Aterian Launches Products on BedBathandBeyond.Com

Rhea-AI Summary

Aterian (Nasdaq: ATER) announced that, effective October 2, 2025, select products from four of its home-essential and health brands are now available on bedbathandbeyond.com.

The launch includes offerings from hOmeLabs, Squatty Potty, PurSteam, and Mueller Living, spanning dehumidifiers, trash cans, patented toilet stools, steam cleaners, and small kitchen appliances. Management said the placement supports the company’s omni-channel sales strategy and expands digital shelf presence with a major retail name.

SUMMIT, N.J., Oct. 14, 2025 (GLOBE NEWSWIRE) -- Aterian, Inc. (Nasdaq: ATER), a consumer products company, today announced the launch of select products from four of its trusted home essential and health brands on bedbathandbeyond.com. Effective October 2, 2025, offerings from hOmeLabs, Squatty Potty, PurSteam, and Mueller Living are available online from one of retail’s most iconic names.

“The team at Bed Bath & Beyond has done a remarkable job re-invigorating this storied retail brand and we are excited to introduce their customers to our family of products designed to improve their everyday lives,” said Arturo Rodriguez, Chief Executive Officer of Aterian. “Securing this new digital shelf presence reflects our continuing focus on elevating our brands and driving our omni-channel sales strategy.”

Products now available at bedbathandbeyond.com include:

• hOmeLabs: makes everyday living healthier and more efficient with appliances that blend high performance with sleek, modern design, including dehumidifiers and trash cans.
• Squatty Potty: revolutionizes bathroom ergonomics with its patented toilet stools designed to promote a natural “squat” posture for faster, more complete elimination and improved digestive health.
• PurSteam: delivers powerful, reliable home-care solutions that simplify chores while safeguarding fabrics and surfaces, including steam irons, steam mops and handheld steamers.
• Mueller Living: produces small kitchen appliances that pair elegant design with robust functionality, including coffee grinders, mandoline slicers, onion choppers, and french press coffee makers.

About Bed Bath & Beyond
Bed Bath & Beyond, Inc. (NYSE:BBBY), based in Murray, Utah, is an ecommerce-focused retailer with an affinity model that owns or has ownership interests in various retail brands, offering a comprehensive array of products and services that enable its customers to enhance everyday life through quality, style, and value. The Company currently owns Bed Bath & Beyond, Overstock, buybuy BABY, and now Kirkland’s Home, as well as other related brands and websites and a blockchain asset portfolio inclusive of tZERO, GrainChain, and other assets. The Company regularly posts information and updates on its Newsroom and Investor Relations pages on its website, bedbathandbeyond.com.

About Aterian, Inc.
Aterian, Inc. (Nasdaq: ATER) is a consumer products company that builds and acquires leading e-commerce brands across multiple categories, including home and kitchen appliances, health and wellness, and air quality devices. The Company sells across the world’s largest online marketplaces, including Amazon, Walmart, and Target as well as its own direct-to-consumer websites. Aterian’s brands include Mueller Living, PurSteam, hOmeLabs, Squatty Potty, Healing Solutions, and Photo Paper Direct. To learn more, visit www.aterian.io.

Forward Looking Statements
All statements other than statements of historical facts included in this press release that address activities, events or developments that we expect, believe or anticipate will or may occur in the future are forward-looking statements. These forward-looking statements are based on management’s current expectations and beliefs and are subject to a number of risks and uncertainties and other factors, all of which are difficult to predict and many of which are beyond our control and could cause actual results to differ materially and adversely from those described in the forward-looking statements. These risks include, but are not limited to, those related to our ability to successfully execute our growth strategies, to continue as a going concern, the effect of tariffs and other costs on our results, our ability to continue to operate following our reduction in workforce, our ability to meet financial covenants with our lenders, our ability to maintain and to grow market share in existing and new product categories; our ability to continue to profitably sell the SKUs we operate; our ability to maintain Amazon’s Prime badge on our seller accounts or reinstate the Prime badge in the event of any removal of such badge by Amazon; our ability to create operating leverage and efficiency when integrating companies that we acquire, including through the use of our team’s expertise, the economies of scale of our supply chain and automation driven by our platform; those related to our ability to grow internationally and through the launch of products under our brands and the acquisition of additional brands; those related to consumer demand, our cash flows, financial condition, forecasting and revenue growth rate; our supply chain including sourcing, manufacturing, warehousing and fulfillment; our ability to manage expenses, working capital and capital expenditures efficiently; our business model and our technology platform; our ability to disrupt the consumer products industry; our ability to generate profitability and stockholder value; international tariffs and trade measures; inventory management, product liability claims, recalls or other safety and regulatory concerns; reliance on third party online marketplaces; seasonal and quarterly variations in our revenue; acquisitions of other companies and technologies and our ability to integrate such companies and technologies with our business; our ability to continue to access debt and equity capital (including on terms advantageous to the Company) and the extent of our leverage; and other factors discussed in the “Risk Factors” section of our most recent periodic reports filed with the Securities and Exchange Commission (“SEC”), all of which you may obtain for free on the SEC’s website at www.sec.gov.

Although we believe that the expectations reflected in our forward-looking statements are reasonable, we do not know whether our expectations will prove correct. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, even if subsequently made available by us on our website or otherwise. We do not undertake any obligation to update, amend or clarify these forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws.

Investor Contact:

The Equity Group
Devin Sullivan, Managing Director
dsullivan@theequitygroup.com

Conor Rodriguez, Associate
crodriguez@theequitygroup.com

FAQ

What products did Aterian (ATER) launch on BedBathandBeyond.com on October 2, 2025?

Aterian listed select items from hOmeLabs, Squatty Potty, PurSteam, and Mueller Living, including dehumidifiers, toilet stools, steam cleaners, and small kitchen appliances.

How does the Bed Bath & Beyond listing affect Aterian's (ATER) sales strategy?

The company said the listing supports its omni-channel sales strategy by adding a prominent digital shelf presence on bedbathandbeyond.com.

When did Aterian (ATER) make its products available on BedBathandBeyond.com?

Products from the four brands became available online on October 2, 2025.

Which Aterian brands are featured on BedBathandBeyond.com under ATER?

The featured brands are hOmeLabs, Squatty Potty, PurSteam, and Mueller Living.

Where can customers buy Aterian's (ATER) new listings on Bed Bath & Beyond?

Customers can purchase the products directly via bedbathandbeyond.com.

Does the Aterian (ATER) announcement include sales figures or financial guidance related to the Bed Bath & Beyond launch?

No; the announcement describes product availability and channel expansion but does not provide sales figures or financial guidance.