PepsiCo and AWS Collaborate to Accelerate Digital Transformation
PepsiCo (NASDAQ: PEP) has announced a strategic, multi-year cloud partnership with Amazon Web Services (AWS) to accelerate its enterprise-wide digital transformation. The collaboration focuses on leveraging AWS's infrastructure for AI innovation, supply chain optimization, and enhanced consumer experiences.
Key initiatives include cloud migration of applications and workloads, integration of PepsiCo's internal generative AI platform (PepGenX) with Amazon Bedrock, development of real-time advertising insights, and implementation of digital supply chain capabilities. The partnership aims to improve operational efficiencies and enable PepsiCo to build, test, and deploy new technologies rapidly across its global operations.
PepsiCo (NASDAQ: PEP) ha annunciato una partnership strategica pluriennale con Amazon Web Services (AWS) per accelerare la trasformazione digitale a livello aziendale. La collaborazione si concentra sull'utilizzo dell'infrastruttura AWS per innovazione nell'IA, ottimizzazione della supply chain e miglioramento dell'esperienza del consumatore.
Le iniziative principali includono la migrazione al cloud di applicazioni e carichi di lavoro, l'integrazione della piattaforma interna di intelligenza artificiale generativa di PepsiCo (PepGenX) con Amazon Bedrock, lo sviluppo di insight pubblicitari in tempo reale e l'implementazione di capacità digitali per la supply chain. La partnership punta a migliorare l'efficienza operativa e a permettere a PepsiCo di creare, testare e distribuire rapidamente nuove tecnologie nelle sue operazioni globali.
PepsiCo (NASDAQ: PEP) ha anunciado una alianza estratégica multianual con Amazon Web Services (AWS) para acelerar su transformación digital a nivel empresarial. La colaboración se centra en aprovechar la infraestructura de AWS para innovación en IA, optimización de la cadena de suministro y mejora de la experiencia del consumidor.
Las iniciativas clave incluyen la migración a la nube de aplicaciones y cargas de trabajo, la integración de la plataforma interna de IA generativa de PepsiCo (PepGenX) con Amazon Bedrock, el desarrollo de análisis publicitarios en tiempo real y la implementación de capacidades digitales en la cadena de suministro. La asociación busca mejorar la eficiencia operativa y permitir que PepsiCo construya, pruebe y despliegue rápidamente nuevas tecnologías en sus operaciones globales.
PepsiCo (NASDAQ: PEP)는 Amazon Web Services (AWS)와 전략적 다년간 클라우드 파트너십을 발표하며 기업 전반의 디지털 전환 가속화를 목표로 하고 있습니다. 이번 협력은 AWS 인프라를 활용해 AI 혁신, 공급망 최적화, 향상된 소비자 경험에 중점을 둡니다.
주요 과제로는 애플리케이션 및 워크로드의 클라우드 이전, PepsiCo 내부 생성 AI 플랫폼(PepGenX)과 Amazon Bedrock의 통합, 실시간 광고 인사이트 개발, 디지털 공급망 기능 구현이 포함됩니다. 이 파트너십은 운영 효율성을 높이고 PepsiCo가 전 세계 사업장에서 신기술을 빠르게 구축, 테스트 및 배포할 수 있도록 지원하는 것을 목표로 합니다.
PepsiCo (NASDAQ : PEP) a annoncé un partenariat stratégique pluriannuel avec Amazon Web Services (AWS) afin d'accélérer sa transformation numérique à l'échelle de l'entreprise. Cette collaboration vise à exploiter l'infrastructure d'AWS pour l'innovation en IA, l'optimisation de la chaîne d'approvisionnement et l'amélioration de l'expérience consommateur.
Les initiatives clés comprennent la migration des applications et des charges de travail vers le cloud, l'intégration de la plateforme interne d'IA générative de PepsiCo (PepGenX) avec Amazon Bedrock, le développement d'analyses publicitaires en temps réel et la mise en œuvre de capacités numériques pour la chaîne d'approvisionnement. Ce partenariat a pour objectif d'améliorer l'efficacité opérationnelle et de permettre à PepsiCo de concevoir, tester et déployer rapidement de nouvelles technologies à l'échelle mondiale.
PepsiCo (NASDAQ: PEP) hat eine strategische, mehrjährige Cloud-Partnerschaft mit Amazon Web Services (AWS) angekündigt, um die digitale Transformation im gesamten Unternehmen zu beschleunigen. Die Zusammenarbeit konzentriert sich darauf, die Infrastruktur von AWS für KI-Innovationen, Optimierung der Lieferkette und verbesserte Kundenerlebnisse zu nutzen.
Zu den wichtigsten Initiativen gehören die Migration von Anwendungen und Workloads in die Cloud, die Integration von PepsiCos interner generativer KI-Plattform (PepGenX) mit Amazon Bedrock, die Entwicklung von Echtzeit-Werbeeinblicken und die Implementierung digitaler Lieferkettenfähigkeiten. Die Partnerschaft zielt darauf ab, die Betriebseffizienz zu steigern und PepsiCo zu ermöglichen, neue Technologien schnell weltweit zu entwickeln, zu testen und einzusetzen.
- Strategic partnership with AWS enhances PepsiCo's technological capabilities and operational efficiency
- Integration with Amazon Bedrock strengthens PepsiCo's internal generative AI platform
- Access to real-time advertising insights and targeted marketing capabilities
- Potential operational cost savings through predictive maintenance and supply chain optimization
- Significant investment required for cloud migration and IT modernization
- Potential operational disruptions during the transition period
- Increased dependency on a single cloud service provider
PepsiCo selects AWS as a strategic cloud provider for AI, supply chain and consumer experience.
"A cloud-first approach has been essential to PepsiCo's ongoing digital transformation," said Athina Kanioura, Executive Vice President, Chief Strategy and Transformation Officer at PepsiCo. "This strategic collaboration will strengthen our mature cloud strategy and unlock new levels of agility, intelligence, and scalability across the company."
The partnership spans PepsiCo's global organization and lines of business. AWS, including its Professional Services team, is working with PepsiCo on a wide range of initiatives, including:
- Cloud migration and IT modernization: PepsiCo is migrating applications and workloads to AWS. As PepsiCo continues its cloud-first journey, this will effectively position the company to quickly build, test, iterate, and implement new technologies and capabilities for its customers and employees.
- Generative AI: AWS has enhanced the flexibility and capability of PepsiCo's internal generative AI platform, PepGenX, by integrating it with Amazon Bedrock. This provides PepsiCo developers and technical teams a choice of multi-modal foundation models and Agentic AI capabilities to build applications and enable strategic Generative AI use cases on AWS.
- Driving Greater Consumer Connection: PepsiCo is leveraging AWS to further enable real-time insights into advertising performance, audience segmentation, hyper-personalized content, and targeted marketing capabilities across Amazon customers and audiences.
- Transforming Global Operations: AWS and PepsiCo are scoping the opportunities of end-to-end digital supply chain capabilities, including predictive maintenance for both manufacturing and logistics operations, to realize greater operational efficiencies and resiliency across PepsiCo's global network of manufacturing and distribution facilities.
"Consumer packaged goods companies need to continuously innovate to meet the evolving expectations of consumers," said Matt Garman, CEO at AWS. "With AWS, PepsiCo is applying AI and using cloud services across their organization to deliver more personalized consumer experiences, optimize supply chains, and build new operational capabilities. We're proud to support PepsiCo as they innovate to serve billions of consumers worldwide."
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
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SOURCE PepsiCo, Inc.
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