A2Z Cust2Mate Secures Additional Retail Media Milestone with Lego Adds Commission-Based Revenue Stream
A2Z Cust2Mate Solutions Corp. (NASDAQ:AZ) has secured a significant retail media partnership with Lego in Israel, expanding its smart cart advertising network. The multi-year agreement will feature Lego products across 5,000 smart carts at Yochananof supermarket chain, implementing both CPM-based advertising and a unique commission-based revenue stream for completed transactions.
This marks Cust2Mate's third retail media partnership in three weeks, following deals with Toys "R" Us Israel and The Red Pirate. The smart carts will display interactive campaigns with QR codes and shoppable links, directing customers to Lego's digital platforms. The system leverages first-party data analytics from smart carts, providing valuable insights as third-party cookies phase out.
A2Z Cust2Mate Solutions Corp. (NASDAQ:AZ) ha assicurato una significativa partnership nel retail media con Lego in Israele, espandendo la sua rete di pubblicità sui carrelli intelligenti. L'accordo pluriennale prevede prodotti Lego su 5.000 carrelli intelligenti presso la catena di supermercati Yochananof, implementando sia la pubblicità basata su CPM sia una nuova fonte di ricavi basata sulle commissioni per le transazioni concluse.
Questo segna la terza partnership nel retail media in tre settimane di Cust2Mate, dopo accordi con Toys "R" Us Israel e The Red Pirate. I carrelli intelligenti esibiranno campagne interattive con codici QR e link acquistabili, indirizzando i clienti verso le piattaforme digitali di Lego. Il sistema sfrutta analisi dei dati di prima parte provenienti dai carrelli intelligenti, fornendo preziose intuizioni man mano che i cookie di terze parti vengono eliminati.
A2Z Cust2Mate Solutions Corp. (NASDAQ:AZ) ha asegurado una asociación significativa de media minorista con Lego en Israel, expandiendo su red de publicidad en carros inteligentes. El acuerdo plurianual mostrará productos de Lego en 5,000 carros inteligentes de la cadena de supermercados Yochananof, implementando tanto publicidad basada en CPM como una nueva fuente de ingresos basada en comisiones por transacciones completadas.
Esto marca la tercera asociación de retail media en tres semanas para Cust2Mate, tras acuerdos con Toys "R" Us Israel y The Red Pirate. Los carritos inteligentes mostrarán campañas interactivas con códigos QR y enlaces para comprar, dirigiendo a los clientes a las plataformas digitales de Lego. El sistema aprovecha análisis de datos de primera mano de los carritos inteligentes, proporcionando valiosos insights a medida que desaparecen las cookies de terceros.
A2Z Cust2Mate Solutions Corp. (NASDAQ:AZ)가 이스라엘에서 Lego와의 중요한 소매 미디어 파트너십을 확보하여 스마트 카트 광고 네트워크를 확장했습니다. 다년 계약으로 5,000대의 스마트 카트가 야코나노프( Yochananof ) 슈퍼마켓 체인에 설치되며 CPM 기반 광고와 완료된 거래에 대한 수수료 기반 수익원이 모두 구현될 예정입니다.
이로써 Cust2Mate의 3주 만에 세 번째 소매 미디어 파트너십이 성사되었습니다. Toys "R" Us Israel 및 The Red Pirate와의 계약에 이어 스마트 카트에는 QR 코드와 쇼핑 가능한 링크가 포함된 인터랙티브 캠페인이 표시되어 고객을 Lego의 디지털 플랫폼으로 안내합니다. 이 시스템은 스마트 카트의 제1자 데이터 분석을 활용하여 제3자 쿠키가 단계적으로 제거되는 동안 귀중한 인사이트를 제공합니다.
A2Z Cust2Mate Solutions Corp. (NASDAQ:AZ) a sécurisé un partenariat important dans le retail media avec Lego en Israël, étendant son réseau de publicité sur les chariots intelligents. L’accord pluriannuel mettra en avant des produits Lego sur 5 000 chariots intelligents de la chaîne de supermarchés Yochananof, en mettant en œuvre à la fois une publicité basée sur le CPM et une source de revenus basée sur les commissions des transactions réalisées.
Ceci marque le troisième partenariat retail media en trois semaines pour Cust2Mate, après des accords avec Toys "R" Us Israel et The Red Pirate. Les chariots intelligents afficheront des campagnes interactives avec des codes QR et des liens achetable, dirigeant les clients vers les plateformes numériques de Lego. Le système exploite des analyses de données de première partie des chariots, fournissant des insights précieux à mesure que les cookies tiers disparaissent.
A2Z Cust2Mate Solutions Corp. (NASDAQ:AZ) hat eine bedeutende Partnerschaft im Einzelhandelsmedienbereich mit Lego in Israel gesichert und sein Netzwerk an Smart-Cart-Werbung erweitert. Die mehrjährige Vereinbarung wird Lego-Produkte auf 5.000 Smart Carts der Supermarktkette Yochananof präsentieren und sowohl CPM-basierte Werbung als auch eine einzigartige umsatzbeteiligungsbasierte Erlösquelle für abgeschlossene Transaktionen implementieren.
Dies markiert Cust2Mate's dritte Retail-Media-Partnerschaft in drei Wochen, nach Vereinbarungen mit Toys "R" Us Israel und The Red Pirate. Die Smart-Carts zeigen interaktive Kampagnen mit QR-Codes und shoppbaren Links, die Kunden zu Legos digitalen Plattformen führen. Das System nutzt First-Party-Datenanalysen der Smart-Carts und liefert wertvolle Einblicke, während Drittanbieter-Cookies schrittweise verschwinden.
A2Z Cust2Mate Solutions Corp. (NASDAQ:AZ) أتمت شراكة هامة في مجال وسائل الإعلام بالتجزئة مع ليجو في إسرائيل، موسعة شبكة الإعلان على العربات الذكية. ستتضمن الاتفاقية متعددة السنوات عرض منتجات ليجو عبر 5,000 عربة ذكية في سلسلة السوبرماركت يعوكانونوف، مع تطبيق كل من الإعلانات المعتمدة على CPM و مصدر دخل قائم على العمولة للمترات المنجزة.
هذه الخطوة تمثل الشراكة الثالثة في وسائل الإعلام بالتجزئة خلال ثلاثة أسابيع لـ Cust2Mate، عقب اتفاقيات مع Toys "R" Us Israel وThe Red Pirate. ستعرض العربات الذكية حملات تفاعلية تحتوي على رموز QR وروابط قابلة للتسوق، توجه العملاء إلى المنصات الرقمية لليجو. يعتمد النظام على تحليلات بيانات من الطرف الأول من العربات الذكية، مقدماً رؤى قيمة مع تلاشي ملفات تعريف الارتباط لأطراف ثالثة.
A2Z Cust2Mate Solutions Corp. (NASDAQ:AZ) 已在以色列与 Lego 签署了一项重要的零售媒体伙伴关系，扩大了其智能购物车广告网络。为期多年的协议将在 5,000 辆智能购物车 的 Yochananof 超市连锁店中投放乐高产品，实施 基于 CPM 的广告 和一个独特的 基于交易完成的佣金收入来源。
这标志着 Cust2Mate 在三周内的 第三个零售媒体伙伴关系，此前与 Toys "R" Us Israel 及 The Red Pirate 达成了协议。智能购物车将展示带有二维码和可购买链接的互动活动，引导客户进入乐高的数字平台。该系统利用智能购物车的一手数据分析，在第三方 Cookies 逐步淘汰时提供有价值的洞察。
- Secured multi-year partnership with major brand Lego, third deal in three weeks
- Dual revenue stream combining CPM advertising and sales commissions
- Large-scale deployment across 5,000 smart carts in major Israeli supermarket chain
- Contract includes guaranteed minimum payments
- Revenue impact and specific financial terms not disclosed
- Geographic limitation to Israeli market only
Insights
A2Z's new Lego partnership creates dual revenue streams through smart cart advertising with both CPM and transaction commissions.
A2Z Cust2Mate's latest retail media partnership with Lego represents a strategic expansion of their monetization capabilities. The deal establishes two distinct revenue streams - traditional CPM-based advertising plus commission on completed transactions - a model that significantly enhances long-term value compared to impression-only platforms.
This marks their third retail media deal in just three weeks, following partnerships with Toys "R" Us Israel and The Red Pirate, indicating accelerating market adoption. The implementation across 5,000 smart carts at Yochananof, a leading Israeli supermarket chain, creates substantial reach for both the retailer and Lego.
The multi-year structure provides revenue stability through guaranteed minimum payments, while the commission component introduces a performance-based element that aligns A2Z's incentives with actual sales outcomes. This hybrid approach reduces dependency on impressions alone, potentially creating more predictable and scalable income.
The timing is particularly strategic as the digital advertising landscape faces disruption with the phasing out of third-party cookies. A2Z's smart carts generate valuable first-party shopping data, positioning them advantageously in this evolving ecosystem. The QR code and shoppable link functionality creates a seamless bridge between physical retail and e-commerce, enabling Lego to drive traffic to their digital channels through an offline touchpoint.
This partnership demonstrates A2Z's ability to transform shopping carts from utilitarian tools into interactive marketing platforms that deliver measurable ROI for brands while enhancing the customer experience.
Smart Retail Technology Company Expands Customer Experience and Monetization with Retail Media across 5,000 Smart Carts
ONTARIO, CA / ACCESS Newswire / October 1, 2025 / A2Z Cust2Mate Solutions Corp. (NASDAQ:AZ), a global leader in smart retail technology, today announced an agreement to advertise Lego products in Israel, marking an additional milestone in the company's rapidly expanding retail media strategy. Unlike many retail media platforms that rely solely on ad impressions, this agreement also provides Cust2Mate with commissions on every completed transaction-unlocking a powerful dual revenue stream that maximizes long-term value.
This latest deal represents Cust2Mate's third retail media partnership in just three weeks, underscoring the surging interest from leading brands in leveraging Cust2Mate's next-generation smart carts to connect directly with shoppers.
This agreement brings the brand directly to customers during their grocery trips, turning ordinary shopping into interactive experiences. Each campaign, which will feature QR codes and shoppable links for Lego products, will run across up to 5,000 carts at Yochananof, Israel's top supermarket chain, driving purchases directly to the toy chain's websites and apps.
The multi-year partnership not only reinforces Cust2Mate's leadership in retail media monetization but also introduces significant new revenue opportunities. In addition to guaranteed minimum payments built into the contract, Cust2Mate will generate revenue from a cost-per-thousand impressions (CPM) model and receive commissions on every completed transaction - further amplifying the long-term value of this collaboration.
Data and analytics from smart carts deliver unparalleled in-store insights, creating valuable first-party data at a time when third-party cookies are disappearing. This agreement to advertise Lego products follows additional landmark partnerships with Toys "R" Us Israel and The Red Pirate, further cementing Cust2Mate's smart carts as indispensable hubs that combine shopper convenience with powerful retail media capabilities.
"This agreement allows us to continue to expand our smart cart marketplace that transcends traditional advertising, driving recurring revenue for ourselves and our partners" said Gadi Graus, CEO of A2Z Cust2Mate. "Smart cart retail media is rapidly emerging as one of the most powerful and fastest-growing channels in global digital advertising, and we are thrilled to have closed this deal to advertise Lego products and to continue revolutionizing our smart cart."
For more information on A2Z Cust2Mate Solutions Corp, please visit www.cust2mate.com/
About A2Z Cust2Mate Solutions Corp.
A2Z Cust2Mate Solutions Corp. (NASDAQ:AZ) creates innovative solutions for complex challenges that brings innovation, ease, excitement and value to retailers and shoppers. The company's flagship innovative smart cart solutions are transforming brick-and-mortar retail, bridging online and in-store shopping through interactive technology that guides and informs customers. Cust2Mate's AI-driven smart carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity. Its modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits. For more information on A2Z Cust2Mate Solutions Corp. and its subsidiary, Cust2Mate Ltd., please visit www.cust2mate.com.
Forward Looking Statements
Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "will," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the market for our products, the impact of geopolitical, economic, competitive and other factors affecting the Company and its operations, and other matters detailed in reports filed by the Company with the Securities and Exchange Commission.
Media Contact
Fusion PR for Cust2Mate
cust2mate@fusionpr.com
Corporate Contact Information:
John Gildea
VP corporate communication
John@a2zas.com
00353 86 8238177
SOURCE: A2Z Cust2Mate Solutions Corp.
View the original press release on ACCESS Newswire
