American Rebel Light Beer Elevates Cornwell Quality Tools NHRA U.S. Nationals in Indianapolis as Official Beer Sponsor, Boosting Brand Visibility Through Fan Engagement, Strategic Motorsports Partnership, and CEO Andy Ross Live Performances
American Rebel Light Beer, a division of American Rebel Holdings (NASDAQ: AREB), has been named the official beer sponsor of the 71st annual Cornwell Quality Tools NHRA U.S. Nationals taking place August 27-September 1, 2025, at Lucas Oil Indianapolis Raceway Park.
The company is executing a comprehensive market activation strategy in Indianapolis, including partnerships with five premier liquor stores and iconic bars near the track. The distribution is managed through a partnership with Zink Distributing, covering 14 central Indiana counties. Adding to the event's appeal, CEO Andy Ross will perform live music sets on August 30-31, 2025.
The prestigious racing event features over 900 race cars competing across multiple categories with nearly $400,000 in bonus purse available. The sponsorship represents a strategic move to enhance brand visibility and market presence in the Indianapolis area.
American Rebel Light Beer, divisione di American Rebel Holdings (NASDAQ: AREB), è stata nominata birra ufficiale del 71° Cornwell Quality Tools NHRA U.S. Nationals, che si terrà dal 27 agosto al 1° settembre 2025 al Lucas Oil Indianapolis Raceway Park.
L'azienda sta realizzando una strategia di attivazione di mercato a tutto tondo a Indianapolis, che include partnership con cinque liquor store di primo livello e bar iconici nelle vicinanze del circuito. La distribuzione è gestita in collaborazione con Zink Distributing, coprendo 14 contee del centro Indiana. A impreziosire l'evento, il CEO Andy Ross si esibirà con set musicali dal vivo il 30 e 31 agosto 2025.
L'illustre manifestazione motoristica vedrà oltre 900 auto da corsa impegnate in più categorie, con quasi 400.000 dollari in premi extra a disposizione. Lo sponsor rappresenta una mossa strategica per aumentare la visibilità del marchio e la presenza sul mercato nell'area di Indianapolis.
American Rebel Light Beer, una división de American Rebel Holdings (NASDAQ: AREB), ha sido nombrada cerveza oficial del 71º Cornwell Quality Tools NHRA U.S. Nationals, que se celebrará del 27 de agosto al 1 de septiembre de 2025 en el Lucas Oil Indianapolis Raceway Park.
La compañía está ejecutando una estrategia integral de activación de mercado en Indianápolis, que incluye alianzas con cinco licorerías de primer nivel y bares emblemáticos cerca del circuito. La distribución se gestiona mediante una colaboración con Zink Distributing, que abarca 14 condados del centro de Indiana. Para sumar atractivo al evento, el CEO Andy Ross ofrecerá presentaciones musicales en vivo el 30 y 31 de agosto de 2025.
El prestigioso evento de automovilismo contará con más de 900 coches de carrera compitiendo en múltiples categorías y casi 400.000 dólares en bonus disponibles. El patrocinio supone una jugada estratégica para aumentar la visibilidad de la marca y su presencia en el mercado de Indianápolis.
American Rebel Light Beer는 American Rebel Holdings(NASDAQ: AREB)의 한 부문으로, 2025년 8월 27일부터 9월 1일까지 Lucas Oil Indianapolis Raceway Park에서 열리는 제71회 Cornwell Quality Tools NHRA U.S. Nationals의 공식 맥주로 선정되었습니다.
회사는 인디애나폴리스에서 프리미엄 주류 매장 5곳과 트랙 인근의 아이코닉 바들과의 파트너십을 포함한 포괄적인 마켓 활성화 전략을 실행하고 있습니다. 유통은 Zink Distributing와의 협력을 통해 중앙 인디애나 14개 카운티를 담당합니다. 행사 매력을 더하기 위해 CEO 앤디 로스(Andy Ross)가 2025년 8월 30일과 31일 라이브 음악 공연을 진행합니다.
이 권위 있는 레이싱 이벤트에는 여러 부문에서 경쟁하는 900대 이상의 경주차가 참가하며, 거의 40만 달러의 보너스 상금이 준비되어 있습니다. 이번 후원은 인디애나폴리스 지역에서 브랜드 가시성과 시장 점유율을 높이기 위한 전략적 조치입니다.
American Rebel Light Beer, une division d'American Rebel Holdings (NASDAQ: AREB), a été désignée bière officielle des 71e Cornwell Quality Tools NHRA U.S. Nationals, qui se tiendront du 27 août au 1er septembre 2025 au Lucas Oil Indianapolis Raceway Park.
La société met en œuvre une stratégie complète d'activation de marché à Indianapolis, incluant des partenariats avec cinq magasins d'alcoolerie de premier plan et des bars emblématiques à proximité du circuit. La distribution est assurée en partenariat avec Zink Distributing, couvrant 14 comtés du centre de l'Indiana. Pour enrichir l'événement, le PDG Andy Ross donnera des sets musicaux live les 30 et 31 août 2025.
Cette prestigieuse manifestation automobile rassemble plus de 900 voitures de course réparties en plusieurs catégories, avec près de 400 000 dollars de primes disponibles. Le parrainage constitue une démarche stratégique pour renforcer la visibilité de la marque et sa présence sur le marché d'Indianapolis.
American Rebel Light Beer, eine Sparte von American Rebel Holdings (NASDAQ: AREB), wurde zur offiziellen Bier-Sponsorin der 71. Cornwell Quality Tools NHRA U.S. Nationals ernannt, die vom 27. August bis 1. September 2025 im Lucas Oil Indianapolis Raceway Park stattfinden.
Das Unternehmen setzt in Indianapolis eine umfassende Marktaktivierungsstrategie um, einschließlich Partnerschaften mit fünf führenden Spirituosengeschäften und kultigen Bars in der Nähe der Rennstrecke. Die Distribution erfolgt in Zusammenarbeit mit Zink Distributing und deckt 14 Counties in Zentralindiana ab. Zum Programm beitragend wird CEO Andy Ross am 30. und 31. August 2025 Live-Musikauftritte geben.
Das renommierte Motorsportereignis bringt über 900 Rennwagen in mehreren Klassen an den Start, mit knapp 400.000 US-Dollar an Bonusprämien. Das Sponsoring ist ein strategischer Schritt zur Steigerung der Markenbekanntheit und der Marktpräsenz in der Region Indianapolis.
- Strategic sponsorship of NHRA's most prestigious event enhances brand visibility
- Comprehensive market presence through partnerships with 5 premier liquor stores and key bars
- Distribution agreement with Zink Distributing covering 14 central Indiana counties
- CEO's live performances add unique brand engagement opportunity
- None.
From Nitro Alley to the Nightlife, America’s Patriotic Beer – American Rebel Light Beer Will Be Available Throughout Indianapolis—On and Off the Track
Nashville, TN, Aug. 27, 2025 (GLOBE NEWSWIRE) -- American Rebel Light Beer (www.americanrebelbeer.com), the fastest-growing patriotic lifestyle beer in the U.S. and a division of American Rebel Holdings, Inc. (NASDAQ: AREB) (www.americanrebel.com), will take center stage at the 71st annual Cornwell Quality Tools NHRA U.S. Nationals, held August 27–September 1, 2025, at Lucas Oil Indianapolis Raceway Park. Known as “The Big Go,” the NHRA U.S. Nationals is the most prestigious drag racing event in the world, and American Rebel is proud to serve as the official beer sponsor for this year’s Cornwell Quality Tools NHRA U.S. Nationals in Indianapolis.
With more than 900 race cars competing across Top Fuel, Funny Car, Pro Stock, and Sportsman categories, the U.S. Nationals is the crown jewel of the NHRA calendar. This year’s event will also feature the Funny Car All-Star Callout, the Sox & Martin Hemi Challenge, and the crowning of NHRA’s regular season champions—with nearly
American Rebel Light Beer Activation—On and Off the Track at Full Throttle
From Nitro Alley to downtown Indy, American Rebel Light Beer will be seen across the city throughout race week. Fans, racers, and retailers will experience the brand in bars, liquor stores, and at the track itself—reinforcing American Rebel’s continued momentum.
American Rebel Light Beer isn’t just showing up at retail and in on-premise locations (Bars) in Indianapolis—it’s taking over. In the days leading up to the NHRA U.S. Nationals, Indy’s top liquor stores and bars are transforming into American Rebel Light Beer strongholds, creating a high-octane atmosphere that mirrors the intensity of the track.
• Five (5) premier liquor stores surrounding Lucas Oil Raceway are rolling out floor-to-ceiling American Rebel Light Beer displays, complete with branded coolers, race-week specials, and exclusive giveaways. These stores are primed to drive trial and visibility, turning everyday shoppers into die-hard Rebel fans.
• Spykes, Rookies, and Raceway Pub—three of the most iconic bars near the track—are going full throttle with American Rebel Beer takeovers, post-race parties, and live music tie-ins. Fans will be able to toast the weekend with cold Rebel Light while soaking in the race-day adrenaline.
• New retail partners have joined the lineup just in time for race week, expanding American Rebel Light Beer’s footprint across greater Indianapolis. These additions amplify our reach and ensure that wherever fans go—trackside, downtown, or back home—they’ll find a Rebel Light waiting.
Zink Distributing Leads the Charge for American Rebel Light Beer in Indy
American Rebel’s presence in Indianapolis wouldn’t be possible without the outstanding support of Zink Distributing (www.zinkdistributing.com), who have worked tirelessly to prepare both the market and the track for this weekend’s race.
On May 7, 2025, American Rebel announced a distribution agreement with Zink Distributing Company, established in 2001, a premier distributor of Anheuser-Busch products in Indiana. This partnership specifically covers 14 central Indiana counties, including Indianapolis, with services extending into parts of two additional counties and Jim Zink Jr., President of Zink Distributing, noted that they’re “thrilled to partner with American Rebel Beverage” and look forward to introducing Hoosiers to the beer.
Thanks to our distribution partner, Zink Distributing isn’t just a beer launch—it’s a citywide celebration of speed, freedom, and flavor, all anchored by the NHRA’s biggest event of the year. From retail coordination to venue logistics, Zink has delivered best-in-class execution and helped ensure American Rebel Light Beer is positioned for maximum impact.
Live Music: CEO Andy Ross Headlines Saturday and Sunday at NHRA U.S. Nationals
American Rebel CEO and patriotic rocker artist Andy Ross will perform live on Saturday, August 30 and Sunday, August 31, delivering high-energy, patriotic sets that rally fans and reinforce the brand’s bold identity. His performances will take place at fan-favorite venues near the track and are expected to draw large crowds of NHRA loyalists and Rebel drinkers alike.
Andy Ross, CEO of American Rebel Holdings, Inc. commented.
“’The Big Go’ is where legends are made—and where our values shine. American Rebel Light Beer stands for freedom and traditional American Values. We built this great tasting light beer for people who love country, competition, and community.
In the Hoosier State, we’re honoring the flag, the fans, and the work it takes to win—executing every detail with professionalism and USA pride. The U.S. Nationals are America at full throttle, and American Rebel Light Beer is proud to share America’s Patriotic Beer with racing fans and our customers here in Indiana”
Todd Porter, President of American Rebel Beverage, commented:
“In all my years in the beer industry, I’ve never seen a brand resonate with this kind of velocity. It all starts with a great-tasting beer—but what we’re seeing now is an almost unstoppable movement. I’m proud to be part of the American Rebel team and to work alongside world-class partners like the NHRA and Zink Distribution. From Indy to the nation, the momentum is real—and it’s accelerating here in Indiana and across this great nation. Rebel Up America!”
About American Rebel Holdings, Inc. (NASDAQ: AREB)
American Rebel - America’s Patriotic Brand (www.americanrebel.com) began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the launch of American Rebel Light Beer, the company has entered the beverage market to overwhelming success.
Learn more at American Rebel Beer
Watch the American Rebel Story as told by our CEO Andy Ross: The American Rebel Story
About American Rebel Light Beer
American Rebel Light (www.americanrebelbeer.com) is more than just a beer – it’s a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that’s perfect for every occasion. Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia, Mississippi and now, Minnesota.
For more information about the launch events and the availability of American Rebel Light Beer, please visit (www.americanrebelbeer.com) or follow us on social media platforms @AmericanRebelBeer.
American Rebel Light is a Premium Domestic Light Lager Beer – all-natural, crisp, clean and bold with a lighter feel. At approximately 100 calories, 3.2 carbohydrates, and
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Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc. (NASDAQ: AREB; AREBW) (the “Company,” “American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words “forecasts,” “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended June 30, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.
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