A2Z Cust2Mate Expands Leadership Team to Accelerate Global Growth

Rhea-AI Summary

A2Z Cust2Mate Solutions (NASDAQ:AZ) appointed Kirk Morrison as Head of Sales - Americas and Rodolphe d'Avezac as Head of Sales - Europe, both starting December 2025 to lead regional sales organizations and expand the company's global footprint.

Each executive brings >20 years' experience in POS, SaaS, AI-driven retail tech and proven revenue results with major retailers and partners. The hires target faster Smart Cart adoption, retail media monetization, and scaled commercial partnerships.

Both executives will represent Cust2Mate at NRF 2026, January 11-13 in New York, showcasing Smart Cart at Booth #4062.

Positive

• Appointed Head of Sales Americas and Head of Sales Europe (Dec 2025)
• Both hires bring >20 years of retail tech and go-to-market experience
• Track records securing major retailers (Ahold Delhaize, Carrefour, Edeka, Auchan)
• Company to showcase Smart Cart at NRF 2026 (Jan 11-13) Booth #4062

Negative

• None.

Key Figures

Experience – Kirk Morrison more than 20 years Experience across POS, AIDC, CPG, retail, SaaS, AI-driven tech

Experience – Rodolphe d'Avezac over two decades Experience in retail, SaaS and AI-powered technology markets in Europe

NRF 2026 dates January 11-13 Industry event in New York City where Cust2Mate will exhibit

NRF booth number Booth #4062 Location for showcasing latest Smart Cart technology

Market Reality Check

$5.93 Last Close

Volume Volume 659,417 is 1.36x the 20-day average of 485,638, indicating elevated trading interest ahead of this leadership update. normal

Technical Shares at $6.01 are trading below the 200-day MA of $8.18 and sit 51.38% under the 52-week high of $12.36.

Peers on Argus

AZ was down 2.75% while peers showed a mixed tape: EGHT up 2.37%, TRAK up 0.95%, MTLS up 0.17%, and BZAI and LAW down 1.22% and 0.57%, respectively. The lack of a uniform peer move points to stock-specific trading rather than a sector-wide shift.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 03	Deployment agreement	Positive	+0.9%	Smart cart deployment deal with a premium Central American grocery retailer.
Nov 25	Large PO win	Positive	+16.9%	Purchase order for 3,000 smart carts worth $30 million from Super Sapir.
Nov 13	Q3 earnings	Positive	+0.6%	Strong cash position and revenue expectations from Yochananof agreement.
Oct 09	AI division launch	Positive	-2.4%	Creation of AI and Business Insights Division to enhance smart cart platform.
Oct 01	Retail media deal	Positive	-5.6%	Multi-year Lego retail media partnership across 5,000 smart carts at Yochananof.

Pattern Detected

News has generally been commercial-growth focused, with three recent positive updates seeing modest to strong gains and two similarly positive items drawing negative reactions, indicating mixed follow-through on good headlines.

Recent Company History

Over the past few months, AZ has highlighted a series of growth and commercialization milestones. On Dec 3, 2025, it announced a smart cart deployment agreement with a Central American retailer operating over 50 stores, following a $30 million purchase order for 3,000 carts from Super Sapir on Nov 25, 2025. Earlier, Q3 2025 results underscored a strong balance sheet and progress with Yochananof, alongside an Oct 9 launch of an AI and Business Insights Division and a Lego retail media partnership on Oct 1. Today’s leadership hires fit this commercial scaling narrative.

Market Pulse Summary

This announcement adds experienced sales leaders for the Americas and Europe, reinforcing AZ’s strategy to scale its smart cart and retail media platform globally. It follows recent commercial wins, including a $30 million cart order and new deployment agreements, and comes while shares trade well below the $8.18 200-day MA and 51.38% under the 52-week high. Investors may watch for concrete sales traction, contract signings, and integration progress as key proof points.

Key Terms

point of sale technical

"With more than 20 years of experience in Point of Sale, Automatic..."

A point of sale is the place where a retail transaction occurs, such as a checkout counter in a store or an online shopping page. It is where goods or services are exchanged for payment, often involving a cash register or digital payment system. For investors, the point of sale indicates where sales happen, helping to measure a company's revenue and customer activity.

automatic identification and data capture technical

"experience in Point of Sale, Automatic Identification and Data Capture, Consumer..."

Automatic identification and data capture (AIDC) is the use of tools like barcodes, RFID tags, biometrics, or scanners to automatically collect and record information about products, people, or assets without manual entry. For investors, AIDC matters because it reduces errors, speeds operations, and lowers labor costs—similar to replacing hand-typed inventory lists with a smart scanner—leading to clearer tracking, higher efficiency, and often better profit margins and scalability for businesses.

saas technical

"retail, field sales, SaaS, and AI-driven technology solutions, Morrison brings..."

SaaS, or Software as a Service, is a way of delivering computer programs over the internet, allowing users to access and use them through a web browser without needing to install or maintain the software themselves. For investors, it highlights a business model where companies generate recurring revenue by providing ongoing access to their software, often leading to predictable income and growth potential.

ai-driven technology technical

"retail, field sales, SaaS, and AI-driven technology solutions, Morrison brings..."

Computer systems that use data to identify patterns, make predictions, or automate decisions without explicit step-by-step instructions. For investors, ai-driven technology matters because it can lower costs, speed up decisions, enable new products or services, and create competitive advantages—similar to a smart assistant that learns how to do repetitive tasks more efficiently and scales its work as demand grows.

retail media financial

"to enable and monetize retail media, data, and third-party services through..."

Retail media is the practice of retailers selling advertising space and promotional placements on their websites, apps, in-store screens and checkout areas, using their customer shopping data to target ads. It matters to investors because it creates a high-margin, recurring revenue stream for retailers—like a grocery store renting its endcap for featured products—and can boost profit and valuation by turning customer traffic into advertising sales.

AI-generated analysis. Not financial advice.

Morrison and d'Avezac to Spearhead Smart Cart Sales Across American and European Markets

TORONTO, ON / ACCESS Newswire / December 11, 2025 / A2Z Cust2Mate Solutions Corp. (NASDAQ:AZ), a global leader in smart retail technology, today announced the appointment of Kirk Morrison and Rodolphe d'Avezac to Head of Sales - Americas, and Head of Sales - Europe, respectively. The individuals, who started this month, are tasked with building and leading the regions' sales organizations to increase the Company's global footprint.

"We are thrilled to welcome d'Avezac and Morrison to Cust2Mate at such a pivotal moment in our company's growth," said Fraser Neil, CSO of A2Z Cust2Mate Solutions. "Their exceptional track record in building and scaling global sales organizations, combined with their deep retail expertise, makes them the perfect leaders to expand our global footprint."

With more than 20 years of experience in Point of Sale, Automatic Identification and Data Capture, Consumer Packaged Goods, retail, field sales, SaaS, and AI-driven technology solutions, Morrison brings a proven track record of driving international growth, building high-performing teams, and delivering consistent revenue results. His career includes senior leadership roles at Datalogic ADC, Ergonomic Solutions/SpacePole, InVue, and VusionGroup, where he repeatedly exceeded sales goals, secured key regional retailers, and built large-scale commercial strategies with integrators and resellers. This deep experience working with both retailers and CPGs uniquely positions Morrison to accelerate Cust2Mate's model of enabling and monetizing retail media, data, and third-party services through the Smart Cart platform, while scaling the company's presence across key markets and driving measurable success for both Cust2Mate and its retail partners.

"I am excited to join Cust2Mate and lead the charge in building a world-class global sales organization," said Kirk Morrison. "The retail industry is changing fast, and Cust2Mate's Smart Cart technology is uniquely positioned to deliver real value for both retailers and shoppers. I look forward to working with our new customers and partners to scale adoption and establish Cust2Mate as the global leader in smart retail innovation."

Rodolphe also brings over two decades of experience shaping growth strategies within retail, SaaS, and AI-powered technology markets. His background includes building and guiding high-performing go-to-market teams, introducing new commercial offerings, and consistently delivering strong revenue results across Europe. Throughout his career, including leadership roles at Scandit, CDK Global, and PTC, Rodolphe has demonstrated a talent for securing and growing partnerships with major retailers such as Ahold Delhaize, Carrefour, Edeka, and Auchan Retail. His deep familiarity with the European grocery sector, combined with broad general management and commercial expertise, positions him to meaningfully advance Cust2Mate's connected-store strategy.

"I'm honored to join Cust2Mate and lead our European expansion at such an exciting time," said Rodolphe d'Avezac. "Today, in-store and online grocery experiences are still too disconnected in terms of maturity. Cust2Mate's platform offers a unique opportunity to bring digital benefits directly into the hands of consumers during the in-store journey. Retailers and CPGs are eager to embrace this shift; to monetize data, boost retail media performance, and deliver high-value services at the most critical moment of the customer experience."

Both Kirk and Rodolphe will represent Cust2Mate at NRF 2026, taking place January 11-13 in New York City. During this event, Cust2Mate will showcase its latest Smart Cart technology at Booth #4062.

About A2Z Cust2Mate Solutions Corp.

A2Z Cust2Mate Solutions Corp. (NASDAQ:AZ) creates innovative solutions for complex challenges that brings innovation, ease, excitement and value to retailers and shoppers. The company's flagship innovative smart cart solutions are transforming brick-and-mortar retail, bridging online and in-store shopping through interactive technology that guides and informs customers. Cust2Mate's AI-driven smart carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity. Its modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits. For more information on A2Z Cust2Mate Solutions Corp. and its subsidiary, Cust2Mate Ltd., please visit www.cust2mate.com.

Forward Looking Statements

Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the market for our products, the impact of geopolitical, economic, competitive and other factors affecting the Company and its operations, and other matters detailed in reports filed by the Company with the SEC.

Media Contact:

Fusion PR for Cust2Mate
cust2mate@fusionpr.com

Corporate Contact Information:

John Gildea
VP corporate communication
John@a2zas.com
00353 86 8238177

SOURCE: A2Z Cust2Mate Solutions Corp.

View the original press release on ACCESS Newswire

FAQ

Who did A2Z Cust2Mate (AZ) appoint as Head of Sales - Americas and when did they start?

Kirk Morrison was named Head of Sales - Americas and started in December 2025.

Who is A2Z Cust2Mate's Head of Sales - Europe (AZ) and what is his background?

Rodolphe d'Avezac was appointed Head of Sales - Europe; he has over 20 years in retail, SaaS, and AI-powered tech and has worked with Scandit, CDK Global, and PTC.

How will the new sales leaders affect Cust2Mate's Smart Cart expansion (AZ)?

They are tasked with building regional sales organizations to expand the company's global footprint and scale Smart Cart adoption across key markets.

When and where will Cust2Mate (AZ) demonstrate Smart Cart technology after the hires?

Cust2Mate will showcase Smart Cart at NRF 2026 in New York City, January 11-13, at Booth #4062.

What retail partners are mentioned as references tied to Cust2Mate's new European sales lead (AZ)?

The release cites partnerships and experience with Ahold Delhaize, Carrefour, Edeka, and Auchan Retail.