IMDb Launches New B2B Data Licensing Solutions at the IBC Show 2025, Empowering Companies to Grow their Business with Entertainment Data and Insights

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09/03/2025 - 12:00 PM

The IMDb activation at the IBC Show (September 12-15 in Amsterdam) will highlight new licensed entertainment data and exclusive insights from the more than 250 million monthly visitors to IMDb; Learn more at developer.imdb.com

IMDb CEO Nikki Santoro will join the “Igniting Innovation: Women Leading the Future of AI, Cloud, and Media” panel and networking reception hosted by AWS on Friday, September 12

SEATTLE--(BUSINESS WIRE)-- IMDb (www.imdb.com), the world's most popular and authoritative source for information on movies, TV shows, and celebrities, will launch new entertainment datasets for companies to license at the IBC Show, September 12-15 in Amsterdam. Companies can learn more about licensing authoritative movie and TV data and exclusive insights from IMDb at developer.imdb.com.

IMDb will launch new entertainment datasets for companies to license at the IBC Show, September 12-15 in Amsterdam. Customers including film studios, OTT services, television networks, airlines, cable companies, electronics manufacturers, non-profit organizations, and software developers license IMDb data and insights to improve their own customers’ experience, power investment decisions, shape sentiment analysis, inform content acquisition strategies, and much more.

IMDb CEO Nikki Santoro will join the “Igniting Innovation: Women Leading the Future of AI, Cloud, and Media” panel and networking reception hosted by Amazon Web Services (AWS) on Friday, September 12, 5:30-7:30PM at the Apollo Hotel in Amsterdam. The panel will feature women who are driving innovative solutions to help shape the rapidly evolving media and technological landscape. In addition to Santoro, the panelists will be: Shari Reich, Developer Relations, Media & Entertainment at NVIDIA; Kira Baca, CRO at Fabric; and Kathleen Barrett, CEO of Backlight; with moderator Steph Lone, Director of Solution Architecture for Media & Entertainment, Games and Sports at AWS. Press and guests interested in attending should register here (space is limited; RSVP required).

Also at the IBC Show, IMDb representatives will showcase the company’s licensing products and success stories from customers who are growing their businesses by leveraging IMDb data and insights. Customers including film studios, OTT services, television networks, airlines, cable companies, electronics manufacturers, non-profit organizations, and software developers license IMDb data and insights to improve their own customers’ experience, power investment decisions, shape sentiment analysis, inform content acquisition strategies, and much more. Companies interested in meeting with IMDb at the IBC Show should email imdb-licensing@imdb.com.

“Licensing data and insights from IMDb empowers businesses to make data-driven decisions informed by the preferences of more than 250 million entertainment fans and professionals,” said Nikki Santoro, CEO of IMDb. “With these new and exclusive datasets, we're empowering companies to tap into our unparalleled entertainment knowledge and consumer insights in more targeted and actionable ways. We look forward to connecting with industry leaders at the IBC Show and exploring new ways our data can drive their success.”

IMDb has released four new datasets that track the popularity of movies, TV shows, and entertainment professionals across different regions, countries, and time periods, including historical data dating back to 1998. These insights come from IMDbPro STARmeter and MOVIEmeter rankings, which reflect the popularity of titles and professionals based on the page views of the more than 250 million monthly visitors to IMDb. The new datasets are as follows: “Top 1,000 Most Popular Titles on IMDb by Region,” which is available for four regions (North America; Europe, the Middle East and Africa; Latin America; and Asia Pacific) and 13 countries (United States, Canada, Mexico, United Kingdom, Spain, Italy, Germany, France, India, Japan, Korea, Australia, and Brazil); “Top 1,000 Most Popular Names on IMDb by Region,” showing the most popular talent and entertainment professionals on IMDb in the same markets as the “Top 1,000 Most Popular Titles on IMDb by Region” dataset; “Historical Popularity Rankings for Titles,” with the top 5,000 movies and TV shows on IMDb each week, stretching back as far as 1998; and “Historical Popularity Rankings for Names,” with the top 5,000 talent and entertainment professionals on IMDb each week, stretching back as far as 1998. These datasets are updated weekly and available for companies to license in addition to the “IMDb Essential Metadata” or “IMDb and Box Office Mojo” data packages.

IMDb data licensing is fulfilled through AWS Data Exchange, a service that makes it easy for millions of AWS customers to securely find, subscribe to, and use third-party data in the cloud. Learn more at developer.imdb.com.

About IMDb

IMDb is the world's most popular and authoritative source for information on movies, TV shows, and celebrities. Hundreds of millions of customers all over the world rely on IMDb to discover and decide what to watch, advance their professional entertainment careers through IMDbPro, and grow their businesses using IMDb data and trending insights. Products and services to help fans discover and decide what to watch and where to watch it include: the IMDb website for desktop and mobile devices; apps for iOS and Android; and, X-Ray on Prime Video. For entertainment industry professionals, IMDb provides IMDbPro and Box Office Mojo. IMDb licenses information from its vast and authoritative database to third-party businesses worldwide; learn more at developer.imdb.com. IMDb is an Amazon company. For more information, visit www.imdb.com/press and follow @IMDb.