Academy Sports + Outdoors Increases Year-over-Year Donation to St. Jude Children's Research Hospital® to More Than $575,000

Rhea-AI Summary

Academy Sports + Outdoors (Nasdaq: ASO) announced on March 11, 2026 an increased year-over-year donation of more than $575,000 to St. Jude Children's Research Hospital.

Cumulative contributions now exceed $3.2 million since the partnership began in 2020. The donation came from holiday apparel sales featuring St. Jude patient art-inspired designs, sold in stores and online.

News Market Reaction – ASO

-3.59%

1 alert

-3.59% News Effect

On the day this news was published, ASO declined 3.59%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Current year donation: more than $575,000 Cumulative contributions: more than $3.2 million Partnership duration: six-year partnership

3 metrics

Current year donation more than $575,000 Year-over-year donation to St. Jude in latest holiday campaign

Cumulative contributions more than $3.2 million Total given to St. Jude since partnership began in 2020

Partnership duration six-year partnership Length of Academy–St. Jude collaboration referenced in release

Market Reality Check

Price: $56.34 Vol: Volume 1,695,809 is 1.31x...

normal vol

$56.34 Last Close

Volume Volume 1,695,809 is 1.31x the 20-day average of 1,297,967 ahead of this CSR headline. normal

Technical Price 59.96 is trading above the 200-day MA at 51.19, near the 52-week high of 62.445.

Peers on Argus

ASO was up 1.18% while peers were mixed: RH +2.12%, FIVE +0.78%, MUSA +0.48%, bu...

ASO was up 1.18% while peers were mixed: RH +2.12%, FIVE +0.78%, MUSA +0.48%, but BBWI -5.33% and MNSO -0.59%. With no peers in the momentum scanner, trading appeared more company‑specific than sector‑driven.

Historical Context

5 past events · Latest: Mar 10 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Mar 10	Store expansion plan	Positive	+1.2%	Announced two new stores and plan for 20–25 openings in fiscal 2026.
Mar 06	Dividend increase	Positive	-0.2%	Raised quarterly cash dividend to $0.15 per share, fourth year of growth.
Mar 05	Run Month promotion	Positive	-0.7%	Launched Academy Run Month with promotions and a $20,000 youth donation.
Mar 04	Grand Slam deals	Positive	+1.8%	Started Grand Slam youth baseball and softball promotion with discounts and donations.
Mar 03	Earnings call setup	Neutral	-0.7%	Scheduled release and conference call for Q4 and fiscal 2025 results on Mar 17.

Pattern Detected

Recent company news has often been promotional or capital‑return oriented, with mixed price reactions: store growth and promotions sometimes lifted shares, while other positive updates saw mild pullbacks.

Recent Company History

Over the last several sessions, Academy Sports + Outdoors issued a series of operational updates. On Mar 10, it announced two new stores and a broader plan for 20–25 openings in fiscal 2026, with shares up 1.18%. Earlier, it raised its quarterly dividend to $0.15 per share and ran multiple promotional events such as Grand Slam baseball/softball deals and Run Month, with mixed single‑day price reactions. The current St. Jude donation update continues a theme of brand- and community-focused announcements.

Market Pulse Summary

This announcement highlights Academy’s continued support of St. Jude through a year‑over‑year donati...

Analysis

This announcement highlights Academy’s continued support of St. Jude through a year‑over‑year donation of more than $575,000, bringing total contributions since 2020 to over $3.2 million. It extends a six‑year partnership focused on patient art‑inspired holiday apparel. In the past week, Academy also reported store expansion, promotions, and a dividend increase, underscoring a mix of growth, marketing, and shareholder‑return themes that frame this CSR update within a broader strategic backdrop.

AI-generated analysis. Not financial advice.

Cumulative contributions now exceed $3.2 million since the partnership began in 2020

KATY, Texas, March 11, 2026 /PRNewswire/ -- Academy Sports + Outdoors ("Academy") (Nasdaq: ASO) announced an increased year‑over‑year donation of more than $575,000 to St. Jude Children's Research Hospital^®, reflecting continued growth in the organizations' annual holiday partnership. The donation was generated through sales of holiday-inspired shirts and lounge pants featuring St. Jude patient art‑inspired designs, with a portion of proceeds benefiting St. Jude.

"Our partnership with St. Jude is deeply meaningful and continues to be an important commitment at Academy Sports + Outdoors," said Matt McCabe, Executive Vice President and Chief Merchandising Officer at Academy Sports + Outdoors. "Through our holiday apparel collaboration featuring patient art-inspired designs, we're proud to contribute to the St. Jude mission while giving our customers a way to be part of something bigger."

Over the six-year partnership, Academy has donated more than $3.2 million in support of St. Jude's mission: Finding cures. Saving children^®.

"The partnership between Academy Sports + Outdoors and St. Jude demonstrates the incredible impact we can achieve when we unite around a shared purpose," said Martin Hand, Chief Development Officer of ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital. "Generosity like this allows St. Jude to focus on what matters most – delivering innovative treatments and compassionate care to the children and families who need it most."

The exclusive men's and women's t-shirts and lounge pants were available at all Academy stores and online at academy.com during the holiday season.

About Academy Sports + Outdoors
Academy is a leading full-line sporting goods and outdoor recreation retailer in the United States. Originally founded in 1938 as a family business in Texas, Academy has grown to more than 300 stores across 21 states and counting. Academy's mission is to provide "Fun for All" and Academy fulfills this mission with a localized merchandising strategy and value proposition that strongly connects with a broad range of consumers. Academy's product assortment focuses on key categories of outdoor, apparel, sports & recreation and footwear through both leading national brands and a portfolio of private label brands. For more information, visit www.academy.com.

About St. Jude Children's Research Hospital^®
St. Jude Children's Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.^® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. When St. Jude opened in 1962, childhood cancer was largely considered incurable. Since then, St. Jude has helped push the overall survival rate from 20% to more than 80%, and it won't stop until no child dies from cancer. St. Jude shares the breakthroughs it makes to help doctors and researchers at local hospitals and cancer centers around the world improve the quality of treatment and care for even more children. Because of generous donors, families never receive a bill from St. Jude for treatment, travel, housing or food, so they can focus on helping their child live. Visit St. Jude Inspire to discover powerful St. Jude stories of hope, strength, love and kindness. Support the St. Jude mission by donating at stjude.org, liking St. Jude on Facebook, following St. Jude on X, Instagram, LinkedIn and TikTok, and subscribing to its YouTube channel.

Media Contact: Selena Mejia, External Communications Sr. Manager, PublicRelations@academy.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/academy-sports--outdoors-increases-year-over-year-donation-to-st-jude-childrens-research-hospital-to-more-than-575-000--302710092.html

SOURCE Academy, Ltd. d/b/a Academy Sports + Outdoors

FAQ

What did Academy Sports + Outdoors (ASO) announce on March 11, 2026?

They announced a year-over-year donation exceeding $575,000 to St. Jude Children's Research Hospital. According to the company, the contribution came from holiday apparel sales and increases cumulative donations to more than $3.2 million since the partnership began in 2020.

How much did ASO donate to St. Jude in the 2025 holiday season reported March 11, 2026?

ASO donated more than $575,000 during the holiday partnership period. According to the company, proceeds came from sales of patient art-inspired t-shirts and lounge pants sold in stores and online, with a portion of proceeds benefiting St. Jude.

How was the ASO donation to St. Jude generated for the 2025 holidays?

The donation was generated through sales of holiday-inspired shirts and lounge pants featuring patient art-inspired designs. According to the company, a portion of proceeds from those exclusive apparel items sold in stores and at academy.com benefited St. Jude.

How long has the Academy Sports + Outdoors partnership with St. Jude lasted and what is the total given?

The partnership began in 2020 and has now lasted six years, with cumulative donations exceeding $3.2 million. According to the company, ongoing holiday apparel collaborations have driven the multi-year giving total through seasonal product sales.