A2Z Cust2Mate Deepens Migros Ticaret A.Ş. Relationship to Transform In-Store Shopping with Smart Carts
Rhea-AI Summary
A2Z Cust2Mate (NASDAQ: AZ) announced on Jan 5, 2026 that its next-generation smart cart platform will be available at select stores of Migros Ticaret A.Ş., Türkiye's leading supermarket chain operating approximately 3,800 stores. The modular, data-powered platform retrofits shopping carts into connected engagement hubs that blend online capabilities with in-store experiences.
The initial rollout targets select Migros stores in Q3 2026 with plans to scale to a chain-wide transformation. The deployment is positioned to enhance shopper engagement, increase basket size, strengthen loyalty, and improve operational efficiencies while enabling retail media opportunities.
Positive
- Migros partnership with a retailer operating ~3,800 stores
- Initial rollout targets Q3 2026 in select stores
- Next-generation modular platform upgrades prior Cust2Mate deployments
Negative
- Initial deployment limited to select stores (Q3 2026), not immediate chain-wide coverage
News Market Reaction 15 Alerts
On the day this news was published, AZ gained 13.47%, reflecting a significant positive market reaction. Argus tracked a peak move of +9.2% during that session. Our momentum scanner triggered 15 alerts that day, indicating notable trading interest and price volatility. This price movement added approximately $40M to the company's valuation, bringing the market cap to $334M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
AZ gained 4.92% while peers were mixed: BZAI rose 4.55% but TRAK, EGHT, MTLS, and LAW declined between about -2.68% and -6.53%, pointing to a stock-specific reaction rather than a broad sector move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 31 | Conference participation | Positive | +1.2% | ICR conference and NRF showcase to increase investor and customer visibility. |
| Dec 11 | Leadership expansion | Positive | -4.5% | New regional sales heads appointed to drive Americas and Europe growth. |
| Dec 10 | Investor meeting | Positive | -2.8% | Virtual investor event outlining strategy and >$110M commercialization pipeline. |
| Dec 03 | New deployment deal | Positive | +0.9% | Smart cart rollout agreement with Central American retailer targeting full chain. |
| Nov 25 | Large purchase order | Positive | +16.9% | Order for 3,000 smart carts from Super Sapir with recurring revenue model. |
Recent positive corporate updates have produced mixed reactions, with some strong gains but also notable selloffs on otherwise favorable news.
Over the past months, A2Z Cust2Mate has announced several commercial and investor-focused milestones. These include a $30 million order for 3,000 smart carts from Super Sapir in H1 2026, a Central America deployment agreement targeting chain-wide rollout, and a commercialization pipeline with purchase orders exceeding $110 million. Investor outreach stepped up via virtual meetings and conference appearances, including ICR and NRF 2026. Today’s Migros Ticaret expansion fits this pattern of gradually scaling global smart cart partnerships across multiple regions and large-format retailers.
Market Pulse Summary
The stock surged +13.5% in the session following this news. A strong positive reaction aligns with recent commercial momentum, including prior deals such as the $30 million Super Sapir contract and a pipeline exceeding $110 million. However, history shows some positive news led to divergences, with shares declining after leadership and investor updates. Investors would have weighed the scale and visibility of this retailer expansion against prior capital-raising activity and overall valuation to assess how sustainable any sharp upside move might be.
Key Terms
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AI-generated analysis. Not financial advice.
The advanced platform is modular and data-powered, retrofitting everyday shopping carts into connected engagement hubs that blend online capabilities with in-store experiences. The next-generation deployment is designed to further enhance shopper engagement, increase basket size, strengthen loyalty, and deliver greater operational efficiencies across Migros' store network.
The deal arrives amid growing demand for frictionless, personalized in-store journeys, with retailers investing in solutions that boost efficiencies, reduce shrinkage, and unlock retail media revenue. Initial rollout targets select Migros stores in Q3 2026, scaling to chain-wide transformation.
"Retail is no longer a choice between online and in-store; it's about creating one continuous, frictionless journey that meets shoppers where they are and how they want to buy," said Gadi Graus, CEO of A2Z Cust2Mate. "This adoption of our vision, reflects Migros Ticaret's ongoing trust in our platform as we scale retail transformation and realize the full potential of smart carts in connecting physical and digital retail to serve shoppers, retailers, and brands."
About A2Z Cust2Mate Solutions Corp.
A2Z Cust2Mate Solutions Corp. (NASDAQ:AZ) creates innovative solutions for complex challenges that brings innovation, ease, excitement and value to retailers and shoppers. The company's flagship innovative smart cart solutions are transforming brick-and-mortar retail, bridging online and in-store shopping through interactive technology that guides and informs customers. Cust2Mate's AI-driven smart carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity. Its modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits. For more information on A2Z Cust2Mate Solutions Corp. and its subsidiary, Cust2Mate Ltd., please visit www.cust2mate.com.
About Migros Ticaret A.Ş.
Migros, Türkiye's leading supermarket chain founded in 1954 as a joint venture between Istanbul Municipality and Swiss Migros , pioneered modern grocery supply with mobile sales trucks and evolved into a nationwide powerhouse operating approximately 3,800 stores across 81 provinces serving millions through diverse formats like Migros Jet, Macrocenter, and online channels while integrating advanced tech for enhanced customer experiences.
Forward Looking Statements
Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect", "will" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the market for our products, the impact of geopolitical, economic, competitive and other factors affecting the Company and its operations, and other matters detailed in reports filed by the Company with the SEC.
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SOURCE A2Z Cust2Mate Solutions Corp.