Amazon Prime Day 2025 Expands to 4 Days with Millions of Deals July 8-11

Shop some of Amazon's best deals of the season including deals across more than 35 categories from fashion and beauty to groceries, household essentials, and electronics; Amazon’s lowest prices of the year so far from top brands like Sony, Dyson, and Living Proof; and deals from exciting new-to-Amazon brands like Unwell Hydration, Tarte Cosmetics, and Away.

Early deals start now across top categories including BBQ essentials starting at $3, grocery and household essentials under $5, and swimwear from $12; Plus, customers with Early Access to Alexa+ can ask Alexa to let them know when an item they want goes on sale for Prime Day.

Get ahead on school shopping with school tech must-haves starting at $15, up to 50% off college essentials, and deals from brands like Beats, New Balance, and Owala.

SEATTLE--(BUSINESS WIRE)-- Amazon (NASDAQ: AMZN) today announced 96-hours of savings this Prime Day from July 8 at 12:01 a.m. PDT through July 11. With the summer shopping event returning, for the first time for 4 days, Prime members have double the time to shop millions of deals with savings on pantry staples and snacks for summer gatherings to home improvement must-haves, back-to-school supplies, health and personal care finds, family-favorite toys, bestselling books, pet essentials, and even premium and luxury splurges. New this year, Amazon introduces Today's Big Deals—themed daily deal drops featuring some of the most exciting deals of the event, exclusive to Prime members. Members can enjoy deep discounts across top brands like Samsung, Kiehl’s, and Levi’s. These special offers launch daily at midnight PDT and remain available for a limited time while supplies last. Members can also check back frequently to discover incredible savings with deals dropping as often as every five minutes during select periods throughout the event.

Prime Day July 8-11

"New this year, we're offering exclusive deals including fuel discounts for summer travel, alongside some of our lowest prices of the year from top brands. We're also excited about our enhanced Prime for Young Adults membership, giving 18–24-year-olds the ability to enjoy new exclusive perks like 5% cash back for a limited time, plus new shopping features that make discovering personalized savings easier than ever," said Jamil Ghani, vice president of Amazon Prime. "Prime Day is about celebrating our members by providing them with exceptional savings and convenient delivery, and now is an excellent time to save."

Stock Up Early on School and College Essentials

Amazon's Back to School and Off to College Shops make it easy for students, parents, and teachers to find everything they need for the upcoming school year. This Prime Day, Prime members can find school tech starting at $15 and save up to 40% off school supplies, plus exclusive savings on top categories like laptops, fashion, home, beauty, and books. Visit amazon.com/backtoschool and amazon.com/offtocollege to discover top products and begin shopping. Starting now, Prime members can also take advantage of early deals on Amazon Essentials and Amazon Basics, including back to school styles starting at $10, and $20 off a $100+ purchase of curated "Build Your Dorm" essentials.

Not a Prime Member Yet?

Join now to unlock millions of exclusive deals! Customers can become a Prime member or start a free trial at amazon.com/primeday to participate in this summer’s hottest shopping event, and enjoy free delivery along with all the money-saving benefits Prime has to offer. Young adults ages 18-24 can experience the newly relaunched Prime for Young Adults, with a six-month $0 trial at amazon.com/youngadult. Prime for Young Adults membership is an essential for college-bound students offering all the savings, convenience, and entertainment of a regular Prime membership at just 50% of the standard cost—$7.49/month or $69 a year. With new perks like everyday and limited time 5% cash back, young adults can save even more on laptops, dorm furnishings, and everyday necessities beyond Prime Day deals. Members can stack additional savings by using the Prime Card for maximum value as they prepare for campus life.

Don’t Wait: Early Deals Start Now

Prime members can unlock incredible savings weeks before Prime Day begins. From home tech upgrades and wardrobe refreshes to groceries and household essentials, these early offers deliver exceptional value ahead of the main event. Plus, members can find additional savings including:

Early deals on Amazon Brands: Prime members save up to 30% on a wide selection of Amazon's own brands. On July 1, members can take advantage of these early deals to stock up on school supplies and everyday household essentials starting at $3 from Amazon Basics, plus summer fashion from Amazon Essentials including dresses and swimwear starting at $12.
Lowest price on select Amazon devices: Prime members can get our lowest price ever on the Blink Mini 2 two-pack and Ring Battery Doorbell with Ring Floodlight Cam Wired Plus bundle, as well as save up to 50% on select devices, including eero 6+ mesh wifi system, Fire HD 8 Plus, Fire TV Omni Mini-LED Series, Kindle Essentials bundle, and Ring Indoor Cam.
Savings from small businesses: Independent sellers—most of which are small and medium-sized businesses—represent more than 60% of sales in Amazon's store. Early access to deals start dropping June 23 through July 6 from small businesses like LuxClub, OREI, Think Tank Scholar, Tipsy Elves, PLANTIFIQUE, Lavisx, and HISK at amazon.com/primedaysmallbusiness. Members can support and discover small businesses by looking out for the small business badge and visiting the small business storefront at amazon.com/supportsmall.
Cash back with Prime Visa and Prime Store Card: Prime members can get a $200 Amazon Gift Card instantly upon approval for Prime Visa (June 17–July 14) or an $80 Amazon Gift Card instantly upon approval for Prime Store Card (July 2–11). Plus, Prime cardmembers earn 10% back or more on exclusive deals with Prime Card Bonus and unlimited 5% back year-round at Amazon.com, Amazon Fresh, and Whole Foods Market with an eligible Prime membership (In-Store Code required for Prime Store Card at Whole Foods Market)—all with no annual credit card fees. Eligible Prime membership required, subject to availability, see terms.
Fuel savings with bp, Amoco, and ampm: Prime members can get $1 off per gallon on one fuel purchase up to 35 gallons during the Fourth of July weekend (July 3 to 6) at more than 7,500 bp, Amoco, and participating ampm locations. That’s not all—every day, Prime members can save $0.10 per gallon if purchasing at participating locations. Members can link their membership with the bp loyalty account, earnify, to start saving on every fill-up. Visit amazon.com/fuelsavings to learn more and get started. Terms apply.
Grocery deals for summer: Prime members can save on amazing summer deals with special savings on top brands on Amazon.com, including up to 30% on Frito-Lay, up to 25% on Ferrero Rocher and Red Bull, and 20% on Nespresso pods—everything you need for summer entertaining. Plus, Prime members and customers with a registered EBT card can sign up for the Amazon grocery subscription and get 3 months free—unlocking unlimited free grocery delivery on orders over $35 across Amazon Fresh, Whole Foods Market, and an array of local grocery and specialty retailers available on Amazon.com, as well as more convenient delivery and pickup options. Learn more at amazon.com/grocerysubscription.
Restaurant delivery and pickup with Grubhub+: Prime members can save $10 on a Grubhub+ delivery order over $20 with the code “PRIME10” now through July 7. The code can be entered by Prime members during checkout or automatically applied by clicking the promo banner when shopping Grubhub on Amazon.com, the Amazon Shopping app, or the Grubhub app. More information can be found at amazon.com/grubhub+. Additional fees and terms apply.
Reading must-haves with Kindle and Kindle Unlimited: Prime members can get 25% off select devices like Kindle Kids and Kindle Scribe, and enjoy up to 80% off thousands of Kindle books such as In the Likely Event by Rebecca Yarros, The Teacher by Freida McFadden, and The Forest of Lost Souls by Dean Koontz. Plus, eligible Prime members can get three months of Kindle Unlimited for free and read all three books at no additional cost—along with millions more. Terms and conditions apply.
Thousands of Prime Day deals under $5 with Amazon Haul: Customers can unlock savings with a series of deals from top categories including hot summer finds, college essentials, fashion, and home that enable shoppers to save more, taking advantage of Amazon Haul’s always-on additional 5% off $50+ spend, and 10% off $75+ spend.
Trusted shopping with Buy with Prime: Prime members can save big during the lead-up of Prime Day with discounts up to 40% on top products when they shop directly from participating brands' websites like Steve Madden, JLab, and Wyze, using Buy with Prime, which gives U.S.-based Prime members the option to use the convenient shopping benefits of Prime—like fast, free delivery, a trusted checkout experience, and easy returns—on participating brands' websites. Visit http://www.amazon.com/buywithprime/brands to learn more.
Summer travel savings with select partners: Prime members who reserve on Amazon save up to 30% off base rates and enjoy 10% back in an Amazon.com gift card with Avis. Plus, get cruises from $80 per person per day with Carnival Cruise Line, and at least 10% off select hotels through Visit Myrtle Beach.
Movies, shows, and sports with Prime Video: Prime members can get early access to deals on select add-on subscriptions on Prime Video for $0.99 per month for up to two months. Check out all the Prime Video deals.

It's Going to Be a Big Deal

LeBron James stars in Amazon's new Prime Day ad campaign, imagining how Prime Day deals can help him figure out 'What's Next' in his legendary career. Just as he daydreams about becoming a barber, a chef, or a lounge singer in the global campaign, Prime members can also shop whatever they're into with millions of exclusive deals, including deals from LeBron's brand The Shop Men’s Grooming Line, available on Amazon. The excitement of this campaign builds with a star-studded lineup—leading up to and throughout Prime Day—featuring deals on highly-rated 4+ star products, including hundreds of favorites from creators, alongside show-stopping deals from celebrity-created brands like Lemme, INBLOOM, and The Honest Company.

Track the Best Prime Day Deals for You with Alexa+

Alexa+ is a next-generation personal assistant, and can help U.S. Prime members find deals this Prime Day. More than one million customers in the U.S now have access to Alexa+, and can ask Alexa+ for personalized deal recommendations, to help track deals on items in your cart or on your wish list, and to proactively notify you when an item drops into your preferred price range so you never miss a deal.

Discover New Ways to Shop

Prime members can use Amazon’s generative AI-powered shopping features to find exactly what they’re looking for at an exceptional price. Get ready to maximize your savings:

Ask Amazon's AI shopping assistant Rufus specific questions about Prime Day timing and receive tailored deal recommendations.
Use Interests to create custom prompts based on your passions—whether it's hiking, cooking, or gaming—and receive personalized deal recommendations that match what matters most to you.
Shop with confidence using AI-powered Shopping Guides that make it easy to quickly research product categories and find the right items for your needs at the best prices.

Ahead of Prime Day, add items to your Lists to quickly see which products are on deal, or use Buy Again to find deals on items you purchase frequently.

Shop Prime Day Deals Around the World

Prime Day will kick off on July 8 in Australia, Austria, Belgium, Canada, Colombia, France, Germany, Italy, Ireland, Japan, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, Turkey, the U.S., and the UK. Prime members in Brazil, Egypt, India, Mexico, Saudi Arabia, and the United Arab Emirates can shop Prime Day deals later this summer.

About Prime

Prime is savings, convenience, entertainment, and shopping innovation all-in-one membership. More than 200 million paid Prime members around the world enjoy access to Amazon’s enormous selection, exceptional value, and fast delivery. In the U.S., we offer more than 300 million items with free Prime shipping, including tens of millions of the most popular products available with Same Day or One-Day Delivery. Anyone can join Prime for $14.99 per month or $139 per year, or start a free 30-day trial if eligible at amazon.com/prime. Additionally, young adults can try Prime for Young Adults with a six-month $0 trial at amazon.com/youngadult, then pay a discounted rate of $7.49 per month or $69 per year for a membership. Qualifying government assistance recipients and income-verified customers can get Prime Access for $6.99 per month at amazon.com/getprimeaccess. For more information about Prime, including discounted memberships, visit aboutamazon.com/prime.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.