A2Z Cust2Mate Signs In-Store Retail Media Agreement with HaStock, Expanding Ongoing Partnership
Rhea-AI Summary
A2Z Cust2Mate (NASDAQ: AZ) announced a new in-store retail media agreement with Israeli retail chain HaStock, expanding their existing partnership. AZ received all in-store retail media and advertising rights across HaStock stores, in addition to previously granted on-cart media rights. AZ plans to offer this expanded inventory to brands, advertisers, and HaStock suppliers, creating additional commercializable in-store media opportunities. The agreement has an initial term of 24 months and extends AZ’s retail media capabilities beyond its Smart Carts to multiple in-store touchpoints, supporting the company’s strategy to build and commercialize its retail media business within connected physical retail environments.
Positive
- 24-month retail media agreement securing all in-store media and advertising rights with HaStock
- Expanded media inventory beyond Smart Carts to additional in-store touchpoints
- Deepening partnership with HaStock, adding broader monetizable media opportunities
- Supports strategy to build and commercialize AZ’s retail media business
Negative
- None.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Agreement Marks Another Step in the Growth of A2Z Cust2Mate's Retail Media Business
Under the agreement, AZ received all in-store retail media and advertising rights across HaStock stores in addition to the on-cart retail media rights already granted to AZ. AZ will be able to offer these opportunities to brands and advertisers, including HaStock's existing suppliers, creating additional in-store media inventory that can be commercialized through AZ. The agreement has an initial term of 24 months.
The agreement represents another step in AZ's retail media evolution and is designed to help retailers and brands engage shoppers during the physical shopping journey, while creating measurable media opportunities at the point where purchasing decisions are made.
The agreement broadens the available media inventory beyond the Company's Smart Carts to additional touchpoints within the store. This creates a more comprehensive in-store media offering, complementing AZ's core Smart Cart-based retail media capabilities.
"Retail media is an important growth opportunity for AZ and a natural extension of the infrastructure and shopper engagement we are building inside physical stores," said Gadi Graus, CEO of AZ. "This agreement deepens our partnership with HaStock and gives us additional opportunities to connect brands with shoppers during the in-store journey. Most importantly, it is another concrete step in building and commercializing our retail media business alongside the continued expansion of our connected in-store commerce platform."
About HaStock
HaStock is a fast-growing Israeli home goods retail chain, offering a broad assortment of affordable, design-driven products for everyday living. With over 50 stores nationwide and continued expansion, HaStock combines value, variety, and a dynamic in-store experience for customers across
About A2Z Cust2Mate Solutions Corp.
A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) makes in-store retail smarter by connecting retailers, brands, and shoppers at the Smart Cart. Cust2Mate transforms everyday shopping carts into AI-powered, connected commerce platforms that elevate the in-store experience, turning each visit into a seamless, personalized, and rewarding journey. The Smart Cart platform helps retailers and brands grow revenue through targeted retail media and real-time shopper engagement at the moment purchase decisions are made. It delivers actionable, real-time data that provides full visibility into in-store shopper behavior and decision-making. With its modular, state-of-the-art technology, Cust2Mate enables retailers to increase revenue, optimize store operations, and mitigate loss across their chains at scale. For more information on A2Z Cust2Mate Solutions Corp. and its subsidiary, Cust2Mate Ltd., please visit: www.cust2mate.com.
Forward-Looking Statements
Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect," "will" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with the market for the Company's products, customer orders and deployment schedules, the impact of geopolitical, economic, competitive and other factors affecting the Company and its operations, and other matters detailed in reports filed by the Company with the SEC. The Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
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SOURCE A2Z Cust2Mate Solutions Corp.