AMC Entertainment Elevates Ellen Copaken to Senior Vice President Marketing, Reporting to Chairman and CEO Adam Aron
AMC Theatres has promoted Ellen Copaken to be its Senior Vice President of Marketing. Copaken, who joined AMC in February 2022, led the successful launch of AMC Perfectly Popcorn in over 2,600 Walmart locations and on Walmart.com. She has over 20 years of experience in senior marketing roles at brands like Frito-Lay, PepsiCo, and Hostess Brands.
08/10/2023 - 04:05 PM
Ellen Copaken immediately takes over the leadership of AMC’s industry-leading Marketing department following the departure from the company of Eliot Hamlisch. She also has been appointed to serve on AMC’s management Executive Committee
Copaken joined AMC in February 2022 as the Vice President, Growth Strategy, and led all aspects of AMC’s highly successful AMC Perfectly Popcorn home popcorn product launch in more than 2,600 U.S. Walmart locations and on Walmart.com
Copaken’s career includes more than 20 years of experience, including long-tenured, senior marketing roles at high-profile brands including Frito-Lay, PepsiCo and Hostess Brands
Copaken will retain her current responsibilities for AMC's retail popcorn business, in addition to her new marketing duties
As part of this announcement, AMC external communications, led by Ryan Noonan, Vice President, Corporate Communications & Public Relations, will now report to Chairman and CEO Adam Aron
LEAWOOD, Kan. --(BUSINESS WIRE)--
AMC Theatres (NYSE:AMC and APE), the largest theatrical exhibitor in the United States and in the world, today announced it is promoting Ellen Copaken to be its Senior Vice President Marketing, effective immediately. Copaken will report to Adam Aron, AMC Chairman and CEO, and will join AMC’s Executive Committee.
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Ellen Copaken (Photo credit: Isaac Alongi)
Copaken joined AMC in February of 2022 as Vice President of Growth Strategy, after more than 20 years of experience in senior marketing roles at high profile brands like Frito-Lay, PepsiCo, and Hostess Brands. In joining AMC, Copaken’s first charge was to launch AMC’s significant strategic initiative in making AMC’s Perfectly Popcorn available for purchase in the home. Through her cross-departmental leadership, the initiative launched with an exclusive partnership with Walmart in March, ahead of internal timeline expectations and to great fanfare. In the ensuing months since launch, AMC’s popcorn initiative has put AMC Perfectly Popcorn in more than 2,600 Walmarts across the United States and on Walmart.com, and delivered sales results that well exceeded Company expectations.
Prior to AMC, Copaken worked in marketing leadership roles for Frito-Lay, PepsiCo and Hostess Brands. Her long tenure in marketing leadership roles and her success in leading AMC’s cross-functional popcorn-initiative launch team makes her a perfect fit to lead AMC’s best-in-class Marketing department.
Copaken succeeds Eliot Hamlisch, who had been commuting across the country to AMC’s Theatre Support Center in Leawood, Kansas from his residence in northern New Jersey . For personal reasons, Hamlisch was unable to relocate permanently.
In conjunction with Copaken’s elevation to head Marketing, AMC has made the following related corporate organizational moves:
AMC’s grocery popcorn initiative will move to the Marketing department and continue to be overseen by Copaken and her popcorn team.
The role of Mark Pearson, SVP & Chief Strategy Officer, to whom Copaken previously reported, is unchanged and he will continue to lead AMC’s strategic and innovative growth opportunities. He continues to report directly to Adam Aron.
AMC’s external communications, led by Ryan Noonan, Vice President of Corporate Communications & Public Relations, will now also report directly to Adam Aron.
AMC’s internal communications efforts will move to Human Resources, led by Carla Chavarria, Senior Vice President & Chief Human Resources Officer.
AMC Chairman and CEO Adam Aron commented:
Aron continued, “Heretofore, over and over again, our Marketing group has continually blazed new trails in the movie theatre industry. One of the key reasons I am so confident that Ellen will excel in her new role is that she will be directing a remarkably skilled team of officers and managers. I know that together they all will continue to keep AMC at the forefront of innovation and imagination to push our business forward.”
About AMC Entertainment Holdings, Inc.
AMC is the largest movie exhibition company in the United States , the largest in Europe and the largest throughout the world with approximately 900 theatres and 10,000 screens across the globe. AMC has propelled innovation in the exhibition industry by: deploying its Signature power-recliner seats; delivering enhanced food and beverage choices; generating greater guest engagement through its loyalty and subscription programs, website, and mobile apps; offering premium large format experiences and playing a wide variety of content including the latest Hollywood releases and independent programming. For more information, visit www.amctheatres.com .
Category: Company Release
View source version on businesswire.com: https://www.businesswire.com/news/home/20230810235981/en/
Ryan Noonan, (913) 213-2183
rnoonan@amctheatres.com
Source: AMC Entertainment Holdings, Inc.
Who has been promoted to Senior Vice President of Marketing at AMC Theatres?
Ellen Copaken has been promoted to Senior Vice President of Marketing at AMC Theatres.
What successful initiative did Copaken lead at AMC?
Copaken led the successful launch of AMC Perfectly Popcorn in over 2,600 Walmart locations and on Walmart.com.
What is Copaken's background in marketing?
Copaken has over 20 years of experience in senior marketing roles at brands like Frito-Lay, PepsiCo, and Hostess Brands.
