American Rebel Holdings, Inc. (NASDAQ: AREB) Ignites Second National Media Blitz with Bold New TV and Digital Ads to Increase Investor Awareness and to Target Patriotic Consumers
American Rebel Holdings (NASDAQ: AREB) has launched its second nationwide advertising campaign to boost brand awareness and investor exposure. The month-long media blitz includes 2,752 television spots across 74 U.S. markets, reaching 95 million subscriber households through networks like CNBC, Fox News, and Fox Business during prime trading hours.
The campaign features targeted digital ads across financial platforms with 300 million monthly traffic footprint. Led by Paul Martini of Inside Wall Street TV, the initiative follows a successful April 2025 campaign and includes QR-coded commercials, broadcast media, motorsports sponsorships, and live events to engage with patriotic consumers.
The company, which produces American Rebel Beer and manufactures safes and security products, is leveraging this multi-channel approach to strengthen its market presence and business partnerships.
American Rebel Holdings (NASDAQ: AREB) ha lanciato la sua seconda campagna pubblicitaria nazionale per aumentare la notorietà del marchio e l'esposizione agli investitori. La campagna, della durata di un mese, comprende 2.752 spot televisivi in 74 mercati statunitensi, raggiungendo 95 milioni di famiglie abbonate attraverso reti come CNBC, Fox News e Fox Business durante le ore di punta del trading.
La campagna presenta annunci digitali mirati su piattaforme finanziarie con un traffico mensile di 300 milioni. Guidata da Paul Martini di Inside Wall Street TV, l'iniziativa segue una campagna di successo di aprile 2025 e include spot pubblicitari con codici QR, media broadcast, sponsorizzazioni nel motorsport e eventi dal vivo per coinvolgere consumatori patriottici.
L'azienda, produttrice di American Rebel Beer e fabbricante di casseforti e prodotti per la sicurezza, sta sfruttando questo approccio multicanale per rafforzare la propria presenza sul mercato e le partnership commerciali.
American Rebel Holdings (NASDAQ: AREB) ha lanzado su segunda campaña publicitaria nacional para aumentar el reconocimiento de la marca y la exposición a inversores. La campaña de un mes incluye 2,752 anuncios televisivos en 74 mercados de EE. UU., alcanzando a 95 millones de hogares suscriptores a través de redes como CNBC, Fox News y Fox Business durante las horas punta de negociación.
La campaña presenta anuncios digitales dirigidos en plataformas financieras con un tráfico mensual de 300 millones. Liderada por Paul Martini de Inside Wall Street TV, la iniciativa sigue a una campaña exitosa en abril de 2025 e incluye comerciales con códigos QR, medios de difusión, patrocinios en deportes de motor y eventos en vivo para conectar con consumidores patrióticos.
La compañía, que produce American Rebel Beer y fabrica cajas fuertes y productos de seguridad, está aprovechando este enfoque multicanal para fortalecer su presencia en el mercado y sus asociaciones comerciales.
American Rebel Holdings (NASDAQ: AREB)가 브랜드 인지도와 투자자 노출을 높이기 위해 두 번째 전국 광고 캠페인을 시작했습니다. 한 달간 진행되는 이번 미디어 캠페인은 미국 74개 시장에서 2,752개의 텔레비전 광고를 포함하며, CNBC, Fox News, Fox Business와 같은 네트워크를 통해 9,500만 가구에 도달합니다.
이번 캠페인은 금융 플랫폼에서 월간 3억 방문자를 대상으로 하는 타깃 디지털 광고를 특징으로 합니다. Inside Wall Street TV의 Paul Martini가 이끄는 이 이니셔티브는 2025년 4월의 성공적인 캠페인에 이어 진행되며, QR 코드가 포함된 광고, 방송 매체, 모터스포츠 후원, 라이브 이벤트를 통해 애국적인 소비자와 소통합니다.
American Rebel Beer를 생산하고 금고 및 보안 제품을 제조하는 이 회사는 다채널 접근 방식을 활용해 시장 입지와 비즈니스 파트너십을 강화하고 있습니다.
American Rebel Holdings (NASDAQ : AREB) a lancé sa deuxième campagne publicitaire nationale pour accroître la notoriété de la marque et l’exposition auprès des investisseurs. Cette offensive médiatique d’un mois comprend 2 752 spots télévisés dans 74 marchés américains, touchant 95 millions de foyers abonnés via des chaînes telles que CNBC, Fox News et Fox Business pendant les heures de grande écoute du trading.
La campagne propose des publicités numériques ciblées sur des plateformes financières avec une audience mensuelle de 300 millions. Menée par Paul Martini d’Inside Wall Street TV, l’initiative fait suite à une campagne réussie en avril 2025 et inclut des publicités avec codes QR, des médias diffusés, des parrainages dans le sport automobile et des événements en direct pour engager les consommateurs patriotes.
L’entreprise, qui produit la bière American Rebel et fabrique des coffres-forts et des produits de sécurité, utilise cette approche multicanale pour renforcer sa présence sur le marché et ses partenariats commerciaux.
American Rebel Holdings (NASDAQ: AREB) hat seine zweite landesweite Werbekampagne gestartet, um die Markenbekanntheit und Investorenpräsenz zu steigern. Die einmonatige Medienoffensive umfasst 2.752 Fernsehspots in 74 US-Märkten und erreicht 95 Millionen Abonnenten-Haushalte über Netzwerke wie CNBC, Fox News und Fox Business während der Haupthandelszeiten.
Die Kampagne beinhaltet gezielte digitale Anzeigen auf Finanzplattformen mit einer monatlichen Reichweite von 300 Millionen. Unter der Leitung von Paul Martini von Inside Wall Street TV folgt die Initiative auf eine erfolgreiche Kampagne im April 2025 und umfasst QR-codierte Werbespots, Rundfunkmedien, Motorsport-Sponsoring und Live-Events, um patriotische Verbraucher anzusprechen.
Das Unternehmen, das American Rebel Beer produziert und Tresore sowie Sicherheitsprodukte herstellt, nutzt diesen Multikanal-Ansatz, um seine Marktpräsenz und Geschäftspartnerschaften zu stärken.
- Extensive media coverage reaching 95 million subscriber households
- Strong distribution growth with over 1,100 new independent retail accounts
- Multi-channel marketing approach spanning TV, digital, motorsports, and live events
- Strategic expansion into new markets including Colorado and Mississippi
- Significant marketing expenditure required for nationwide advertising campaign
- Heavy reliance on marketing-driven growth rather than organic expansion
Capitalizing on Strong April 2025 Campaign Response, American Rebel Accelerates Outreach with Fresh Messaging to Maximize Impact. Campaign Designed to Drive New Shareholder Interest Through High-Visibility Media Activation and Nationwide Reach
30-Second Spot Channels Patriotic Energy and AI-Tuned Messaging to Spark National Buzz and Brand Momentum
Nashville, TN, July 29, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (AmericanRebel.com), has announced the launch of its second nationwide advertising campaign to amplify brand awareness and exposure.
The campaign will again be led by Paul Martini, CEO of Inside Wall Street TV and Martini & Partners Advertising, facilitated by MZ Digital. Reflecting on the impact of the first campaign, Martini stated, “We’ve seen significant momentum from our work with American Rebel. The brand’s message resonates deeply, and this next wave of media will build on that success to reach even more consumers and stakeholders.” View the LinkedIn post from Paul Martini on Inside Wall Street TV Paul Martini Post | LinkedIn | AREB | April 2025
American Rebel’s second month-long nationwide media blitz launched Monday, July 28, 2025, with a comprehensive rollout spanning 2,752 television spots monthly across 74 U.S. markets. This includes 2,052 spots on Comcast’s CNBC, Fox News, and Fox Business networks covering 67 markets, and 700 additional spots across Spectrum’s CNBC and Fox Business coverage in top-tier regions including LA County, NYC, Tampa, Orlando, Dallas, Austin, and Charlotte. All TV placements are scheduled during prime trading hours—weekdays from 6 a.m. to 6 p.m. EDT—reaching a combined 95 million subscriber households. Each commercial will feature a dynamic QR code to encourage viewer interaction and brand engagement.
Complementing the broadcast strategy, American Rebel will deploy precision-targeted digital ads across leading financial advisory and investor education platforms with a combined monthly traffic footprint exceeding 300 million, delivering unmatched visibility and resonance for American Rebel’s patriotic message.
“American Rebel is more than a company—it’s a movement and brand built on patriotism, grit, and unapologetic American values,” said Andy Ross, CEO of American Rebel Holdings, Inc. “Our April campaign was just the beginning. With this second nationwide media push, we’re leveraging every asset—broadcast, digital, motorsports, live events, and music—to reach patriotic consumers where they celebrate what makes America great. American Rebel Light Beer has been dubbed the fastest-growing beer in the country, and we’re proud to stand behind a message that is on every can – America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer. The momentum is real, and our story—from coast-to-coast expansion to powerful distributor partnerships—deserves to be seen, heard, and experienced nationwide. We're doubling down and bringing the full force of American Rebel to screens and platforms across America.”
CEO Andy Ross Continues to Share the American Rebel Story Nationwide
American Rebel Holdings, Inc. CEO Andy Ross has brought the American Rebel message to national and local media platforms, including appearances on Fox & Friends, Newsmax, and One America Network (OAN). He’s also been featured on local morning shows in markets such as San Diego, Las Vegas, Tampa, Nashville, and Kansas City, along with multiple podcast and radio interviews reaching a broad, patriotic audience. Ross also narrates The American Rebel Story—a compelling video that chronicles the brand’s journey, values, and explosive growth. Watch the story behind American Rebel as told by CEO Andy Ross: The American Rebel Story
American Rebel’s Multi-Media and Event Exposure is Intentional, Strategic and it’s Successful
American Rebel’s multi-channel campaign—spanning national television, digital platforms, motorsports sponsorships, and live music events—is doing more than building brand awareness. It’s enabling the company to engage directly with patriotic audiences where they gather, deepening emotional connections with fans while generating fresh business opportunities for both Champion Safe Company and American Rebel Beverages. This exposure is strengthening ties with consumers and unlocking valuable relationships with like-minded business owners who are drawn to the brand’s American and patriotic values. The momentum is palpable—and the message is resonating.
“We’re not just advertising—we’re showing up where Americans gather to celebrate what they love,” said Andy Ross, CEO of American Rebel Holdings, Inc. “From NHRA dragstrips to dirt tracks to music festivals and prime-time TV, our growing presence is striking a chord with patriotic consumers—and just as importantly, it’s inspiring business leaders that align with our values to explore initial or additional partnership opportunities with American Rebel. Whether it’s safes or beer, companies want to work with American Rebel because we stand unapologetically for the values they live by.”
Recent American Rebel Holdings, Inc Press Releases
American Rebel Light Beer: Independent Retail Surge Fuels National Expansion
American Rebel Light Beer has secured over 1,100 new independent retail accounts, now driving
Champion Safe Expansion into Colorado’s High-Growth Market
Champion Safe Company, a division of American Rebel Holdings, Inc., partnered with Seaworth Safe Sales to accelerate dealer expansion across Colorado’s Front Range. The strategic move includes a six-figure opening order and marks a major push into one of the nation’s fastest-growing regions for premium safe demand. Read the full release on GlobeNewswire.
American Rebel Light Beer Storms Mississippi with Historic Launch
American Rebel Holdings, Inc. (NASDAQ: AREB) has announced its largest-ever opening order for American Rebel Light Beer, partnering with Clark Beverage Group to ignite distribution across Mississippi. The launch marks a major milestone in the brand’s national expansion, bringing its bold, patriotic brew to a state that embodies the spirit of “Rebel Up.” Read the full release on GlobeNewswire.
About American Rebel Holdings, Inc. (NASDAQ: AREB)
American Rebel Holdings, Inc. is a diversified patriotic lifestyle company, delivering bold products that reflect American values. From its roots in branded safes and personal security to its breakout success with American Rebel Light Beer, the company is redefining the beverage and lifestyle markets.
Learn more at Investor Relations: American Rebel
Watch the American Rebel Story as told by our CEO Andy Ross: The American Rebel Story
About American Rebel Light Beer
America’s Patriotic, God-Fearing, Constitution Loving, National Anthem Signing, Stand Your Ground Beer. American Rebel Light is more than just a beer – it’s a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that’s perfect for every occasion.
Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia and now Mississippi. For more information about the launch events and the availability of American Rebel Beer, please visit americanrebelbeer.com or follow us on social media platforms (@AmericanRebelBeer).
American Rebel Light is a Premium Domestic Light Lager Beer – all-natural, crisp, clean and bold with a lighter feel. At approximately 100 calories, 3.2 carbohydrates, and
About Champion Safe Company
Champion Safe Company has been at the forefront of safe manufacturing for over 25 years, offering a range of high-quality safes designed for ultimate security and fire protection. All Champion safe models are made from
Media Inquiries
Matt Sheldon
Matt@PrecisionPR.co
917-280-7329
Distribution Opportunities
Todd Porter
President, American Rebel Beverage
tporter@americanrebelbeer.com
Investor Relations
ir@americanrebel.com
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc. (NASDAQ: AREB; AREBW) (the “Company,” “American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words “forecasts,” “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2025.
Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.
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