AXIL Brands to Introduce GSX 3.0 and XCOR Pro Hearing Protection Products Nationwide at Sportsman’s Warehouse
Rhea-AI Summary
AXIL Brands (NYSE American: AXIL) will introduce the GSX 3.0 and XCOR Pro hearing protection products at Sportsman’s Warehouse, with availability at about 70 retail locations and on Sportsmans.com beginning April 2026. The GSX 3.0 offers up to 26 dB SNR and up to 15 hours battery life; the XCOR Pro offers 29 dB SNR, up to 6X amplification and Bluetooth streaming. This retail expansion aims to increase accessibility to hunters, shooters, and outdoor customers nationwide.
Positive
- Retail expansion to about 70 Sportsman's Warehouse locations beginning April 2026
- Online availability via Sportsmans.com increases e-commerce reach
- GSX 3.0 specification: up to 26 dB SNR and up to 15 hours battery life
- XCOR Pro specification: 29 dB SNR, up to 6X amplification and Bluetooth connectivity
Negative
- Initial footprint limited to ~70 stores at launch, potentially constraining near-term retail reach
Key Figures
Market Reality Check
Peers on Argus
AXIL was modestly higher ahead of the news, while key peers showed mixed moves: KOSS was up, FEBO slightly positive, and UEIC, WLDS, RIME were down. With peers not moving in a consistent direction, AXIL’s setup appears more company-specific than sector-driven.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Mar 17 | Product launch | Positive | -1.1% | Launch of Monster Jam Series X20i and X30i licensed earplugs. |
| Mar 12 | Product launch | Positive | +6.2% | Unveiling of AXIL CRX hearing protection with modular connectivity. |
| Mar 04 | Conference participation | Neutral | -1.6% | Announcement of meetings at the 38th Annual ROTH Conference. |
| Jan 08 | Earnings & retail | Positive | +15.6% | Profitable quarter with $8.1M net sales and new Walmart distribution. |
| Dec 18 | Product launch | Positive | -1.2% | Unveiling of MX II earmuffs with SonicShieldX technology and preorders. |
Product and distribution news has produced mixed reactions: some launches and earnings drew strong gains, while other product debuts saw mild selloffs.
Over the past several months, AXIL has focused on product innovation and broader retail reach. It launched Monster Jam® X20i/X30i earplugs on Mar 18, 2026, introduced the AXIL CRX with up to 6X enhancement, and announced participation in the 38th Annual ROTH Conference. On Jan 8, 2026, it reported quarterly net sales of $8.1M and national Walmart distribution for the X30i LT. The new Sportsman’s Warehouse rollout continues this theme of expanding branded hearing protection across major retail channels.
Market Pulse Summary
This announcement extends AXIL’s distribution by placing GSX 3.0 and XCOR Pro across roughly 70 Sportsman’s Warehouse locations and online, complementing earlier national and international retail wins. It continues a pattern of pairing new products with broader channel access. Investors may watch how this partnership contributes to future net sales, margin performance, and follow-on retail agreements compared with prior milestones such as the X30i LT Walmart rollout and recent CRX launch.
Key Terms
bluetooth technical
AI-generated analysis. Not financial advice.
Axil Products Expected to be Available at 70 Retail Locations and on e-Commerce Platform Beginning April 2026
LOS ANGELES, March 30, 2026 (GLOBE NEWSWIRE) -- AXIL Brands, Inc. (NYSE American: AXIL), a leader in innovative hearing protection and enhancement technology, today announced that it will introduce two of its flagship electronic hearing protection products, the GSX 3.0 and XCOR Pro to Sportsman’s Warehouse stores nationwide. The rollout to Sportsman’s Warehouse stores is expected to begin in the coming weeks, with both products available in-store and online at Sportsmans.com.
This strategic retail expansion will make AXIL’s advanced tactical earbuds available to hunters, shooters, and outdoor enthusiasts across Sportsman’s Warehouse’s extensive network of locations, significantly increasing accessibility for customers who demand high-performance hearing solutions in the field and at the range.
“Sportsman’s Warehouse is a premier destination for outdoor and shooting sports enthusiasts, making it an ideal partner to bring our latest hearing protection innovations to more customers nationwide,” said Tyler Smith, Head of Global Sales at AXIL. “We are thrilled to introduce the GSX 3.0 and XCOR Pro in Sportsman’s Warehouse, giving hunters and shooters across the country easy access to industry-leading protection and performance they can trust in the most demanding environments.”
The GSX 3.0 represents the latest evolution in AXIL’s GS Extreme series, delivering up to 26 dB SNR of hearing protection, enhanced voice clarity, dramatically improved battery life (up to 15 hours), and Smart Sound Balance technology that automatically adjusts to the environment while compressing harmful impact noises.
The XCOR Pro is AXIL’s premium true wireless Bluetooth earbuds featuring HearPRO technology, offering superior 29 dB SNR noise reduction, situational awareness, up to 6X hearing amplification, and seamless Bluetooth connectivity for calls and audio streaming, all in a comfortable, all-day design built for serious shooting and hunting use.
For more information about the GSX 3.0, XCOR Pro, and AXIL’s full line of hearing protection products, visit goaxil.com.
About AXIL Brands, Inc.
AXIL Brands, Inc. (NYSE American: AXIL) is a global consumer products company specializing in premium hearing enhancement and protection solutions under the AXIL brand. From advanced electronic earbuds and earmuffs to passive earplugs, AXIL delivers innovative products designed for shooting sports, hunting, motorsports, work, and daily loud environments. The company is committed to preserving hearing health while enhancing the listening experience. For more information, visit goaxil.com.
Forward-Looking Statements
This press release contains a number of forward-looking statements within the meaning of the federal securities laws. The use of words such as “anticipate,” “believe,” “expect,” “continue,” “will,” “may,” “prepare,” “should,” and “focus,” among others, generally identify forward-looking statements. These forward-looking statements are based on currently available information, and management’s beliefs, projections, and current expectations, and are subject to a number of significant risks and uncertainties, many of which are beyond management’s control and may cause the Company’s results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. Factors that could cause actual results to differ materially from those in the forward-looking statements include, among other things: (i) the Company’s ability to grow its net sales and operations, including developing new and improved products, diversifying and expanding its distribution and retail channels, and expanding internationally, and perform in accordance with any guidance; (ii) the Company’s ability to generate sufficient revenue to support the Company’s operations and to raise additional funds or obtain other forms of financing as needed on acceptable terms, or at all; (iii) potential difficulties or delays the Company may experience in implementing its cost savings and efficiency initiatives; (iv) the Company’s ability to compete effectively with other hair and skincare companies and hearing enhancement and protection companies; (v) the concentration of the Company’s customers, potentially increasing the negative impact to the Company by changing purchasing or selling patterns; (vi) changes in laws or regulations in the United States and/or in other major markets, such as China, in which the Company operates, including, without limitation, with respect to taxes, tariffs, trade policies or product safety, which may increase the Company’s product costs and other costs of doing business, and reduce the Company’s earnings; (vii) the Company’s ability to engage in acquisitions, investments, partnerships, strategic alliances or dispositions when desired; (viii) the Company’s ability to successfully accelerate its supply chain transition strategy and achieve the intended benefits; and (ix) the impact of unstable market and general economic conditions on the Company’s business, financial condition and stock price, including inflationary cost pressures, the possibility of an economic recession and other macroeconomic factors, geopolitical events, and uncertainty, increased tariffs and other trade restrictions and barriers, unemployment rates, decreased discretionary consumer spending, supply chain disruptions and constraints, labor shortages, ongoing economic disruption, including the effects of the U.S. federal government shutdown, the Ukraine-Russia conflict and conflict in the Middle East, and other downturns in the business cycle or the economy. There can be no assurance as to any of these matters, and potential investors are urged to consider these factors carefully in evaluating the forward-looking statements. Other important factors that may cause actual results to differ materially from those expressed in the forward-looking statements are discussed in the Company’s filings with the U.S. Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. Except as required by law, the Company does not assume any obligation to update or revise these forward-looking statements for any reason, even if new information becomes available in the future.
Media Contact: press@goaxil.com
FAQ
When will AXIL (AXIL) products be available at Sportsman’s Warehouse stores and online?
What hearing protection performance does the AXIL GSX 3.0 offer for hunters and shooters?
How does the AXIL XCOR Pro differ from GSX 3.0 in features and connectivity?
Will AXIL products be sold on Sportsmans.com, and what does that mean for online customers?
How many Sportsman’s Warehouse locations will carry AXIL products at launch?
What customer use-cases do AXIL say the GSX 3.0 and XCOR Pro target at Sportsman’s Warehouse?
