Applovin Corp Stock Price, News & Analysis

Adjust has released its annual Mobile App Trends report, showcasing positive growth in mobile app installs for e-commerce (+4%), fintech (+13%), and gaming (+10%) in early 2023, despite previous industry slowdowns. Key findings reveal that ATT opt-in rates reached an average of 29%, with significant growth in fintech sessions (up 19%). E-commerce also reported a 4% YoY increase in in-app revenue. The report underscores the resilience of fintech apps and the continued dominance of hyper-casual games. Adjust's insights are based on data from over 100,000 apps, helping developers and marketers navigate the evolving mobile landscape.

Adjust has launched Pulse, a customizable monitoring and alerting solution designed to assist mobile marketers in optimizing campaign performance. This tool allows users to track key metrics such as installs and ad spend, minimizing irrelevant updates through personalized notifications via Slack or email. The introduction of Pulse aims to address the overwhelming data marketers face, enhancing their ability to respond effectively to critical changes. This follows Adjust's 2022 release of Datascape, an analytics solution, as the company continues to innovate to support app marketing efficiency. Adjust is owned by AppLovin (NASDAQ: APP).

AppLovin Corporation (NASDAQ: APP) announced a statement following the closure of Silicon Valley Bank (SVB) by the California Department of Financial Protection and Innovation. As of March 10, 2023, AppLovin holds over $1 billion in cash and cash equivalents, with less than $2 million at SVB and no related credit facilities. The company expects to continue normal operations while monitoring the situation closely. They emphasize their commitment to fulfilling payment obligations to partners and employees amid the risks posed by SVB's closure.

Adjust has released a new ebook titled Mastering CTV in 2023, which provides insights for mobile app marketers navigating the growing connected TV (CTV) landscape. With global CTV ad spending expected to hit $32.6 billion by 2026, Adjust anticipates measuring over a billion monthly CTV impressions by year-end 2023, up from a quarter billion average in 2022. The ebook covers the importance of CTV for user acquisition, comprehensive measurement strategies, and real-world success stories, including Magic Tavern, which achieved a 65% reduction in effective cost-per-install (eCPI) and a 4X return on ad spend through targeted campaigns.

AppLovin Corporation has announced the global launch of Final Fantasy XV: War for Eos, a new free-to-play mobile strategy MMORPG. Players can engage with beloved characters from the Final Fantasy XV franchise, participate in dynamic battles, and build customizable empires. The game offers a vast world map featuring PvP and PvE objectives, allowing players to forge alliances or create powerful guilds. Available for download on iOS and Google Play, it targets gamers in over 150 countries.

AppLovin Corporation (NASDAQ: APP) reported its financial results for Q4 and the full year ending December 31, 2022. The company plans to host a webinar today at 2:00 PM PT to discuss these results and provide insights into business performance. AppLovin specializes in marketing solutions for developers, including user acquisition and monetization technologies. Investors can access the details of the earnings call through the company's investor relations website.

AppLovin has released its Creative Trends Report 2023, analyzing over 52.3 billion impressions to identify effective mobile ad strategies for developers. The report aims to enhance the performance of mobile ad campaigns.

Key findings include that customization of characters boosts engagement, while dramatic narratives significantly enhance user investment in games. Additionally, voiceover messaging is gaining traction, representing nearly 30% of top creatives, and real-time feedback is crucial for user connection, with almost 50% of top performers using it. The insights aim to assist marketers in optimizing their ad strategies.

AppLovin Corporation (NASDAQ: APP) will report its financial results for Q4 and full year 2022 on February 8, 2023, after U.S. market close. A webinar led by Adam Foroughi (CEO) and Herald Chen (CFO) will follow at 2:00 PM PT / 5:00 PM ET, discussing quarterly results and business performance. Interested parties can join via the Company’s website or by phone. AppLovin is a marketing software platform that enables business growth through a full-stack solution for user acquisition, monetization, and measurement. The Company is headquartered in Palo Alto, California.

AppLovin Corporation (NASDAQ: APP) has announced its financial results for the quarter ending September 30, 2022. The company will host a webinar today at 2:00 PM PT to discuss these results and offer insights into its business performance. AppLovin provides a full-stack solution for developers, focusing on user acquisition, monetization, and measurement. The webinar will include a Q&A session for stakeholders to engage with management.