Amaze Launching Exclusive Online Storefront and Merchandise Line for The Smashing Machine Documentary Film
Amaze Holdings (NYSE American: AMZE) has announced the launch of an exclusive online storefront for The Smashing Machine documentary merchandise line. The platform will offer limited-edition apparel and merchandise inspired by the HBO documentary about Mark Kerr, a two-time UFC Heavyweight Tournament Champion.
The merchandise line features unique hats, joggers, sweatshirts, and t-shirts under the new Fight Theory brand, which focuses on MMA culture. The launch coincides with growing anticipation for an upcoming feature film adaptation starring Dwayne Johnson.
This initiative represents Amaze's expansion in the creator-powered commerce space, offering athletes a platform to connect directly with their fanbase through branded merchandise.
Amaze Holdings (NYSE American: AMZE) ha annunciato il lancio di una vetrina online esclusiva per la linea di merchandise del documentario The Smashing Machine. La piattaforma offrirà abbigliamento e gadget in edizione limitata ispirati al documentario HBO su Mark Kerr, due volte campione del torneo dei pesi massimi UFC.
La linea di merchandise presenta cappelli, jogger, felpe e magliette unici sotto il nuovo marchio Fight Theory, che si concentra sulla cultura delle MMA. Il lancio coincide con l'aumento dell'attesa per un imminente adattamento cinematografico con protagonista Dwayne Johnson.
Questa iniziativa rappresenta l'espansione di Amaze nello spazio del commercio guidato dai creatori, offrendo agli atleti una piattaforma per connettersi direttamente con i propri fan tramite merchandise brandizzato.
Amaze Holdings (NYSE American: AMZE) ha anunciado el lanzamiento de una tienda en línea exclusiva para la línea de mercancía del documental The Smashing Machine. La plataforma ofrecerá prendas y artículos en edición limitada inspirados en el documental de HBO sobre Mark Kerr, dos veces campeón del torneo de peso pesado de la UFC.
La línea de mercancía presenta gorras, joggers, sudaderas y camisetas bajo la nueva marca Fight Theory, centrada en la cultura de las MMA. El lanzamiento coincide con la creciente expectación por una próxima adaptación cinematográfica con la estrella Dwayne Johnson.
Esta iniciativa representa la expansión de Amaze en el espacio del comercio impulsado por creadores, ofreciendo a los atletas una plataforma para conectarse directamente con su base de fans mediante merch de marca.
Amaze Holdings (NYSE American: AMZE)가 The Smashing Machine 다큐멘터리 상품 라인을 위한 독점 온라인 스토어 출시를 발표했습니다. 이 플랫폼은 HBO 다큐멘터리와 관련된 Mark Kerr의 영감을 받은 한정판 의류 및 굿즈를 제공합니다. Kerr은 UFC 헤비급 토너먼트 챔피언을 두 차례 차지했습니다.
상품 라인은 새로운 Fight Theory 브랜드 아래 모자, 조거, 스웻셔츠, 티셔츠 등의 독특한 상품을 제공하며 MMA 문화를 다룹니다. 출시 시점은 Dwayne Johnson이 주연하는 곧 개봉될 영화 각본 버전에 대한 기대와 함께합니다.
이 이니셔티브는 크리에이터 주도 커머스 영역에서 Amaze의 확장을 나타내며, 선수들이 브랜드 마크가 있는 상품을 통해 팬들과 직접 소통할 수 있는 플랫폼을 제공합니다.
Amaze Holdings (NYSE American: AMZE) a annoncé le lancement d'une vitrine en ligne exclusive pour la ligne de marchandise du documentaire The Smashing Machine. La plateforme proposera des vêtements et des articles en édition limitée inspirés par le documentaire HBO sur Mark Kerr, double champion du tournoi des poids lourds de l'UFC.
La ligne se compose de casquettes, joggers, sweat-shirts et T-shirts sous la nouvelle marque Fight Theory, axée sur la culture des arts martiaux mixtes. Le lancement coïncide avec l'attente croissante d'une prochaine adaptation cinématographique mettant en vedette Dwayne Johnson.
Cette initiative représente l'expansion d'Amaze dans l'espace du commerce piloté par les créateurs, offrant aux athlètes une plateforme pour se connecter directement avec leurs fans via des produits de marque.
Amaze Holdings (NYSE American: AMZE) hat den Start eines exklusiven Online-Shops für die Merchandise-Linie des Dokumentarfilms The Smashing Machine angekündigt. Die Plattform wird limitierte Kleidung und Merchandise inspirieren von HBOs Dokumentarfilm über Mark Kerr, zwei Mal UFC Heavyweight Tournament Champion, anbieten.
Die Merchandise-Linie bietet einzigartige Mützen, Jogginghosen, Sweatshirts und T-Shirts unter der neuen Marke Fight Theory, die sich auf die MMA-Kultur konzentriert. Der Start fällt mit der wachsenden Vorfreude auf eine kommende Filmbearbeitung zusammen, in der Dwayne Johnson die Hauptrolle spielt.
Diese Initiative repräsentiert Amazes Expansion im Creator-geführten Commerce-Bereich und bietet Athleten eine Plattform, direkt mit ihrer Fangemeinde über gebrandmarkten Merch zu kommunizieren.
Amaze Holdings (بورصة نيويورك الأمريكية: AMZE) أعلنت عن إطلاق متجر عبر الإنترنت حصري لخط منتجات الفيلم الوثائقي The Smashing Machine. ستقدم المنصة ملابس وبضائع إصدار محدود مستوحاة من الفيلم الوثائقي لـ HBO عن Mark Kerr، بطل UFC للوزن الثقيل مرتين.
يضم خط البضائع قبعات فريدة، بنطال رياضي، وزرات وتي شيرتات تحت العلامة التجارية الجديدة Fight Theory، التي تركز على ثقافة MMA. يتزامن الإطلاق مع تزايد الترقب لإنتاج قريب يجسد Dwayne Johnson في دور البطولة.
هذه المبادرة تمثل توسيع Amaze في مساحة التجارة المدفوعة من قبل المبدعين، مقدمة للرياضيين منصة للتواصل مباشرة مع جماهيرهم عبر منتجات تحمل علامة.
Amaze Holdings（NYSE American: AMZE）宣布推出《The Smashing Machine》纪录片周边商品的独家线上商店。该平台将提供受HBO纪录片关于Mark Kerr启发的限量版服装与周边商品，Kerr是
该周边系列在新品牌Fight Theory下提供独特的帽子、运动裤、卫衣和T恤，聚焦MMA文化。此举正值备受期待的由
这一举措标志着Amaze在创作者驱动的电商领域的扩张，为 athletes 提供一个通过品牌商品直接与粉丝互动的平台。
- Launch of new revenue stream through exclusive merchandise line
- Strategic timing with upcoming Dwayne Johnson feature film
- Expansion into sports entertainment market through Fight Theory brand
- None.
Creator-powered commerce platform expands its roster of athletes and entertainers with a dedicated shop for the iconic documentary about the life and times of champion MMA fighter Mark Kerr
NEWPORT BEACH, Calif., Sept. 25, 2025 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze”), a global leader in creator-powered commerce, today announced the launch of an exclusive online storefront for The Smashing Machine, a line of limited edition apparel and merchandise inspired by the seminal HBO documentary about two-time UFC Heavyweight Tournament Champion and mixed martial arts legend Mark Kerr. Physical merchandise offerings feature unique hats, joggers, sweatshirts and t-shirts, along with limited-edition drops inspired by the documentary.
The launch is the first of multiple campaigns branded under Fight Theory, a new apparel brand inspired by MMA culture. The new storefront, built and powered by Amaze’s technology and creative studio, gives fans direct access to The Smashing Machine documentary’s limited-edition apparel and merchandise. With exclusive designs that celebrate the upcoming re-release of the documentary, the storefront offers both classic and contemporary styles that embody the spirit of one of the sport’s most influential athletes.
“The Smashing Machine documentary is a seminal film about the early days of MMA and an indelible profile of fighter Mark Kerr. Mark is not only a pioneer in combat sports, but also an icon whose story continues to inspire athletes and fans worldwide,” said Aaron Day, Chairman and CEO of Amaze Holdings, Inc. “By launching The Smashing Machine storefront, we’re helping fans of the documentary connect directly with their audience through a curated brand experience that brings his story to life.”
The storefront launch comes as anticipation builds for The Smashing Machine feature film starring Dwayne Johnson, based on the documentary. With a renewed spotlight on the iconic documentary and Kerr’s legacy, Amaze’s creator-first platform enables the documentary’s brand to expand its reach, blending authentic storytelling with modern commerce.
For athlete creators looking for new ways to engage fans, Amaze offers a complete solution for launching and selling products directly to an athlete’s fanbase.
The Smashing Machine merchandise is now live on its storefront.
For investor information, please contact IR@amaze.co
For press inquiries, please contact PR@amaze.co
About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.
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