American Rebel Holdings, Inc. (NASDAQ: AREB) Reports Triple-Digit Reorders and Accelerated Sell-Through for American Rebel Light Beer at Authorized and Active Total Wine & More Locations
American Rebel Holdings (NASDAQ: AREB) reports exceptional performance of its American Rebel Light Beer at Total Wine & More locations across seven states. The brand has achieved remarkable reorder rates, with 94.12% of active authorized accounts placing restocking orders.
Key performance metrics include: May 2025 accounts averaged 146% increase over initial orders by July, with top 5 accounts reaching 509% cumulative reorder rate. June 2025 rollout stores showed 153% restocking orders in July compared to initial orders, with cumulative reorders reaching 330%.
American Rebel Light Beer, positioned as "America's Patriotic Beer," offers a premium light lager with 100 calories, 3.2 carbs, and 4.3% ABV, made with all-natural ingredients and no corn, rice, or artificial sweeteners.
American Rebel Holdings (NASDAQ: AREB) annuncia risultati eccezionali per la sua American Rebel Light Beer presso i punti vendita Total Wine & More in sette stati. Il marchio ha registrato tassi di riordino straordinari, con il 94,12% degli account autorizzati attivi che ha effettuato ordini di rifornimento.
I principali dati di performance includono: un aumento medio del 146% negli ordini degli account di maggio 2025 rispetto agli ordini iniziali a luglio, con i primi 5 account che hanno raggiunto un tasso cumulativo di riordino del 509%. I negozi del rollout di giugno 2025 hanno mostrato un 153% di ordini di rifornimento a luglio rispetto agli ordini iniziali, con riordini cumulativi che hanno raggiunto il 330%.
American Rebel Light Beer, presentata come "La birra patriottica americana", è una lager leggera premium con 100 calorie, 3,2 carboidrati e 4,3% di gradazione alcolica, realizzata con ingredienti naturali al 100% e senza mais, riso o dolcificanti artificiali.
American Rebel Holdings (NASDAQ: AREB) informa sobre el desempeño excepcional de su American Rebel Light Beer en las tiendas Total Wine & More de siete estados. La marca ha logrado tasas de reorden notables, con el 94,12% de las cuentas autorizadas activas realizando pedidos de reposición.
Las métricas clave de rendimiento incluyen: un aumento promedio del 146% en las cuentas de mayo de 2025 respecto a los pedidos iniciales en julio, con las 5 principales cuentas alcanzando una tasa acumulada de reorden del 509%. Las tiendas del lanzamiento de junio de 2025 mostraron un 153% de pedidos de reposición en julio en comparación con los pedidos iniciales, con reordenes acumulados que alcanzaron el 330%.
American Rebel Light Beer, posicionada como "La cerveza patriótica de América", ofrece una lager ligera premium con 100 calorías, 3.2 carbohidratos y 4.3% de alcohol por volumen, elaborada con ingredientes totalmente naturales y sin maíz, arroz ni edulcorantes artificiales.
American Rebel Holdings (NASDAQ: AREB)는 7개 주에 걸친 Total Wine & More 매장에서 American Rebel Light Beer의 뛰어난 성과를 보고했습니다. 이 브랜드는 활성 인증 계정의 94.12%가 재주문을 진행하는 놀라운 재주문율을 달성했습니다.
주요 성과 지표는 다음과 같습니다: 2025년 5월 계정은 초기 주문 대비 7월에 평균 146% 증가했으며, 상위 5개 계정은 누적 재주문율 509%를 기록했습니다. 2025년 6월 출시 매장은 7월에 초기 주문 대비 153%의 재주문을 보였으며, 누적 재주문율은 330%에 달했습니다.
American Rebel Light Beer는 "미국의 애국 맥주"로 자리매김했으며, 100칼로리, 3.2g 탄수화물, 4.3% 알코올 도수의 프리미엄 라이트 라거로, 천연 재료만 사용하고 옥수수, 쌀, 인공 감미료는 포함하지 않습니다.
American Rebel Holdings (NASDAQ : AREB) annonce des performances exceptionnelles de sa American Rebel Light Beer dans les magasins Total Wine & More répartis dans sept États. La marque a atteint des taux de réapprovisionnement remarquables, avec 94,12 % des comptes autorisés actifs passant des commandes de réassort.
Les indicateurs clés de performance incluent : une augmentation moyenne de 146 % des comptes de mai 2025 par rapport aux commandes initiales en juillet, avec les 5 principaux comptes atteignant un taux cumulé de réapprovisionnement de 509 %. Les magasins déployés en juin 2025 ont montré 153 % de commandes de réapprovisionnement en juillet par rapport aux commandes initiales, avec des réapprovisionnements cumulés atteignant 330 %.
American Rebel Light Beer, positionnée comme « la bière patriotique américaine », propose une lager légère premium avec 100 calories, 3,2 glucides et 4,3 % d’alcool, fabriquée avec des ingrédients entièrement naturels, sans maïs, riz ni édulcorants artificiels.
American Rebel Holdings (NASDAQ: AREB) meldet herausragende Leistungen seiner American Rebel Light Beer in Total Wine & More Filialen in sieben Bundesstaaten. Die Marke verzeichnet bemerkenswerte Nachbestellraten, wobei 94,12% der aktiven autorisierten Konten Nachbestellungen tätigten.
Wichtige Leistungskennzahlen umfassen: im Mai 2025 verzeichneten Konten einen durchschnittlichen Anstieg von 146% gegenüber den Erstbestellungen im Juli, wobei die Top 5 Konten eine kumulative Nachbestellrate von 509% erreichten. Die im Juni 2025 eingeführten Filialen zeigten im Juli 153% Nachbestellungen im Vergleich zu den Erstbestellungen, mit kumulativen Nachbestellungen von 330%.
American Rebel Light Beer, positioniert als „Amerikas patriotisches Bier“, bietet ein Premium-Leichtlager mit 100 Kalorien, 3,2 Kohlenhydraten und 4,3% Alkoholgehalt, hergestellt aus rein natürlichen Zutaten ohne Mais, Reis oder künstliche Süßstoffe.
- Strong reorder rates with 94.12% of active accounts placing restocking orders
- May 2025 accounts showed 146% increase over initial orders by July 2025
- Top 5 accounts from May 2025 achieved 509% cumulative reorder rate
- June 2025 rollout stores demonstrated 153% restocking orders in July
- Product differentiation with clean ingredients and health-conscious profile (100 calories, 3.2 carbs)
- One account showed minimal engagement and was eliminated from active rollout
- Limited distribution network currently spanning only seven states
- Heavy reliance on single retailer (Total Wine & More) for current growth metrics
Insights
American Rebel Light Beer shows strong initial traction with impressive 100%+ reorder rates at Total Wine & More, validating market fit for its patriotic positioning.
The early performance metrics for American Rebel Light Beer reveal a compelling growth story in the competitive beer market. The brand has achieved 100% reorder rates across active Total Wine & More locations spanning seven states, with
What's particularly noteworthy is the accelerating momentum in reorder volumes. May 2025 accounts averaged
The geographic standouts - Indiana, North Carolina, and Tennessee, particularly stores in Avon, IN and Brentwood, TN - provide valuable intelligence for targeted expansion. The brand is leveraging a differentiated market position combining patriotic messaging with better-for-you attributes (100 calories, 3.2 carbs, no corn/rice/artificial sweeteners). This positioning strategically bridges two growing consumer segments: value-aligned purchasing and health-conscious consumption.
The rapid sell-through across multiple restock cycles indicates genuine consumer pull-through rather than just initial retailer placement. For a new entrant in the mature domestic light beer category, achieving this velocity across 62 Total Wine locations (where domestic beer represents a significant portion of the retailer's multi-billion dollar revenue) suggests the potential for broader market penetration if this trajectory continues.
Patriotic Consumer Demand Drives Aggressive Restocking, Validating Brand's Market Fit and Growth as 'America’s Fastest Growing Beer'
Nashville, TN, Aug. 05, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), is pleased to report continued retail success for American Rebel Light Beer (“Rebel Light”), with strong consumer demand driving aggressive restocking across the authorized and activated Total Wine & More locations spanning seven states including Florida, Tennessee, North Carolina, Kentucky, Connecticut, Indiana, and Kansas. Rebel Light’s patriotic identity and crisp, refreshing profile are translating into rapid sell-through and sustained reorder momentum, reinforcing its market fit and growth as America’s fastest growing beer.
The performance of American Rebel Light Beer at Total Wine & More reflects strong consumer demand and retail execution, with standout results in Indiana, North Carolina, and Tennessee. Notably, stores in Avon, IN and Brentwood, TN led the chain in volume. Of the active authorized accounts,
“The numbers and rebuys at Total Wine & More are fantastic and some of the best we’ve seen. Great signs for the future.” Said Todd Porter President of American Rebel Beverages “We’re seeing real consumer pull-through and retail enthusiasm, especially in key markets like Indiana, North Carolina, and Tennessee. This kind of velocity not only validates our brand positioning—it sets the stage for broader expansion and long-term growth. Rebel Light is not just focused on taking shelf space—we are focused on taking market share. We earn our place with real velocity, eye-level visibility, and a brand that refuses to blend in. We are exceeding distribution expectations and that confirms what we’ve believed since day one: American Rebel Light Beer doesn’t just resonate—it sells. And trust me, we’re just getting started.”
Total Wine & More (www.totalwine.com) is recognized as a premier national retailer, boasting over 250 locations across the United States. The company plays a pivotal role in the alcohol industry, generating billions in annual sales and serving as a top destination for beer, wine, and spirits enthusiasts. With beer accounting for approximately
May 2025 Total Wine & More Rollout: Early Success, Accelerated Reorders for American Rebel Light Beer
Authorized Total Wine & More stores that received their initial stocking orders in May 2025 demonstrated immediate and sustained traction:
- Average restocking orders in June were
105% of the initial May 2025 order. - Top 5 accounts reordered at
245% of their initial May 2025 volume in June 2025. - By July 2025:
- All May 2025 accounts averaged a
146% increase over their initial order. - Top 5 accounts surged to
299% , nearly tripling their original inventory.
- All May 2025 accounts averaged a
- Cumulative reorders reached
251% across all May 2025 accounts. - Top 5 accounts posted a
509% cumulative reorder rate, underscoring the exceptional consumer pull-through.
June 2025 Total Wine & More Rollout: Sustained Momentum for American Rebel Light Beer
The June 2025 rollout continued the trend, with another wave of Total Wine & More stores delivering strong performance:
- Average restocking orders in July 2025 were
153% of the initial June order. - Top 3 accounts reordered at
224% of their initial June 2025 volume. - Cumulative reorders reached
330% across all June 2025 accounts. - Top 3 accounts posted a
324% cumulative reorder rate, nearly tripling their original inventory.
This is more than retail success—it’s a loud signal of accelerating consumer demand. Shoppers are discovering American Rebel Light Beer through in-store samplings, trying it once—and coming back for it again and again. Repeat purchase behavior is fueling multiple reorders across the key Total Wine & More markets, validating product-market fit and patriotic brand loyalty in real time.
American Rebel Light Beer isn’t playing by the usual rules—it's rewriting them. We are not a legacy brand that needs to retrofit it’s product offering for the modern consumer, American Rebel Light Beer is already there. Our beer delivers what others can’t: bold patriotic branding fused with an authentic “better-for-you” premium light lager experience. Made with all-natural ingredients, no corn, no rice, no artificial sweeteners, it hits the clean-label standard the moment it hits the shelf. As other CPG giants rush to release new SKUs chasing health-conscious drinkers, we’re already answering that call—loud, proud, and ready to scale.
“We didn’t hope American Rebel Light Beer would win—we launched it to dominate,” said Andy Ross, CEO of American Rebel Holdings. “We’re not riding trends. We’re leading a red-blooded revolution in American Beer Industry. Our mission is clear: become the #1 Domestic Light Beer in America—period. And patriotic consumers aren’t just behind us—they’re demanding us. This is America’s Patriotic Beer: God-fearing, Constitution-loving, National Anthem-singing, Stand-Your-Ground boldness in every single can. We didn’t launch a product—we ignited a cultural firestorm. Our momentum is being fueled by real Americans who believe in real values—and that’s exactly why we’re surging straight out of the gate.”
We believe American Rebel’s value proposition extends well beyond shelf space:
- Patriotic Branding with National Resonance: Connecting emotionally with a large base of proud, God-fearing, Constitution-loving, Patriotic beer drinkers who want their values reflected in what they consume. We proudly say it on every can.
- Clean Ingredients: Our domestic premium American Rebel Light lager offers a crisp and natural profile at roughly 100 calories and 3.2 carbs per 12 oz pour—appealing to active lifestyle consumers looking for a cleaner alternative.
- Accelerating Distribution Network: Our growth with respected independent retailers and premium chain partners gives us increasing visibility and momentum across diverse markets.
- Cultural Relevance in High-Impact Channels: From motorsports and music festivals to televised ad campaigns and grassroots events, we meet our target demographic where they gather—and invite them to “Rebel Up.”
American Rebel Light Beer won’t be all things to all people, and that’s by design. But in an industry saturated with sameness, we’re offering something bold, clear, and timely—and we believe that’s the kind of differentiated message that will win in today’s market. Rebel Up America!
American Rebel Light Beer – Making Beer Healthy Again – and Better for You
With approximately 100 calories, 3.2 carbohydrates, and
About American Rebel Holdings, Inc. (NASDAQ: AREB)
American Rebel Holdings, Inc. is a patriotic lifestyle brand rooted in American values. Through its beverage division, the Company delivers bold, refreshing products that resonate with freedom-loving consumers nationwide.
American Rebel began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the introduction of American Rebel Light Beer, the company is now making waves in the beverage space.
Learn more at www.americanrebel.com
Watch the American Rebel Story as told by our CEO Andy Ross: The American Rebel Story
About American Rebel Light Beer
American Rebel Light is more than just a beer – it’s a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that’s perfect for every occasion.
Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia and now Mississippi. For more information about the launch events and the availability of American Rebel Beer, please visit americanrebelbeer.com or follow us on social media platforms (@AmericanRebelBeer).
American Rebel Light is a Premium Domestic Light Lager Beer – all-natural, crisp, clean and bold with a lighter feel. At approximately 100 calories, 3.2 carbohydrates, and
Media Inquiries
Matt Sheldon
Matt@Precisionpr.co
917-280-7329
Distribution Opportunities
Todd Porter
President, American Rebel Beverage
tporter@americanrebelbeer.com
Investor Relations and General Inquiries
ir@americanrebel.com
info@americanrebel.com
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc. (NASDAQ: AREB; AREBW) (the “Company,” “American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words “forecasts,” “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements.
We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include actual success and performance of Rebel Light at Total Wine & More locations, actual restocking percentages, the number of active authorized Total Wine & More locations selling Rebel Light, continued sales and reorder rates, continued rollout of Rebel Light in additional Total Wine & More locations, the ability of Rebel Light to take market share, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2025.
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