Academy Sports + Outdoors Celebrates "Brooks Month" with Exclusive Launch of Hero Collection
Rhea-AI Summary
Academy Sports + Outdoors (Nasdaq: ASO) celebrates Brooks Month in October with an exclusive Brooks Hero Collection launching Oct 10 and the all-silver Adrenaline GTS 25 Silver Edition dropping Nov 1 in select stores and online. The Hero Collection includes two new Women's Ghost 17 colorways at $149.99 and one new Men's Revel 8 colorway at $99.99. Academy and Brooks will donate a percentage of proceeds to Marathon Kids. myAcademy members can enter an Oct 20 sweepstakes for limited Adrenaline Silver shoes; entry deadline 10/31/25.
Academy promotes year-round Brooks assortments, store services, a price-beat guarantee, and myAcademy member benefits.
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News Market Reaction
On the day this news was published, ASO declined 2.07%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Academy continues growth of performance running assortment for athletes at all stages of training
The Hero Collection, which recognizes the influence of mentors in our communities, launches on October 10 and will offer a variety of colorways and price points in men's and women's styles:
- Two NEW colorways offered in the Women's Ghost 17 performance shoe available for
$149.99 - One NEW colorway offered in the Men's Revel 8 performance shoe available for
$99.99
To bring this message to life, Academy and Brooks will donate a percentage of the proceeds to Marathon Kids, a nonprofit helping young people build healthy habits through movement and mentorship.
In addition, myAcademy members can enter for a chance to win a pair of the limited-edition Adrenaline GTS 25 Silver Edition shoes starting Monday, October 20*, with the shoes officially dropping in select Academy stores and online at Academy.com on Saturday, November 1. The all-silver Adrenaline GTS performance sneaker is in celebration of 25 years of the Adrenaline GTS shoe and features a metallic finish.
"Performance running shoes aren't just for the track or on the road anymore. More runners are leaning into their shoes as a way to express their personal style, while also achieving top-tier results," said Academy Sports + Outdoors Executive Vice President and Chief Merchandising Officer Matt McCabe. "With the launch of Brooks' Hero Collection exclusively at Academy, we're excited to offer athletes a new way to get their miles in."
Academy offers an extensive collection of award-winning Brooks performance running shoes year-round for both men and women, including the Glycerin 22, Glycerin GTS 22, and Ghost Max 3. Whether you're a lifelong runner or just getting started, Academy has a pair of Brooks for you.
Every Academy store is a fun destination where families can find apparel, footwear, sports, hiking and camping equipment, hunting and fishing gear, outdoor cooking, and more from top national brands at an everyday value. Academy also offers free services such as grill and bike assembly, scope mounting, bore sighting, line winding/spooling, and propane exchange. Hunting and fishing licenses are also available to purchase in stores.
At Academy, you can always know you're getting the best deal – every time and every day. Academy guarantees the best value by beating competitor prices by
Customers are also invited to sign-up for Academy's rewards program, myAcademy, which includes a
*NO PURCHASE NECESSARY. PURCHASES DO NOT INCREASE ODDS OF WINNING. Odds depend on # of entries rec'd. VOID WHERE PROHIBITED. Open to residents of AL, AR, FL, GA, IL,IN, KS, KY, LA, MD, MS, MO, NC, OH, OK, PA, SC, TN, TX, VA and WV, age 18+. Retail value of prizes:
About Academy Sports + Outdoors
Academy is a leading full-line sporting goods and outdoor recreation retailer in
Forward Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are based on Academy's current expectations and are not guarantees of future performance. Forward-looking statements may incorporate words such as "believe," "expect," "anticipate," "forward," "ahead," "opportunities," "plans," "priorities," "goals," "future," "short/long term," "will," "should," or the negative version of these words or other comparable words. Actual results may differ materially from these expectations due to changes in global, regional, or local economic, business, competitive, market, regulatory and other factors, many of which are beyond Academy's control. These and other important factors that could cause actual results to differ materially from those in the forward-looking statements are set forth in Academy's filings with the
Media Contact: Allan Rojas, Communications Director, allan.rojas@academy.com
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SOURCE Academy Sports + Outdoors
FAQ
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