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Associated Bank names Jason Hansen Nebraska and Western Iowa market president

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(Very Positive)
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Associated Bank (NYSE:ASB) named Jason Hansen as Nebraska and Western Iowa market president and business segment leader - Commercial Banking, effective immediately. He reports to Phil Trier. Associated Bank completed its acquisition of American National Bank on April 1, 2026, and Hansen previously served as president of American National Bank.

Hansen's background includes a University of Nebraska–Omaha bachelor's in business administration, finance and banking, Graduate School of Banking training, and multiple community board roles.

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Positive

  • Acquisition closed April 1, 2026 — American National Bank integrated into Associated
  • Leadership continuity by appointing former American National Bank president Jason Hansen
  • Regional growth focus with expanded commercial capabilities in Omaha and Twin Cities

Negative

  • None.

News Market Reaction – ASB

-0.58%
-0.58% Session close to close

In the Apr 16 session, ASB declined 0.58%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights Associated Bank’s effort to solidify leadership in Nebraska and Western...
Analysis

This announcement highlights Associated Bank’s effort to solidify leadership in Nebraska and Western Iowa following its acquisition of American National Bank, which closed on April 1, 2026. Appointing a long-time American National executive supports continuity for clients and communities as the combined bank targets growth in Omaha and surrounding markets. In context of recent acquisition and leadership news, investors may watch future updates on regional performance, integration timing, and commercial banking momentum.

Key Figures

Acquisition close date: April 1, 2026
1 metrics
Acquisition close date April 1, 2026 Deal closing date for Associated Bank’s acquisition of American National Bank

Historical Context

5 past events · Latest: Apr 01 (Positive)
Pattern 5 events
Date Event Sentiment 24h Move Catalyst
Apr 01 Acquisition close Positive +1.2% Closed American National acquisition to expand in Omaha and Twin Cities.
Mar 24 Earnings timing Neutral +1.1% Scheduled Q1 2026 results release and conference call for April 23.
Mar 16 Leadership change Positive +1.6% Named new Milwaukee market president to drive Southern Wisconsin growth.
Mar 12 Regulatory approvals Positive -0.4% Received all regulatory approvals for American National merger.
Feb 02 Investor outreach Positive +1.6% Management attended three Q1 2026 investor conferences to meet shareholders.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent company news, especially acquisition and leadership updates, has more often coincided with modestly positive price reactions, with one divergence around regulatory approvals.

Recent Company History

Over the last few months, ASB has focused on growth via acquisition and leadership alignment. It closed the American National Corporation deal on Apr 1, 2026 and previously secured regulatory approvals targeting a third quarter 2026 systems conversion. The bank also announced Q1 2026 earnings timing and investor events, plus another market president appointment in Milwaukee. Today’s Nebraska and Western Iowa leadership naming fits this pattern of integrating the acquisition and strengthening regional commercial banking presence.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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OMAHA, Neb., April 16, 2026 /PRNewswire/ -- Associated Bank today announced Jason Hansen as Nebraska and Western Iowa market president, and business segment leader - Commercial Banking, effective immediately, reporting into Phil Trier, executive vice president, head of Corporate & Commercial Banking. Hansen previously served as president of American National Bank.

Hansen's career at American National Bank began in 2000 as a teller and quickly progressed to other responsibilities prior to being named to significant commercial and client-centered management roles. His expertise in relationship development, financial structuring and the creation of operational efficiencies kept the American National Bank at the forefront of the industry and was instrumental in the bank's achievement of its financial goals and objectives. Associated Bank acquired American National Bank with the deal closing April 1, 2026.

"Jason being appointed Nebraska and Western Iowa market president marks an exciting next step following our recent acquisition because he not only understands the market, but has helped shape it," said Trier. "His deep roots in the community and longstanding relationships with clients and local leaders make him an invaluable addition to our team. As Associated builds on the strong foundation established by American National Bank, his leadership will help ensure continuity for clients while accelerating our growth and impact in the region."

The combined company is positioned to accelerate Associated's momentum with a proven, relationship-focused strategy featuring a dynamic product suite, modern digital banking experience, effective marketing acquisition engine, and expanded commercial capabilities designed to grow and deepen relationships in key growth markets such as Omaha and the Twin Cities.

"Leading Associated Bank's Nebraska and Western Iowa business at this pivotal moment is both an honor and a responsibility," said Hansen. "The strong legacy and deep relationships built by American National Bank are the foundation of our future here. As we come together, we are committed to preserving what clients value most, like personalized service, local decision-making and community focus, while expanding access to broader capabilities and resources that support continued growth across the Omaha, Council Bluffs and surrounding markets."

Hansen is a graduate of University of NebraskaOmaha with a bachelor's in business administration, finance and banking as well as the Graduate School of Banking at the University of Colorado Boulder. He currently serves on the Board of Directors for United Way of the Midlands and has previously held the role of Chairman of the Board for both the Urban League of Nebraska and the Visiting Nurses Association (VNA)/Easterseals. His dedication to public service has been recognized with the University of Nebraska at Omaha's College of Public Affairs and Community Service Alumni Award for Excellence in Public Service.

Hansen lives in Elkhorn, Nebraska, with his wife and three children.

ABOUT ASSOCIATED BANC-CORP

Associated Banc-Corp (NYSE: ASB) has total assets of approximately $50 billion and is the largest bank holding company based in Wisconsin. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from over 200 banking locations throughout Wisconsin, Illinois, Iowa, Minnesota, Missouri and Nebraska. The Company also operates loan production offices in Indiana, Kansas, Michigan, New York, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at www.associatedbank.com.

Media Contact
Andrea Kozek
VP/Senior Manager, Public Relations
920-491-7518

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/associated-bank-names-jason-hansen-nebraska-and-western-iowa-market-president-302745248.html

SOURCE Associated Banc-Corp

FAQ

Who is Jason Hansen and what role did Associated Bank (ASB) assign him on April 16, 2026?

Jason Hansen was named Nebraska and Western Iowa market president and commercial banking leader, effective immediately. According to Associated Bank, he reports to Phil Trier and previously served as president of American National Bank, providing local leadership after the April 1, 2026 acquisition.

When did Associated Bank complete the acquisition of American National Bank and how does that relate to the ASB appointment?

Associated Bank completed the acquisition on April 1, 2026. According to Associated Bank, the acquisition precedes Hansen's appointment and the hire is intended to preserve continuity and deepen regional client relationships.

What responsibilities will Jason Hansen hold as Nebraska and Western Iowa market president at ASB?

Hansen will lead regional commercial banking and market operations for Nebraska and Western Iowa. According to Associated Bank, his duties include preserving local decision-making, deepening client relationships, and expanding access to the bank's broader capabilities.

How does Associated Bank say Hansen’s local experience will affect clients in Omaha and Council Bluffs?

Associated Bank says Hansen's deep local roots will ensure continuity for clients while expanding services. According to Associated Bank, his relationships and operational experience aim to maintain personalized service and deliver broader commercial resources.

What is Jason Hansen’s professional and educational background noted by Associated Bank (ASB)?

Hansen began at American National Bank in 2000 and rose to president before joining Associated Bank. According to Associated Bank, he holds a bachelor's from University of Nebraska–Omaha and completed the Graduate School of Banking at University of Colorado Boulder, plus community board service.