ROCKFORD FOSGATE® PROMOTES TAMMY LOWE TO VICE PRESIDENT OF MARKETING
Rockford Fosgate (PATK) has promoted Tammy Lowe to vice president of marketing, effective immediately, to lead its overall marketing strategy.
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Rockford Fosgate (PATK) has promoted Tammy Lowe to vice president of marketing, effective immediately, to lead its overall marketing strategy.
Lowe has nearly 39 years of experience at the company. Her expanded responsibilities cover aftermarket, original equipment manufacturer and direct-to-consumer channels, including go-to-market planning and customer engagement. She will also develop programs intended to strengthen dealer and distributor relationships and will work with sales, product and leadership teams to align marketing with business objectives.
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Longtime Rockford Fosgate leader to oversee marketing strategy, strengthen industry partnerships, and drive continued brand growth.
With nearly 39 years of experience at Rockford Fosgate, Tammy Lowe brings an exceptional understanding of the brand, its customers, and the relationships that have helped shape the company's success. Throughout her tenure, she has played an important role in strengthening Rockford Fosgate's presence in the industry, building lasting partnerships, and supporting the continued growth of the brand.
In her expanded role, Lowe will lead the company's overall marketing strategy across aftermarket, OEM, and direct-to-consumer channels. Her responsibilities will include strategic marketing initiatives, go-to-market planning, customer engagement, and the development of programs designed to strengthen dealer and distributor relationships, increase market presence, and support long-term business growth.
"Tammy's dedication, industry knowledge, and longstanding relationships have been instrumental to Rockford Fosgate's success," said Zach Luke, President. "She understands our brand, our partners, and our customers at a level that comes from decades of experience. As we continue to expand our business and pursue new opportunities, Tammy's leadership will be essential in shaping our marketing strategies and driving the next phase of growth."
As Vice President of Marketing, Lowe will continue to work closely with the company's sales, product, and leadership teams to align marketing strategies with business objectives. A key focus will be strengthening relationships throughout Rockford Fosgate's networks, enhancing customer engagement, and ensuring marketing initiatives support the needs of the company's partners across all channels.
"Rockford Fosgate has been a significant part of my life, and I'm incredibly proud to be part of a brand with such a strong heritage and passionate community," said Tammy Lowe, Vice President of Marketing. "Our success has always been built on great products, great people, and strong relationships. I'm excited for the opportunity to continue building those relationships, expanding our reach, and developing marketing strategies that position Rockford Fosgate for continued success."
Lowe's promotion reflects Rockford Fosgate's commitment to investing in experienced leadership and strengthening its marketing efforts as the company continues to grow. Her extensive industry experience, established relationships, and passion for the brand will help guide Rockford Fosgate's marketing direction and reinforce its position as a leader in mobile, marine, motorsports, motorcycle and OEM audio.
About Rockford Fosgate
Setting the standard for excellence in the audio industry, Rockford Corporation markets high-performance audio systems under the brand Rockford Fosgate® for the mobile, marine, motorsport, and motorcycle audio aftermarket and OEM market. Headquartered in Tempe, Ariz., Rockford Corporation is a wholly owned subsidiary of Patrick Industries, Inc. (NASDAQ: PATK).
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SOURCE Rockford Fosgate