American Rebel Holdings, Inc. (NASDAQ: AREB) Announces Agreement with C&L Distributing, Minnesota’s Leading Beer Distributor, Becomes Latest Top-Tier Partner for American Rebel Light Beer
American Rebel Holdings (NASDAQ: AREB) has announced a strategic distribution partnership with C&L Distributing, Minnesota's leading beer distributor, for American Rebel Light Beer. This expansion makes Minnesota the 13th state in the company's distribution network, with two more states planned for near-term launch.
C&L Distributing, a family-owned business since 1983, services over 2,600 retailers across 35 counties through seven facilities. The launch coincides with the NHRA Nationals in Brainerd, providing immediate brand exposure to thousands of motorsports fans. Minnesota ranks #3 in U.S. beer consumption with 28.5 gallons per capita annually, representing a significant market opportunity for American Rebel's patriotic-themed light beer.
American Rebel Holdings (NASDAQ: AREB) ha annunciato una partnership strategica di distribuzione con C&L Distributing, il principale distributore di birra del Minnesota, per American Rebel Light Beer. Questa espansione rende il Minnesota il 13° stato nella rete di distribuzione dell'azienda, con altri due stati previsti a breve.
C&L Distributing, azienda a conduzione familiare dal 1983, serve oltre 2.600 rivenditori in 35 contee tramite sette strutture. Il lancio coincide con gli NHRA Nationals a Brainerd, offrendo visibilità immediata a migliaia di appassionati di motorsport. Il Minnesota si posiziona al #3 nel consumo di birra negli USA con 28,5 galloni pro capite all'anno, rappresentando un'importante opportunità di mercato per la birra leggera a tema patriottico di American Rebel.
American Rebel Holdings (NASDAQ: AREB) ha anunciado una asociación estratégica de distribución con C&L Distributing, el principal distribuidor de cerveza de Minnesota, para American Rebel Light Beer. Esta expansión convierte a Minnesota en el 13º estado en la red de distribución de la compañía, con dos estados más previstos a corto plazo.
C&L Distributing, empresa familiar desde 1983, atiende a más de 2,600 minoristas en 35 condados a través de siete instalaciones. El lanzamiento coincide con los NHRA Nationals en Brainerd, lo que proporciona exposición inmediata a miles de aficionados del automovilismo. Minnesota ocupa el #3 en consumo de cerveza en EE. UU. con 28,5 galones per cápita al año, lo que representa una oportunidad de mercado significativa para la cerveza ligera de temática patriótica de American Rebel.
American Rebel Holdings (NASDAQ: AREB)가 미네소타의 주요 맥주 유통업체인 C&L Distributing와 American Rebel Light Beer 유통을 위한 전략적 파트너십을 발표했습니다. 이번 확장으로 미네소타는 회사의 유통망에서 13번째 주가 되었으며, 단기적으로 추가로 두 개 주가 출시될 예정입니다.
C&L Distributing은 1983년부터 가족이 운영하는 기업으로, 일곱 개 시설을 통해 2,600개 소매점, 35개 카운티에 서비스를 제공하고 있습니다. 이번 출시는 브레이너드에서 열리는 NHRA 내셔널과 맞물려 수천 명의 모터스포츠 팬에게 즉각적인 브랜드 노출을 제공합니다. 미네소타는 미국 내 맥주 소비량에서 3위로 1인당 연간 28.5갤런을 기록해, American Rebel의 애국적 콘셉트의 라이트 비어에 큰 시장 기회를 제공합니다.
American Rebel Holdings (NASDAQ: AREB) a annoncé un partenariat stratégique de distribution avec C&L Distributing, le principal distributeur de bière du Minnesota, pour American Rebel Light Beer. Cette expansion fait du Minnesota le 13e État du réseau de distribution de la société, et deux autres États sont prévus à court terme.
C&L Distributing, entreprise familiale depuis 1983, dessert plus de 2 600 détaillants dans 35 comtés via sept sites. Le lancement coïncide avec les NHRA Nationals à Brainerd, offrant une exposition immédiate à des milliers de fans de sports mécaniques. Le Minnesota se classe #3 en consommation de bière aux États-Unis avec 28,5 gallons par habitant et par an, représentant une opportunité de marché importante pour la bière légère à thème patriotique d'American Rebel.
American Rebel Holdings (NASDAQ: AREB) hat eine strategische Distributionspartnerschaft mit C&L Distributing, dem führenden Bierdistributor in Minnesota, für American Rebel Light Beer angekündigt. Damit wird Minnesota der 13. US-Bundesstaat im Vertriebsnetz des Unternehmens, und in Kürze sind zwei weitere Staaten geplant.
C&L Distributing, ein familiengeführtes Unternehmen seit 1983, beliefert über 2.600 Einzelhändler in 35 Countys über sieben Standorte. Der Start fällt mit den NHRA Nationals in Brainerd zusammen und verschafft der Marke sofortige Sichtbarkeit bei tausenden Motorsportfans. Minnesota liegt beim Bierkonsum in den USA auf #3 mit 28,5 Gallonen pro Kopf und Jahr und bietet damit eine bedeutende Marktchance für American Rebels patriotisch geprägtes Leichtbier.
- None.
- Highly competitive market with established beer brands
- Relatively new product with limited track record (less than one year since first production)
Insights
American Rebel expands distribution into Minnesota via partnership with C&L Distributing, strategically accelerating their regional growth.
American Rebel's new distribution agreement with C&L Distributing marks a significant expansion for their light beer product into Minnesota, their 13th state in less than a year since initial production. This partnership is particularly strategic as C&L is Minnesota's largest beer distributor in the central region, servicing over 2,600 retailers across 35 counties from seven facilities.
The timing of this expansion coincides with the NHRA Nationals in Brainerd, providing immediate high-visibility exposure to thousands of potential customers through sampling, merchandising, and retail tie-ins. This tactical approach leverages event marketing to jumpstart brand recognition in a new territory.
Minnesota represents a valuable market opportunity, ranking #3 in beer consumption per capita at 28.5 gallons annually. This expansion follows American Rebel's pattern of targeting markets with strong alignment to their patriotic, freedom-oriented brand positioning.
From a distribution strategy perspective, American Rebel is executing a methodical geographic expansion from their Nashville base, first securing the Southeast and East Coast before pushing into Midwestern markets. Their selection of family-owned C&L Distributing reflects a consistent pattern of partnering with established regional distributors who have deep local market knowledge and extensive retail relationships.
While the press release contains considerable marketing hyperbole about being the "fastest-growing patriotic lifestyle beer," the concrete business development of securing distribution in a new state with a major distributor represents meaningful progress in their national rollout strategy, with two additional state launches indicated as imminent.
America’s Patriotic Beer - American Rebel Light Expands Distribution Across the Mid-Western USA into Minnesota
Nashville, TN, Aug. 13, 2025 (GLOBE NEWSWIRE) -- American Rebel Light Beer (www.americanrebelbeer.com) and American Rebel Beverages, a division of American Rebel Holdings, Inc. (NASDAQ: AREB) (www.americanrebel.com), the fastest-growing patriotic lifestyle beer in the U.S., proudly announce their launch in Minnesota through a new distribution partnership with C&L Distributing, the largest beer distributor in central Minnesota. The partnership marks another major victory in American Rebel Light Beers rapid national expansion.
From Nashville to the Nation: American Rebel Light Beer’s Relentless Rise Continues
In less than one year from its first production run—completed in Q3 2024—American Rebel Light Beer has stormed onto the scene, winning over some of the nation’s most respected, top-tier beer distributors. This rapid-fire expansion is no accident—it’s the product of a strategic offensive launched from our Nashville, Tennessee home base, pushing outward across the Southeastern U.S., the East Coast, and into critical Midwestern strongholds.
The addition of Minnesota plants the American Rebel flag in our 13th state, with two more poised to join the ranks in the very near future. Every new territory is chosen with precision, ensuring we partner with distributors who not only deliver reach, but embody the same bold, unapologetic values that are displayed prominently and proudly on each can of American Rebel Light Beer.
Our surge is powered by a high-impact rollout strategy that zeroes in on markets where our message resonates loudest, a boots-on-the-ground approach that forges real connections with consumers, and a relentless pursuit of excellence at retail. This isn’t just growth—it’s an American-made breakthrough that’s rewriting the playbook for lifestyle beer brands.
And in Minnesota, our newest alliance with C&L Distributing will only accelerate that momentum—uniting American Rebel Light Beer with a family-owned powerhouse that knows its market, commands respect and shares our patriotic business values.
Minnesota becomes the 13th state in American Rebel’s distribution footprint, with two additional states slated to launch in the very near future. The brand’s momentum reflects a strategic rollout focused on high-affinity markets, grassroots engagement, and retail execution.
C&L Distributing adds America’s Fastest Growing Beer —Just in Time for NHRA Brainerd
“C&L Distributing is exactly the kind of partner we want riding with us—family-owned, battle-tested, and relentless in serving every retailer and watering hole across Minnesota,” said Andy Ross, CEO of American Rebel Holdings, Inc. “Top Tier Distributors like C&L know this market like the back of their hand, and they share our unapologetic love of freedom, our pride in the Stars and Stripes, and our belief in the American way. We’re proud to have them carrying America’s Patriotic Beer—American Rebel Light—and together, we’re ready to Rebel Up and take Minnesota by storm.”
With a footprint that spans 35 counties and services more than 2,600 retailers from seven strategically located facilities, C&L Distributing (candldistributing.com) stands as a market leader in Minnesota’s beer and beverage industry. Headquartered in Sauk Rapids and proudly family-owned since its founding in 1983, C&L has been built over five generations on a foundation of integrity, consistency, and an unwavering commitment to its customers.
Their reputation is the product of decades of executional excellence, award-winning customer service, and an unmatched understanding of retail dynamics. From small-town community bars to large-format national chains, C&L has cultivated deep, long-standing relationships that give them a decisive edge in reaching consumers where they live, work, and celebrate.
Beyond beer, C&L’s diverse portfolio is a testament to their market leadership. It features world-class brands like Anheuser-Busch InBev’s full lineup, regional craft favorites, a robust selection of wines and spirits, and a growing range of non-alcoholic beverages—ensuring they deliver on every consumer occasion.
For American Rebel Light Beer, partnering with C&L means more than just gaining a distributor—it means aligning with a company whose values and vision mirror our own. C&L’s market expertise, proven track record, and dedication to long-term growth make them the ideal force to help establish and expand America’s Patriotic Beer across Minnesota.
The launch fires on all cylinders with American Rebel’s full-throttle motorsports activation at the NHRA Nationals in Brainerd—where thousands of fans will raise a can, wave the flag, and experience America’s Fastest Growing Beer firsthand. From on-site sampling and exclusive merchandise to high-visibility retail tie-ins, the brand will be front and center all weekend. Backed by C&L’s unmatched distribution muscle, American Rebel Light Beer will hit shelves across the Brainerd Lakes region and beyond—driving trial, building loyalty, fueling repeat purchases and building lifetime patriotic customers.
“We don’t plan on just showing up in Minnesota—we plan on taking over,” said Todd Porter, President of American Rebel Beverage. “American Rebel Light Beer is America’s Patriotic, God-Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer, and C&L Distributing has the horsepower to put us everywhere in Minnesota that beer drinkers’ shop, gather, and celebrate. NHRA Brainerd is the perfect launchpad for us to plant the flag and never look back.”
Minnesota Launch Highlights for American Rebel Light Beer
American Rebel Light Beer’s Minnesota debut is more than just another state launch—it’s a strategic expansion designed for immediate market impact and long-term growth:
- Launch perfectly timed with the NHRA Nationals at Brainerd International Raceway, delivering instant brand exposure to thousands of motorsports fans.
- Strategic distribution partnership with C&L Distributing, servicing 2,600+ retailers across 35 counties from seven strategically located facilities.
- Retail penetration across grocery, convenience, and independent channels ensures rapid consumer access and brand trial.
- Expanded geographic reach into the Brainerd Lakes region and central Minnesota—markets known for high beer consumption and loyal repeat buyers.
- On-site sampling, event activations, and motorsports tie-ins designed to convert event exposure into long-term consumer adoption.
- Minnesota becomes the 13th state in American Rebel’s distribution network, with two additional state launches on the near-term horizon.
Why Minnesota Is another Strategic Win for American Rebel Light Beer
- High consumption market — Ranks #3 in beer consumption per capita in the U.S., averaging 28.5 gallons per person annually (source: World Population Review).
- Cultural alignment — Minnesota consumers resonate with American Rebel’s patriotic, freedom-first brand identity.
- Strong retail infrastructure — High-volume sales channels and category-loyal consumers present a prime environment for rapid market share growth.
- Regional growth potential — Serves as a strategic entry point for deeper penetration into the Midwest.
- Motorsports synergy — NHRA Brainerd and other regional events create recurring touchpoints to deepen consumer engagement and drive sales velocity
American Rebel Light Beer isn’t just expanding—it’s on a mission. With C&L Distributing powering our presence in Minnesota, America’s Fastest Growing Beer is charging full throttle toward becoming the #1 domestic light beer in the country. We’re claiming shelf space, winning high profile iconic bar placements, and converting casual drinkers into lifetime loyalists who share our unapologetic love for freedom, faith, country, and motorsports. From Nashville to the North, this is more than a launch - it’s the latest victory in a nationwide takeover. And make no mistake: the American Rebel Light Beer flag will keep flying higher, state after state, until we’re leading the category from coast to coast.
About American Rebel Holdings, Inc. (NASDAQ: AREB)
American Rebel began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the introduction of American Rebel Light Beer, the company is now making waves in the beverage space. Learn more at American Rebel Beer
Watch the American Rebel Story as told by our CEO Andy Ross: The American Rebel Story
About American Rebel Light Beer
American Rebel Light is more than just a beer – it’s a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that’s perfect for every occasion. Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia, Mississippi and now, Minnesota.
For more information about the launch events and the availability of American Rebel Beer, please visit American Rebel Beer or follow us on social media platforms @AmericanRebelBeer.
Rebel Light is a Premium Domestic Light Lager Beer – all-natural, crisp, clean and bold with a lighter feel. At approximately 100 calories, 3.2 carbohydrates, and
Media Inquiries
Matt Sheldon
Matt@Precisionpr.co
917-280-7329
Distribution Opportunities
Todd Porter
President, American Rebel Beverage
tporter@americanrebelbeer.com
Investor Relations
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc. (NASDAQ: AREB; AREBW) (the “Company,” “American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words “forecasts,” “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended June 30, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.
Attachment
FAQ
What is the new distribution agreement between American Rebel Holdings (NASDAQ: AREB) and C&L Distributing?
How many states does American Rebel Light Beer now distribute to after the Minnesota expansion?
When did American Rebel Light Beer begin production?
What is C&L Distributing's reach in Minnesota?
How will American Rebel Light Beer launch in Minnesota?
