A2Z Cust2Mate Signs Toys "R" Us and The Red Pirate in Landmark Retail Media Deals

Rhea-AI Summary

A2Z Cust2Mate Solutions Corp. (NASDAQ:AZ) has secured a landmark retail media advertising agreement with Toys "R" Us Israel and The Red Pirate. The multi-year deal, extending through December 2028 with a possible two-year extension, will utilize up to 5,000 smart carts at Yochananof supermarket chain.

The agreement guarantees minimum revenue of $1.2 million starting January 2026. The smart carts will display dynamic ads with QR codes and shoppable links, with Cust2Mate earning commissions on completed transactions through a CPM model. This partnership transforms Cust2Mate's smart cart technology from an operational innovation into a revenue-generating retail media network.

Positive

• None.

Negative

• Revenue generation doesn't begin until January 2026
• Success depends on consumer adoption and engagement with smart cart advertising

Insights

Lead Financial Analyst

<p class="tldr"><b>TL;DR: Multi-year retail media deals with guaranteed $1.2M revenue validate Cust2Mate's commercial media model and create recurring, measurable revenue streams.</b></p>A2Z Cust2Mate reports a multi-year advertising agreement with Toys "R" Us Israel and The Red Pirate to run campaigns on up to 5,000 smart carts in Yochananof stores through December 2028 with an optional two-year extension. The agreement uses a CPM model, includes QR/shoppable links that generate commissions on completed transactions, and guarantees a minimum of $1.2 million in revenue starting January 2026. Key, verifiable facts: the channel scale (up to 5,000 carts), contract term (through Dec 2028 plus optional extension), revenue guarantee ($1.2 million) and performance-based commission mechanics are explicitly stated. Immediate implications: guaranteed revenue provides a clear near-term cashflow floor and demonstrates traction for Cust2Mate's retail media product; performance-linked commissions create a recurring, variable revenue component tied to transaction flows. Limitations and unanswered items in the release: no disclosure of margins, implementation costs, advertiser CPM rates, expected impressions or conversion assumptions, and no breakdown of the guaranteed revenue recognition schedule. Short-term effect: the announcement raises revenue visibility for the 2026 onward period given the $1.2M minimum; medium-term effect: success depends on ad engagement, conversion rates and rollout execution across the stated cart fleet. Monitoring checklist: actual recognition of the $1.2M starting Jan 2026, reported CPMs and commission volumes, roll-out completion to 5,000 carts, and any future disclosures on margins or incremental operating costs. This analysis strictly restates and interprets facts presented in the press release without outside information or speculation.

ONTARIO, CA / ACCESS Newswire / September 22, 2025 / A2Z Cust2Mate Solutions Corp. (NASDAQ:AZ), a global leader in smart retail technology, today announced a new milestone in its retail media journey through a landmark advertising agreement with Toys "R" Us Israel and The Red Pirate, two leading toy retail chains.

For the first time, these household names will connect directly with shoppers through Cust2Mate's cutting-edge smart carts-turning everyday grocery trips into interactive retail media experiences. The campaigns will run across up to 5,000 smart carts currently rolling out in Yochananof (see A2Z announcement from September 3, 2025), Israel's premier supermarket chain, delivering dynamic image, animation, and video ads designed to spark shopper engagement.

The multi-year agreement, effective until December 2028 with an optional two-year extension, establishes Cust2Mate as a pioneering force in retail media monetization. In addition to payment based on a cost-per-thousand impressions (CPM) model, campaigns will feature QR codes and shoppable links driving purchases directly to the toy chains' websites and apps, with Cust2Mate earning commissions on every completed transaction.

Under the Agreement, Cust2Mate is guaranteed a minimum of $1.2 million in revenue starting January 2026 over the initial term, laying the foundation for recurring, performance-driven income streams.

"This is more than an advertising deal - it's a retail revolution," said Gadi Graus, CEO of A2Z Cust2Mate. "By transforming smart carts into media assets, we're unlocking a powerful new growth engine for retailers and brands. Toys "R" Us and The Red Pirate are visionaries in seeing the opportunity, and together we are reshaping how shoppers connect with products and how retailers monetize their in-store traffic. Cust2Mate is building a scalable ecosystem that merges retail, technology, and media into one seamless experience."

With this milestone, Cust2Mate cements its position as a multi-platform business: shopper engagement + high-value media channel, with data monetization to follow. Following its recent breakthrough partnership with Yochananof, today's announcement demonstrates how Cust2Mate's smart cart is rapidly evolving from operational innovation to a proven revenue-generating retail media network at scale.

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About A2Z Cust2Mate Solutions Corp.

A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) creates innovative solutions for complex challenges that brings innovation, ease, excitement and value to retailers and shoppers. The company's flagship innovative smart cart solutions are transforming brick-and-mortar retail, bridging online and in-store shopping through interactive technology that guides and informs customers. Cust2Mate's AI-driven smart carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity. Its modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits. For more information on A2Z Cust2Mate Solutions Corp. and its subsidiary, Cust2Mate Ltd., please visit www.cust2mate.com.

Forward Looking Statements

Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "will", "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the market for our products, the impact of geopolitical, economic, competitive and other factors affecting the Company and its operations, and other matters detailed in reports filed by the Company with the Securities and Exchange Commission.

Media Contact

Fusion PR for Cust2Mate
cust2mate@fusionpr.com

Corporate Contact Information:
John Gildea
VP corporate communication
John@a2zas.com
00353 86 8238177

Fusion PR for Cust2Mate
cust2mate@fusionpr.com

SOURCE: A2Z Cust2Mate Solutions Corp.

View the original press release on ACCESS Newswire

FAQ

What is the value of A2Z Cust2Mate's deal with Toys R Us Israel and The Red Pirate?

The deal guarantees minimum revenue of $1.2 million starting January 2026 over the initial term through December 2028.

How many smart carts will be used in A2Z Cust2Mate's advertising program?

The advertising program will run across up to 5,000 smart carts being deployed in Yochananof supermarket chain in Israel.

How does A2Z Cust2Mate (NASDAQ:AZ) generate revenue from this advertising agreement?

Cust2Mate generates revenue through a cost-per-thousand impressions (CPM) model and earns commissions on completed transactions through QR codes and shoppable links.

How long is the advertising agreement between A2Z Cust2Mate and the toy retailers?

The agreement runs through December 2028 with an option for a two-year extension.

What retailers have partnered with A2Z Cust2Mate for smart cart advertising?

Toys R Us Israel and The Red Pirate toy retail chains have partnered with Cust2Mate to advertise on smart carts deployed in Yochananof supermarket chain.