention, similar to how vending machines dispense snacks automatically. For investors, programmatic methods can lead to faster decision-making and more precise targeting of opportunities, potentially enhancing overall investment performance.

at-the-market offering financial

"additional $18,106,838 of its common stock for issuance under its existing at-the-market offering agreement"

An at-the-market offering is a method companies use to sell new shares of stock directly into the open market over time, rather than all at once. This allows them to raise money gradually, similar to selling small pieces of a product instead of a large batch. For investors, it means the company can access funding more flexibly, but it may also increase the supply of shares and influence the stock’s price.

convertible promissory notes financial

"original issue discount convertible promissory notes with outstanding principal"

A convertible promissory note is a loan a company takes that can later be turned into shares instead of being paid back in cash; think of lending money now in exchange for a voucher that can become ownership later. Investors care because it mixes credit risk and potential ownership upside—it can protect lenders if a company struggles while also diluting existing shareholders when converted, affecting future share value and investor returns.

restricted stock units financial

"He has been granted 586,085 restricted stock units under the company’s 2021 equity plan"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

prospectus regulatory

"Prospectus Filed Pursuant to Rule 424(b)(3)"

A prospectus is a detailed document that explains a company's plans for offering new shares or investments to the public. It’s important because it provides potential investors with key information about the company’s business, risks, and how they might make money, helping them decide whether to invest. Think of it as a guidebook for understanding what you're buying into.

form s-1 regulatory

"filed Amendment No. 1 to its Form S-1 as an exhibits-only update"

A Form S-1 is the registration filing a company submits to the U.S. Securities and Exchange Commission when it plans to offer stock to the public, most commonly for an initial public offering. Think of it as the company’s full disclosure packet or blueprint: it contains audited financials, business description, management background, risk factors and details of the offering, giving investors the information needed to judge the company’s financial health and potential risks before buying shares.

rule 424(b)(3) regulatory

"Prospectus Filed Pursuant to Rule 424(b)(3)"

Rule 424(b)(3) is a U.S. Securities and Exchange Commission filing rule that governs how updated prospectus information about a securities offering is formally added to an existing registration statement. For investors, seeing a 424(b)(3) filing means the company has officially recorded new offering details – like the number of shares, pricing range or other terms – so it’s a reliable place to check the latest, legally required disclosures; think of it as the official addendum to a product manual that must be filed before the product is sold.

AI-generated analysis. Not financial advice.

New In-House Platform Unifies Media Buying Infrastructure Across Amaze Ecosystem, with Planned Expansion to Brand Partners to Unlock New Revenue Stream

NEWPORT BEACH, Calif., Feb. 12, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”) a global leader in creator-powered commerce, today announced the launch of a proprietary demand-side platform (“DSP”) fully integrated across the Amaze ecosystem.

The new DSP is designed to help Amaze use its data to more effectively target its marketing dollars and optimize marketing opportunities for its creators. It will deliver improved cost efficiency, enhanced performance visibility, and a scalable foundation for future deployments. The platform significantly expands Amaze’s media buying capabilities, unlocking access to audio, connected TV, broadcast, digital out-of-home, and additional programmatic channels.

The DSP is the foundation of a substantial new revenue stream for the Company, enabling additional monetization opportunities beyond Amaze’s core commerce offering. Amaze intends to leverage its proprietary creator and fan data sets to support advanced targeting, audience modeling, and managed campaign optimization.

“This DSP represents a major step forward in how we start to monetize the enormous volume of data we have supporting both creators and brands with more intelligence and a clear path to improved monetization,” said Aaron Day, CEO of Amaze. “By bringing the DSP in-house, we’re unifying audience intelligence, media activation, and monetization across our platform while building a scalable engine that drives performance for our brand partners. As we have stated before, we have a huge data set that gives us a major strategic advantage and now we are starting to activate it at scale.”

The launch of Amaze DSP advances Amaze’s long-term vision of scalable, data-driven growth as a leading platform within the creator economy.

For investor information, please contact IR@amaze.co

For press inquiries, please contact PR@amaze.co

About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

Cautionary Note Regarding Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, statements about our future revenue streams, planned acquisitions, strategies, initiatives, growth, revenues, expenditures, the size of our market, our plans and objectives for future operations, and future financial and business performance. These statements can be identified by words such as such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based our current expectations and views concerning future events and developments and their potential effects on us.

These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. These risks include: our ability to execute our plans and strategies; our limited operating history and history of losses; our financial position and need for additional capital; our ability to attract and retain our creator base and expand the range of products available for sale; we may experience difficulties in managing our growth and expenses; we may not keep pace with technological advances; there may be undetected errors or defects in our software or issues related to data computing, processing or storage; our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers; failure to maintain or enhance our brand; our ability to protect our intellectual property; significant interruptions, delays or outages in services from our platform; significant data breach or disruption of the information technology systems or networks and cyberattacks; risks associated with international operations; general economic and competitive factors affecting our business generally; changes in laws and regulations, including those related to privacy, online liability, consumer protection, and financial services; our dependence on senior management and other key personnel; and our ability to attract, retain and motivate qualified personnel and senior management.

Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included in our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other future filings and reports that we file with the Securities and Exchange Commission (SEC) from time to time. Given these risks and uncertainties, you should not place undue reliance on these forward-looking statements. Also, these forward-looking statements represent our estimates and assumptions only as of the date of the press release. Unless required by law, we undertake no obligation to update or revise any forward-looking statements to reflect new information or future events or developments.

FAQ

What did Amaze (AMZE) announce on Feb. 12, 2026 about a new DSP?

Amaze announced a proprietary demand-side platform (DSP) fully integrated across its ecosystem. According to the company, the DSP expands programmatic access to audio, CTV, broadcast, DOOH and other channels while centralizing audience intelligence and media activation.

How will Amaze's new DSP affect AMZE's revenue potential?

The company said the DSP is the foundation for a substantial new revenue stream beyond core commerce. According to Amaze, leveraging proprietary creator and fan data enables additional monetization through managed campaigns and advanced targeting.

Which advertising channels does Amaze's DSP support for AMZE partners?

Amaze’s DSP unlocks programmatic access to audio, connected TV, broadcast and digital out-of-home channels. According to the company, the platform also supports additional programmatic channels and scalable media buying across the Amaze ecosystem.

What operational benefits does Amaze claim the AMZE DSP will deliver?

The company says the DSP will improve cost efficiency, enhance performance visibility, and provide a scalable foundation for deployments. According to Amaze, unifying audience intelligence and media activation should optimize marketing dollars and creator monetization.

Will Amaze offer the DSP to brand partners and creators for AMZE monetization?

Yes. Amaze intends to expand the DSP to brand partners to unlock new monetization opportunities beyond its commerce offering. According to the company, managed campaign optimization will use proprietary creator and fan data sets.

How does Amaze plan to use data with its new AMZE DSP?

Amaze plans to leverage proprietary creator and fan data for advanced targeting and audience modeling. According to the company, those data-driven capabilities are intended to support managed campaign optimization and improved performance for brand partners.