Academy Sports + Outdoors Gifts More Than $135,000 to Local Families this Holiday Season

Rhea-AI Summary

Academy Sports + Outdoors (Nasdaq: ASO) announced holiday community giving on Dec 19, 2025, hosting more than 40 local events across its 21-state footprint. The company welcomed over 500 families into stores, distributed more than $135,000 in gift cards, and purchased nearly $72,000 of holiday gifts to fulfill wish lists.

Academy partnered with dozens of organizations, including Boys & Girls Clubs, Big Brothers Big Sisters, and local police departments, and featured celebrity and athlete appearances at select events.

Key Figures

Gift cards donated more than $135,000 Gift cards to local kids and families during holiday events

Charitable events 40+ events Holiday giving events across the company’s footprint

States covered 21 states At least one giving event in each state of footprint

Families and kids hosted over 500 Local families and kids welcomed into stores for gifts

Gifts purchased nearly $72,000 Holiday gifts bought to surprise shoppers and fulfill wish lists

Market Reality Check

$52.15 Last Close

Volume Volume 1,214,404 vs 20-day average 1,906,495 (relative volume 0.64). low

Technical Price $54.93 trading above 200-day MA at $47.28.

Peers on Argus

ASO gained 1.5% while most close peers were down (e.g., RH -2.05%, MUSA -1.1%), with only FIVE slightly positive at 0.1%, suggesting stock-specific strength.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 09	Earnings results	Positive	+8.6%	Q3 sales and EPS growth with narrowed, higher-end guidance.
Dec 05	Dividend declaration	Positive	+1.9%	Announcement of a <b>$0.13</b> quarterly cash dividend.
Dec 02	Board appointments	Positive	-2.3%	Three new directors added to strengthen strategic capabilities.
Nov 25	Earnings call notice	Neutral	+3.1%	Scheduling and access details for Q3 FY2025 conference call.
Nov 18	Store openings	Positive	-1.6%	Five new Q4 stores, <b>24</b> total in FY2025 and community donations.

Pattern Detected

Recent operational and earnings updates often saw positive price reactions, while some governance and expansion news produced mild negative divergences.

Recent Company History

Over the last two months, Academy Sports + Outdoors reported solid Q3 FY2025 results with $1,383.7M in net sales and raised the low end of guidance, which was followed by an 8.64% gain. A $0.13 quarterly dividend announcement and a conference-call notice also drew modest positive moves. Board additions expanding digital and finance expertise and news of 24 new FY2025 stores and 1,400+ jobs saw small negative reactions, indicating occasional divergence between strategic growth news and short-term trading.

Market Pulse Summary

This announcement highlights Academy Sports + Outdoors’ holiday community engagement, including more than $135,000 in gift cards, nearly $72,000 in purchased gifts, and 40+ events across a 21-state footprint. It follows recent Q3 results with raised guidance, dividend declarations, and ongoing store expansion. While the news focuses on brand and community impact rather than financials, investors may watch how such initiatives support customer loyalty alongside trends from recent earnings and insider activity.

AI-generated analysis. Not financial advice.

Company hosts 40+ local events to give back across its entire footprint

KATY, Texas, Dec. 19, 2025 /PRNewswire/ -- In addition to delivering legendary value and undefeatable prices this holiday season, Academy Sports + Outdoors ("Academy" or the "Company") (Nasdaq: ASO) is also focused on making a positive impact in local communities. Throughout the holidays, Academy hosted more than 40 giving events, including at least one in each of its 21-state footprint, and welcomed over 500 local families and kids into its stores to shop for great holiday gifts.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/academy-sports-outdoors/9370051-en-academy-sports-outdoors-give-back-to-local-families-this-holiday-season

"Bringing joy and creating meaningful experiences is what Academy is all about," said Meredith Klein, Vice President of Communications at Academy Sports + Outdoors. "We're honored to help families create lasting memories and grateful to partner with organizations that made this special season possible."

To help bring fun to local families, Academy facilitated a series of events and donations including:

• Distributed more than $135,000 in gift cards to local kids and families,
• Held 40+ charitable giving events,
• Surprised unsuspecting shoppers by purchasing nearly $72,000 of holiday gifts to fulfill their wish lists, and
• Partnered with several dozen organizations including Boys & Girls Clubs of America, The Shaquille O'Neal Boys & Girls Club of Henry County, Big Brothers Big Sisters of America, just keep livin Foundation, Jacksonville Jaguars Foundation, Greensboro Swarm, a dozen local police departments, and other charitable recipients.

And the fun didn't stop there – special guests joined the Academy team in select cities to hand out gift cards, meet families and spread good cheer including Shaquille O'Neal, Indianapolis Colts wide receivers, "Blue" (Indianapolis Colts mascot), Jeffery Simmons (Tennessee defensive lineman), Foye Oluokon (Jacksonville Jaguars linebacker), DaVon Hamilton (Jacksonville Jaguars defensive tackle), Travon Walker (Jacksonville Jaguars defensive lineman), Kelvin Banks Jr. (New Orleans offensive tackle), Javonte Williams (Dallas running back), Bryan Abreu (Houston Astros pitcher), several players from the Greensboro Swarm including Josiah Allick (forward), Ibou Badji (center), Terrell Brown Jr. (guard), Eric Dixon (forward), Marcus Garrett (guard), PJ Hall (center), Keyontae Johnson (forward), DJ Rodman (forward), Jaylen Sims (guard), Brandon Slater (forward), Drew Peterson (forward), Antonio Reeves (guard) and KJ Simpson (guard), and several collegiate athletes.

To learn more about Academy's commitment to giving back please visit here.

About Academy Sports + Outdoors
Academy is a leading full-line sporting goods and outdoor recreation retailer in the United States. Originally founded in 1938 as a family business in Texas, Academy has grown to more than 300 stores across 21 states and counting. Academy's mission is to provide "Fun for All" and Academy fulfills this mission with a localized merchandising strategy and value proposition that strongly connects with a broad range of consumers. Academy's product assortment focuses on key categories of outdoor, apparel, sports & recreation and footwear through both leading national brands and a portfolio of private label brands. For more information, visit www.academy.com.

Media Contact: Allan Rojas m: 281.253.3354

 

 

 

 

 

 

View original content:https://www.prnewswire.com/news-releases/academy-sports--outdoors-gifts-more-than-135-000-to-local-families-this-holiday-season-302646564.html

SOURCE Academy, Ltd. d/b/a Academy Sports + Outdoors

FAQ

What did Academy Sports + Outdoors (ASO) donate during the Dec 19, 2025 holiday giving?

Academy distributed more than $135,000 in gift cards and purchased nearly $72,000 of holiday gifts for local families.

How many events did Academy (ASO) hold for its 2025 holiday giving program?

Academy hosted over 40 charitable giving events, with at least one event in each state of its 21-state footprint.

How many families benefited from Academy Sports + Outdoors (ASO) holiday events in 2025?

More than 500 local families and children were welcomed into stores to shop and receive gifts.

Which partners did Academy (ASO) work with for the 2025 holiday giving?

Academy partnered with organizations including Boys & Girls Clubs, Big Brothers Big Sisters, corporate foundations, local police departments, and several sports foundations.

Did any athletes or celebrities attend Academy (ASO) holiday events in 2025?

Yes. Select events featured special guests and athletes such as Shaquille O'Neal and multiple professional and collegiate players.