World's Strongest Man Hafþór "Thor" Björnsson to Attempt Record-Breaking Lift at the Enhanced Games
Rhea-AI Summary
Enhanced (NYSE:APAD) announced that World's Strongest Man Hafþór Júlíus "Thor" Björnsson will attempt to break his own deadlift world record at the inaugural Enhanced Games on May 24, 2026 at Resorts World Las Vegas.
Thor, 37, will appear as the sole competitor in an exhibition event aiming to surpass his current record of 510 kg (1,124 lbs). The event will feature weightlifting, sprinting, and swimming and is described as a global competition focused on performance, athlete care, and transparent enhancement.
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News Market Reaction
On the day this news was published, APAD declined 0.10%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
No peer stocks in the Blank Checks sector appeared in the momentum scan, suggesting trading reflected company-specific factors rather than a sector-wide move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 17 | Athlete announcement | Positive | -0.1% | Shania Collins confirmed to compete at the inaugural Enhanced Games. |
| Dec 15 | Athlete announcement | Positive | +0.0% | Olympic swimmer Cody Miller added to the inaugural Enhanced Games lineup. |
| Nov 26 | SPAC combination | Positive | +0.4% | Business combination with Enhanced to list on Nasdaq at $1.2B EV. |
Recent athlete- and event-focused news around the Enhanced Games has seen flat to slightly mixed price reactions, even when announcements appeared strategically positive.
Over the last few months, APAD’s news flow centered on its proposed business combination with Enhanced and talent announcements for the inaugural Enhanced Games on May 24, 2026. The November acquisition agreement valued Enhanced at an enterprise value of $1.2 billion and saw a modest +0.4% move. Subsequent December news adding Olympic-level athletes Shania Collins and Cody Miller produced flat to slightly negative reactions. Today’s Hafþór Björnsson announcement continues this pattern of building the Games’ roster without large immediate price shifts.
Market Pulse Summary
This announcement adds another globally recognizable figure to the inaugural Enhanced Games on May 24, 2026, with Hafþór Björnsson set to attempt a 510 kg deadlift exhibition. It follows earlier news of Olympic and elite athletes joining the event and continues management’s focus on building a high-profile roster. Investors may track how these signings translate into audience scale, media interest, and eventual monetization of the Games platform.
Key Terms
world record technical
AI-generated analysis. Not financial advice.
– "The Mountain" Aims to Beat His Deadlift World Record –
"Thor is a globally recognized icon, a literal mountain in both sports and entertainment and we are thrilled he's participating in the Games," said Maxmillian Martin, CEO of Enhanced. "There are very few - if any - people on the planet who can match Thor's sheer power and the spectacle that only he can create with a global audience."
Bjornsson, 37, is an elite professional strongman competitor and world-famous actor. He is a World's Strongest Man champion (2018), three-time winner of the Arnold Strongman Classic (2018-20) and five-time winner of
Thor is also the only man to achieve the elusive Strongman Triple Crown, winning World's Strongest Man (WSM), the Arnold Strongman Classic (ASC), and
As an actor, Björnsson is best known for his portrayal of Ser Gregor "The Mountain" Clegane in the award-winning HBO series Games of Thrones.
"Defying what was previously thought humanly possible is what powers my success and what attracted me to the Games," said Björnsson. "I believe what the team at Enhanced is embarking on – to change the conversation about what is possible in sport will be historic and I wanted to be a part of that. I can't wait to try and beat my record and shake the floor in
The inaugural Enhanced Games will take place on May 24, 2026 at Resorts World Las Vegas. Featuring events in weightlifting, sprinting and swimming, the Enhanced Games is a global annual competition that celebrates human potential through safe, transparent enhancement, offering fair play, record pay, and unmatched athlete care.
About Enhanced Business Combination Agreement
On November 26, 2025 Enhanced Ltd ("Enhanced" or the "Company") announced it entered into a definitive business combination agreement with A Paradise Acquisition Corp. ("A Paradise") (NASDAQ: APAD), a special purpose acquisition company (SPAC), with the intent to bring its global sports business to the
About The Enhanced Games
The Enhanced Games will champion scientific innovation and integrity in elite sporting competition. Enhanced believes in an objective, evidence-based approach to competition, one that celebrates athletic excellence and unlocks athletes' full potential. The Enhanced Games is not only creating a sporting event that is thrilling for spectators but also a beacon for scientific transparency and athlete welfare. By putting athletes first, it gives them the opportunity to reach their full potential and be compensated accordingly, all while ensuring their safety through rigorous medical supervision and scientific oversight. The inaugural Enhanced Games will take place on May 24, 2026 and will be held at a purpose-built competition complex at Resorts World Las Vegas. The Games will offer unprecedented financial incentives to athletes.
About Enhanced Ltd
Enhanced, is an elite sports competition and performance products company committed to giving athletes and people alike access to products that optimize their health, performance and recovery. The Enhanced Performance Product line provides consumers access to products, and protocols that optimize health, longevity and vitality. As a premium brand, Enhanced aims to revolutionize and lead the Performance Medicine category.
For more information about mission of Enhanced please visit www.enhanced.com
Contact
Chris Jones
Chief Communications Officer, Enhanced Games
media@enhanced.com
Manny Cedeno
Berk Communications
EnhancedGames@Berkcommunications.com
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SOURCE Enhanced
FAQ
When will Hafþór Björnsson attempt his deadlift at Enhanced (APAD)?
What deadlift record is Hafþór Björnsson trying to beat at APAD's Enhanced Games?
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