Major Food Group and American Express to host CARBONE BEACH during FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX Weekend
Rhea-AI Summary
American Express (NYSE: AXP) and Major Food Group will host the fifth annual Amex x CARBONE BEACH during the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX weekend, Friday–Sunday, May 1–3, 2026. Tickets first available to Platinum Card Members March 3, then all Card Members March 4; all tickets require purchase with an American Express Card.
The three-night oceanfront supper club features a multi-course menu by Chef Mario Carbone, cocktails, surprise performances, and Resy ticketing with 8–14 seat personal table options.
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Key Figures
Market Reality Check
Peers on Argus
While AXP was down 0.48% pre‑news, key peers like MA, V, COF, PYPL, and SYF showed positive moves (e.g., PYPL +3.69%, COF +2.56%), pointing to stock-specific softness rather than a sector-wide decline.
Previous Crypto Reports
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Aug 20 | Sports partnerships | Positive | +0.8% | New multi-year partnerships with Hard Rock Stadium, F1 Miami GP, and Miami Dolphins. |
Limited crypto-tag history: the prior F1/crypto partnership headline saw a modest positive move that aligned with the upbeat experiential partnership theme.
Over the past six months, American Express has mixed traditional financial updates with brand and partnership expansion. A prior Aug 20, 2025 crypto-tag event announced multi-year partnerships with Hard Rock Stadium, the Formula 1® Crypto.com Miami Grand Prix, and the Miami Dolphins, yielding a 0.75% positive reaction. Today’s CARBONE BEACH announcement builds directly on that portfolio, emphasizing premium fan experiences tied to the 2026 Miami Grand Prix rather than core financial metrics.
Historical Comparison
Past crypto-tag news for AXP, including F1 Miami Grand Prix partnerships, saw an average move of 0.75%. This CARBONE BEACH update extends that experiential, F1-linked strategy rather than changing fundamentals.
This news follows prior F1 Crypto.com Miami Grand Prix partnerships by adding a premium CARBONE BEACH dining experience, deepening AXP’s experiential offering around the 2026 race weekend.
Market Pulse Summary
This announcement extends American Express’ experiential strategy around the 2026 FORMULA 1 Crypto.com Miami Grand Prix, adding a fifth year of Amex x CARBONE BEACH as a three-night "Supper Club on the Sand" from May 1–3, 2026. It reinforces the brand’s focus on premium access for Card Members, with staged ticket availability and partnerships with Major Food Group and Resy. Investors may track how such initiatives complement prior F1 agreements and support engagement among higher-spend customers over time.
AI-generated analysis. Not financial advice.
The iconic supper club on the sand returns for its fifth year as Miami Race Week's most anticipated dining and entertainment experience
Over the past five years, Amex x CARBONE BEACH has become a highly sought after dining experience during the Miami Grand Prix™ weekend, where world-class dining, show-stopping entertainment, and the city's vibrant nightlife collide. Each evening begins with an elegant oceanfront cocktail hour¹, setting the stage for a meticulously curated multi-course dinner by Chef Mario Carbone featuring CARBONE's signature specialties. As the night unfolds, surprise performances and unforgettable moments continue the tradition that has defined CARBONE BEACH since its debut.
Tickets will be available to American Express Platinum Card® Members March 3rd, and the event will be open to all Card Members March 4th, while supplies last. All tickets must be purchased with an American Express® Card.² Individual tickets will be available, via Resy, and a minimum of 8 tickets is required for a personal table and you can book up to 14 tickets on Resy. Anyone interested in purchasing more tickets must visit CarboneBeach.com for more information. Terms apply.
"Reaching this milestone anniversary affirms what we've believed from the beginning: CARBONE BEACH is a defining
"As we begin our first year as the Official Payments Partner of FORMULA 1 CRYPTO.COM
With locations in
ABOUT MAJOR FOOD GROUP:
Major Food Group (MFG) — named one of GQ's "20 Most Creative Companies in the World" — is a globally celebrated hospitality company that has redefined luxury for the modern era. Founded in 2011 by Mario Carbone, Jeff Zalaznick, and Rich Torrisi, MFG has built a dynamic empire of over fifty restaurants, private clubs, bars, and hotels across fifteen cities worldwide — and growing. The group is behind some of the most iconic brands in dining and hospitality, including CARBONE, CARBONE VINO, The Grill, Dirty French, ZZ's Club, Chateau ZZ's, Sadelle's, Contessa, Parm, and Torrisi.
While each concept is distinct, together they exemplify an unmistakably Major blend of storytelling, elegance, and bold creativity — a signature approach that continues to shape the global hospitality landscape.
For more information, please visit www.majorfood.com.
Instagram: @majorfoodgroup
TikTok: @majorfoodgroup
ABOUT AMERICAN EXPRESS:
American Express (NYSE: AXP) is a global payments and premium lifestyle brand powered by technology. Our colleagues around the world back our customers with differentiated products, services, and experiences that enrich lives and build business success.
Founded in 1850 and headquartered in
For more information about American Express, visit americanexpress.com, americanexpress.com/en-us/newsroom/, and ir.americanexpress.com.
ABOUT RESY
Resy is a digital dining platform that powers restaurants around the world and provides reservation booking for passionate diners. With the powerful backing of American Express, Resy has created best-in-class software that elevates dining experiences and connects restaurants to a vast network of highly engaged diners. Resy is a destination for restaurant discovery, exclusive access, original content, and chef-driven culinary events. The amazing world of restaurants is just a few taps away in the Resy app and at Resy.com
1Must be 21 years of age or older to consume alcoholic beverages. Please drink responsibly.
2All publicly available tickets must be purchased with an American Express Card.
Press Contacts:
CARBONE BEACH | julie@alchemy-agency.com
American Express | emily.balogh@aexp.com
Major Food Group | Lauren@majorfood.com
View original content:https://www.prnewswire.com/news-releases/major-food-group-and-american-express-to-host-carbone-beach-during-formula-1-cryptocom-miami-grand-prix-weekend-302703066.html
SOURCE Major Food Group