Amazon Announces Buy with Prime Integration with Salesforce Commerce Cloud
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The integration of Buy with Prime for Salesforce Commerce Cloud represents a strategic collaboration between Amazon and Salesforce, two dominant players in the e-commerce and CRM spaces, respectively. This move is poised to enhance the online shopping experience by leveraging Amazon's logistical prowess and Salesforce's extensive merchant network. The introduction of Prime's benefits to Salesforce's platform could potentially lead to increased consumer satisfaction and loyalty, as well as higher conversion rates for merchants. The ability to search and filter for Prime eligible items, coupled with the mixed cart functionality, streamlines the purchasing process, potentially reducing friction and abandonment rates at the checkout stage.
From a market perspective, this partnership may strengthen Amazon's position in the e-commerce infrastructure market, as it leverages its Prime membership base to offer added value to Salesforce merchants. Additionally, the shared inventory pool and the promise of faster delivery times through Amazon's Multi-Channel Fulfillment could incentivize more merchants to adopt the Buy with Prime feature, thereby expanding Amazon's influence and data reach within the e-commerce ecosystem. The reported 25% average increase in shopper conversion and the significant proportion of new shoppers could signal a shift in consumer behavior, favoring platforms that provide expedited and reliable fulfillment services.
Amazon's Buy with Prime for Salesforce Commerce Cloud is a significant development for online retailers looking to optimize their e-commerce strategy. The seamless integration into merchants' existing storefronts allows for a cohesive brand experience while tapping into the benefits of Prime's trusted checkout and fast delivery. By maintaining control over their online presence and customer data, merchants can strategically leverage Amazon's logistics without compromising their brand identity and customer relationships.
For businesses, the implications are multifaceted. The integration can be a driver for customer acquisition, as Prime's vast user base represents a lucrative market segment. Furthermore, the enhanced fulfillment capabilities provided by Amazon could enable smaller retailers to compete more effectively with larger players by offering similar levels of service quality. However, reliance on Amazon's logistics network could also pose a risk to merchants if there are changes in service terms, fees, or if competitive dynamics shift. Merchants will need to weigh these factors carefully when considering the integration of Buy with Prime into their e-commerce strategy.
The announcement of Buy with Prime for Salesforce Commerce Cloud could have financial implications for both Amazon and Salesforce, as well as their respective stock valuations. For Amazon, the expansion of services like Buy with Prime can contribute to diversifying revenue streams and strengthening its B2B offerings. The financial impact on Amazon could be substantial if the service gains widespread adoption among Salesforce's merchant base, driving additional Prime subscriptions and increased utilization of Amazon's fulfillment services.
For Salesforce, the integration enhances its Commerce Cloud offering, potentially increasing its competitiveness in the e-commerce platform market. The collaboration with Amazon could lead to an uptick in platform adoption, customer retention and an expanded total addressable market. Investors in both companies will likely monitor the rollout and merchant adoption rates closely, as these metrics could be indicative of the partnership's success and its contribution to revenue growth.
Available today by invitation, Buy with Prime for Salesforce Commerce Cloud seamlessly integrates into merchants’ existing online stores, helping them grow their businesses through the shopping benefits of Prime
Coming to all
Buy with Prime allows merchants to offer millions of Prime members the convenient and trusted shopping benefits of Prime directly from merchants’ online stores, including fast, free delivery and easy returns
“The Buy with Prime integration with Salesforce Commerce Cloud empowers merchants to offer their shoppers a new yet familiar purchasing option directly within their digital storefronts,” said Peter Larsen, Amazon vice president of Buy with Prime. “Now with new features that build Buy with Prime seamlessly into search, cart, and checkout, Salesforce merchants have even more flexibility and functionality to provide Buy with Prime while maintaining control over their stores’ look and feel.”
“Buy with Prime for Salesforce Commerce Cloud builds on our efforts to help ecommerce businesses drive profitable growth and superior shopping experiences,” said Michael Affronti, Salesforce senior vice president and general manager of Commerce Cloud. “As companies look to scale and drive brand loyalty among new and returning shoppers, Buy with Prime offers Salesforce merchants a powerful tool to attract millions of Prime members and grow their businesses through the trusted Prime shopping experience.”
Seamless Integration and Simplifying Day-to-Day Operations
Utilizing Buy with Prime for Salesforce, merchants can seamlessly integrate Buy with Prime into their existing storefronts while maintaining control over their stores’ shopper experience. Buy with Prime for Salesforce also simplifies the day-to-day merchant experience by automatically syncing with Salesforce Order Management, including orders, promotions, and catalog listings. Merchants can customize this end-to-end integration to tailor the placement and appearance of the Buy with Prime experience throughout their product, cart, and checkout pages.
Brand New Buy with Prime Features
The Buy with Prime integration for Salesforce offers merchants new features. For the first time, merchants can enable search and filter capabilities on their websites to help shoppers easily and efficiently discover Prime eligible items. In addition, Buy with Prime for Salesforce gives merchants the opportunity to offer a mixed cart to customers. Shoppers will be able to add both Prime eligible and other items to their carts and purchase all items in a single checkout. Amazon and Salesforce will continue to iterate together on Buy with Prime for Salesforce and plan to roll out additional features in the future.
Connect With New Shoppers and Drive Greater Loyalty
Amazon is committed to helping merchants of all sizes grow. Buy with Prime helps merchants connect with new shoppers and grow brand loyalty by providing customers with live chat support 24 hours a day, seven days a week, on Buy with Prime purchases. Merchants also continue to own the customer data that comes through Buy with Prime purchases on their websites. By offering the shopping experience Prime members know and love—fast, free delivery, a trusted checkout experience, and hassle-free returns— Buy with Prime has been shown to increase shopper conversion by
Scaling Fulfillment and Delivery Using Amazon’s Logistics Network
Whether a shopper places an order directly on a merchant’s own direct-to-consumer website via Buy with Prime or shops directly on Amazon.com, the orders are fulfilled using the same pool of inventory stored within Amazon’s logistics network. This shared inventory pool gives Buy with Prime merchants the flexibility to scale their inventory across multiple sales channels, which in turn reduces out-of-stock rates, and thus speeds up delivery times. For instance, with Amazon Multi-Channel Fulfillment, Buy with Prime merchants can delight their customers with a >
Learn More and Get Early Access at Retail’s Big Show
Merchants attending the 2024 National Retail Federation’s Retail’s Big Show from January 14-16 are invited to visit Buy with Prime in booth #6020. Here, they can learn more about the Buy with Prime for Salesforce Commerce Cloud integration and sign up for early access. Merchants can also visit the Buy with Prime at NRF Retail’s Big Show page to request a meeting with the Buy with Prime team.
Merchants interested in signing up for early access can visit the Buy with Prime for Salesforce page.
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.
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