A2Z Cust2Mate Launches Retail Media Division

Rhea-AI Summary

A2Z Cust2Mate (NASDAQ: AZ) launched a dedicated Retail Media Division on January 14, 2026 to expand the company's retail advertising and monetization capabilities.

The move includes hiring industry veterans Grant Steadman, Chelsea Mohs, Kristina Kulp, and Gregory Appel and expanding development, data analytics, sales, business and product teams to scale retail media across physical stores via its Smart Cart platform.

The division aims to leverage first-party in-store data for personalized advertising and closed-loop measurement, positioning physical retail as a new revenue stream for the company and its retail partners.

News Market Reaction

+0.79%

1 alert

+0.79% News Effect

On the day this news was published, AZ gained 0.79%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Smart carts ordered: 2,000 smart carts Contract term: 60 months Minimum contract value: $15 million +5 more

8 metrics

Smart carts ordered 2,000 smart carts Toys "R" Us Israel and The Red Pirate purchase orders

Contract term 60 months Monthly fees over 60-month smart cart agreements

Minimum contract value $15 million Toy retail smart cart deployments, excluding retail media revenues

Share repurchase size $20 million Board-approved share repurchase program starting Jan 7, 2026

Public offering price $0.56 Prospectus supplement public offering price field

Underwriting discount $2,597,000.00 Underwriting discounts/commissions in 424B5 filing

Proceeds before expenses $42,403,000.00 Aggregate proceeds before expenses in 424B5 filing

Dilution per share $6.25 Dilution in as adjusted net tangible book value per share

Market Reality Check

Price: $7.35 Vol: Volume 337,348 vs 20-day ...

low vol

$7.35 Last Close

Volume Volume 337,348 vs 20-day average 564,231 (relative volume 0.6x) suggests muted pre-news activity. low

Technical Shares at 7.6, trading below 200-day MA of 8.12 and 38.51% under the 52-week high, but 52.08% above the 52-week low.

Peers on Argus

AZ was down 3.18% while peers showed mixed moves: TRAK -3.26%, EGHT -3.12%, LAW ...

AZ was down 3.18% while peers showed mixed moves: TRAK -3.26%, EGHT -3.12%, LAW -2.83%, BZAI +2.8%, MTLS +0.35%. No clear sector-wide direction, pointing toward stock-specific dynamics.

Historical Context

5 past events · Latest: Jan 12 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 12	Smart cart orders	Positive	+1.9%	Large toy-retail smart cart orders with multi-year recurring revenue model.
Jan 07	Share repurchase	Positive	+3.1%	Board-approved $20M buyback funded with existing cash and equivalents.
Jan 05	Retail partnership	Positive	+13.5%	Migros rollout of next-gen smart carts targeting chain-wide transformation.
Jan 02	Leadership change	Positive	+4.9%	Chairman step-down with CEO named interim and search for new chair.
Dec 31	Investor outreach	Positive	+1.2%	Planned presentations at ICR and NRF 2026 featuring Smart Cart platform.

Pattern Detected

Recent company news has been predominantly strategic or shareholder-friendly, with all tracked events followed by positive 24-hour price reactions.

Recent Company History

Over the last few weeks, A2Z Cust2Mate reported multiple growth and capital-allocation steps. On Dec 31, 2025, it highlighted investor outreach and product showcasing at major events. A chairman transition on Dec 31, 2025 was paired with a search for an experienced new chair. Early January 2026 brought a Migros smart cart rollout and a toy-retail deployment worth at least $15 million, plus a $20 million buyback. Today’s launch of a Retail Media Division extends this strategy toward higher-margin monetization of its Smart Cart footprint.

Market Pulse Summary

This announcement expands A2Z Cust2Mate’s strategy from smart cart deployments into dedicated retail...

Analysis

This announcement expands A2Z Cust2Mate’s strategy from smart cart deployments into dedicated retail media monetization, aiming to leverage in-store first-party data for targeted advertising. It follows recent growth contracts worth at least $15 million and a $20 million buyback, indicating both expansion and capital return. Investors may monitor execution of the Retail Media Division, uptake from retailers and advertisers, and how these initiatives interact with the company’s prior financing and dilution profile.

Key Terms

retail media, first-party data, closed-loop measurement, retail media networks, +1 more

5 terms

retail media technical

"announced the launch of a dedicated Retail Media Division"

Retail media is the practice of retailers selling advertising space and promotional placements on their websites, apps, in-store screens and checkout areas, using their customer shopping data to target ads. It matters to investors because it creates a high-margin, recurring revenue stream for retailers—like a grocery store renting its endcap for featured products—and can boost profit and valuation by turning customer traffic into advertising sales.

first-party data technical

"demand for first-party data, closed-loop measurement, and direct attribution"

First-party data is information a company collects directly from its own customers and users through interactions like purchases, website visits, app usage, subscriptions, or surveys. For investors it matters because this data is exclusive, typically more accurate and cost-effective than third-party sources, and helps the company target customers, predict sales, improve products, and comply with privacy rules — like a store’s loyalty list versus a bought mailing list.

closed-loop measurement technical

"demand for first-party data, closed-loop measurement, and direct attribution"

A closed-loop measurement is a system that continuously reads a variable, like a blood sugar level or temperature, and automatically uses that information to adjust an action, creating a feedback loop much like a thermostat that senses room temperature and turns heating on or off. For investors, closed-loop capability matters because it can improve product performance, reduce the need for manual intervention, increase regulatory scrutiny and potential market value, and create competitive differentiation or recurring revenue opportunities.

retail media networks technical

"experience and expertise in retail media networks, working with leading organizations"

Retail media networks are the advertising platforms run by stores and online retailers that let brands display ads, sponsored products, and personalized offers to shoppers on the retailer’s website, apps, email and in-store screens. For investors, they matter because these networks turn a retailer’s customer traffic into a high-margin advertising business—like a mall owner leasing premium billboard space to brands—boosting revenue, improving customer data control and potentially raising profitability and valuation.

revenue-share model financial

"The agreement includes a revenue-share model: retailers retain part of in-cart media"

A revenue-share model is a business arrangement where two or more parties agree to split a portion of the money generated from sales or services instead of using fixed fees. Think of it like a landlord taking a percentage of a store’s daily takings rather than charging a fixed rent. For investors, this matters because it ties incomes and risks to actual performance, affecting predictability of cash flow, potential upside as sales grow, and how quickly a business can scale or weather downturns.

AI-generated analysis. Not financial advice.

TORONTO, Jan. 14, 2026 /PRNewswire/ - A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ), a global leader in smart retail technology, today announced the launch of a dedicated Retail Media Division, a significant step in the company's evolution into a multi platform retail technology and monetization business.

To support its accelerating retail media strategy, A2Z Cust2Mate is expanding its development, data analytics, sales, business and product teams. These expanded capabilities will drive retail media strategy, go-to-market execution, and the development of a robust partnership ecosystem. The company has engaged high caliber talent, including Grant Steadman, Chelsea Mohs, Kristina Kulp, and Gregory Appel, all of whom bring decades of experience and expertise in retail media networks, working with leading organizations such as Nielsen, dunnhumby, Kantar Group, Roundel, and Merkle, as well as major global retailers including Target, Kroger, and Tesco.

Retail media is one of the fastest growing segments in global advertising, fueled by brands' increasing demand for first-party data, closed-loop measurement, and direct attribution to sales. While much of the industry's focus has been on ecommerce, A2Z Cust2Mate is uniquely positioned to extend retail media into the physical store through its advanced Smart Cart platform. By leveraging first-party data across physical retail environments, the new division will enable retailers and brands to deliver highly personalized in-store advertising that influences shoppers at the moment of decision while enhancing the overall shopping experience.

"Retail media represents a massive and rapidly expanding opportunity, and we believe the physical store is its next major frontier," said Gadi Graus, CEO of A2Z Cust2Mate. "By launching a dedicated Retail Media Division and working with proven industry leaders, we are positioning Cust2Mate to capture this opportunity at scale while creating a powerful new revenue stream for both our company and our retail partners."

About A2Z Cust2Mate Solutions Corp.
A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) creates innovative solutions for complex challenges that bring innovation, ease, excitement and value to retailers and shoppers. The company's flagship innovative smart cart solutions are transforming brick-and-mortar retail, bridging online and in-store shopping through interactive technology that guides and informs customers. Cust2Mate's AI-driven smart carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity. Its modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits. For more information on A2Z Cust2Mate Solutions Corp. and its subsidiary, Cust2Mate Ltd., please visit www.cust2mate.com.

Forward Looking Statements

Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "will", "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with the market for our products, the impact of geopolitical, economic, competitive and other factors affecting the Company and its operations, and other matters detailed in reports filed by the Company with the Securities and Exchange Commission.

View original content:https://www.prnewswire.com/news-releases/a2z-cust2mate-launches-retail-media-division-302660165.html

SOURCE A2Z Cust2Mate Solutions Corp.

FAQ

What did A2Z Cust2Mate (AZ) announce on January 14, 2026 about retail media?

A2Z Cust2Mate announced the launch of a Retail Media Division to build in-store retail advertising capabilities and monetize first-party data.

How will A2Z Cust2Mate's new Retail Media Division use the Smart Cart platform?

The division will extend retail media into physical stores by leveraging the Smart Cart platform to deliver personalized in-store advertising at the point of decision.

Which executives did A2Z Cust2Mate hire for the Retail Media Division (AZ)?

The company engaged Grant Steadman, Chelsea Mohs, Kristina Kulp, and Gregory Appel, each with decades of retail media network experience.

What teams is A2Z Cust2Mate expanding to support its retail media strategy?

A2Z Cust2Mate is expanding development, data analytics, sales, business, and product teams to support go-to-market and partnership execution.

What is the expected business impact of A2Z Cust2Mate's Retail Media Division for shareholders of AZ?

The company positions the division as a potential new revenue stream by enabling brands and retailers to use first-party in-store data for targeted advertising and attribution.