Aterian Inc Stock Price, News & Analysis

Aterian (NASDAQ:ATER) has announced the launch of Squatty Potty Wipes, marking its strategic entry into the consumable products market. The flushable wipes are now available in the United States through Amazon.com and squattypotty.com, following their late August 2025 launch in the UK.

The product features 100% plant-based fibers and is priced starting at $9.99, available in 3- or 6-pack bundles with 18ct and 50ct options. The wipes are pH balanced, hypoallergenic, and formulated with aloe, chamomile, green tea, and cucumber extract. CEO Arturo Rodriguez highlighted that these wipes will generate higher contribution margins compared to their hard goods and electronic products, with plans to expand their consumables presence in 2025 under the Healing Solutions brand.

Aterian (NASDAQ:ATER) has announced the launch of multiple products from its brand portfolio on BestBuy.com effective August 19, 2025. The expansion includes products from five of Aterian's brands: hOmeLabs, Squatty Potty, PurSteam, Mueller Living, and Photo Paper Direct.

This strategic move is part of Aterian's omnichannel growth strategy, aiming to increase its e-commerce presence and reach new customer segments through one of the largest online retailers in the United States. The product range includes home appliances, bathroom accessories, steam cleaning solutions, kitchen appliances, and printing supplies.

Aterian (NASDAQ:ATER) reported Q2 2025 financial results, with net revenue of $19.5 million, down from $28.0 million in Q2 2024, and a net loss of $4.9 million. The company's gross margin decreased to 54.3% from 60.4% year-over-year.

The company implemented significant cost-reduction initiatives, expecting annual pre-tax savings of $5.5 million. For H2 2025, Aterian projects net revenue of $36-38 million and Adjusted EBITDA of $0 to $(1.0) million loss. Notable operational achievements include launching products in Walmart, expanding on Temu and Mercado Libre, and reducing Chinese manufacturing dependency for dehumidifiers from 100% to 65%.

The company plans to enter the consumables market with Squatty Potty flushable wipes in September 2025, marking a strategic shift toward higher-margin products.

Aterian (NASDAQ:ATER), a consumer products company, has scheduled its Q2 2025 earnings announcement for August 13, 2025, after market close. The company will host a conference call at 5:00 p.m. ET to discuss the results.

Investors can participate by dialing (800) 715-9871 (domestic) or (646) 307-1963 (international) with passcode 6644814. A live webcast will be available at ir.aterian.io, with an archived replay accessible in the investors section of Aterian's website.

Aterian (NASDAQ:ATER) has announced exclusive Prime Day deals across six of its leading e-commerce brands, offering discounts of up to 36% off from July 8th through July 11th, 2025. The sale encompasses products from hOmeLabs, Squatty Potty, PurSteam, Mueller Living, Healing Solutions, and Photo Paper Direct.

Key offerings include hOmeLabs' Wi-Fi-enabled dehumidifiers at 21% off (from $269.99 to $212.49), Squatty Potty's Simple Stool at 32% off (from $24.99 to $16.99), PurSteam's 1750W Steam Iron at 19% off (from $49.99 to $40.36), and Mueller Hand Blender at 32% off (from $34.99 to $23.73). Additional discounts apply to essential oils and printable fabric sheets.

Aterian (NASDAQ:ATER), a consumer products company, announced the expansion of its presence on Mercado Libre into Chile, Colombia, and Argentina during Q2 2025. Following its 2024 Mexico marketplace launch, Aterian is now offering select products from its PurSteam, Mueller, and Squatty Potty brands on Latin America's leading e-commerce platform.

The expansion focuses on home, kitchen, and wellness categories, advancing Aterian's strategic vision to scale its e-commerce presence beyond the U.S. market. CEO Arturo Rodriguez emphasized this move as an important step toward building a long-term brand ecosystem in Latin America, while maintaining a disciplined approach to value creation.

Aterian (NASDAQ: ATER) has announced the expansion of its digital presence by launching select products from its flagship brands on Temu, a global e-commerce marketplace. The launch, which occurred in Q2 2025, includes products from Squatty Potty, hOmeLabs, Healing Solutions, Mueller Living, and PurSteam brands. This strategic move aims to tap into Temu's rapidly growing U.S. customer base and diversify Aterian's distribution channels. The partnership with Temu, known for connecting consumers with global sellers and offering competitive prices through a discovery-driven shopping experience, aligns with Aterian's omnichannel growth strategy and commitment to meeting customers across various shopping platforms.

Aterian (NASDAQ: ATER) has announced the nationwide launch of two innovative home appliances at Walmart stores: the PurSteam Steam Station Max and the Mueller Living Cordless Portable Vacuum Sealer. The PurSteam Steam Station Max features rapid 1.5-minute preheat, continuous steam output, and a 50.7 oz water tank, along with ceramic soleplate and safety features. The Mueller Living Cordless Portable Vacuum Sealer can seal up to 60 bags per charge with a 3-hour charging time. This retail expansion represents Aterian's strategy to strengthen its omni-channel presence and enhance brand visibility through physical retail partnerships alongside digital platforms.

Aterian (NASDAQ: ATER) reported its Q1 2025 financial results, showing a net revenue decline to $15.4M from $20.2M in Q1 2024. The company's gross margin decreased to 61.4% from 65.1%, while net loss improved to $(3.9M) from $(5.2M). Aterian announced a cost optimization plan targeting $5-6M in annual savings, with $5M expected by end of 2025. The company is actively working to mitigate tariff impacts through several initiatives, including reducing China-manufactured goods to 30% by end-2025, implementing strategic price increases, and expanding into US-sourced consumables. Due to economic uncertainty, Aterian has withdrawn its 2025 guidance. The total cash balance declined to $14.3M from $18.0M at December 31, 2024.