A2Z Cust2Mate Signs Toys "R" Us and The Red Pirate in Landmark Retail Media Deals
Rhea-AI Summary
A2Z Cust2Mate Solutions Corp. (NASDAQ:AZ) has secured a landmark retail media advertising agreement with Toys "R" Us Israel and The Red Pirate. The multi-year deal, extending through December 2028 with a possible two-year extension, will utilize up to 5,000 smart carts at Yochananof supermarket chain.
The agreement guarantees minimum revenue of $1.2 million starting January 2026. The smart carts will display dynamic ads with QR codes and shoppable links, with Cust2Mate earning commissions on completed transactions through a CPM model. This partnership transforms Cust2Mate's smart cart technology from an operational innovation into a revenue-generating retail media network.
Positive
- None.
Negative
- Revenue generation doesn't begin until January 2026
- Success depends on consumer adoption and engagement with smart cart advertising
News Market Reaction – AZ
In the Sep 22 session, AZ gained 1.73%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
AI-generated analysis. How Rhea-AI works. Not financial advice.
ONTARIO, CA / ACCESS Newswire / September 22, 2025 / A2Z Cust2Mate Solutions Corp. (NASDAQ:AZ), a global leader in smart retail technology, today announced a new milestone in its retail media journey through a landmark advertising agreement with Toys "R" Us Israel and The Red Pirate, two leading toy retail chains.
For the first time, these household names will connect directly with shoppers through Cust2Mate's cutting-edge smart carts-turning everyday grocery trips into interactive retail media experiences. The campaigns will run across up to 5,000 smart carts currently rolling out in Yochananof (see A2Z announcement from September 3, 2025), Israel's premier supermarket chain, delivering dynamic image, animation, and video ads designed to spark shopper engagement.
The multi-year agreement, effective until December 2028 with an optional two-year extension, establishes Cust2Mate as a pioneering force in retail media monetization. In addition to payment based on a cost-per-thousand impressions (CPM) model, campaigns will feature QR codes and shoppable links driving purchases directly to the toy chains' websites and apps, with Cust2Mate earning commissions on every completed transaction.
Under the Agreement, Cust2Mate is guaranteed a minimum of
"This is more than an advertising deal - it's a retail revolution," said Gadi Graus, CEO of A2Z Cust2Mate. "By transforming smart carts into media assets, we're unlocking a powerful new growth engine for retailers and brands. Toys "R" Us and The Red Pirate are visionaries in seeing the opportunity, and together we are reshaping how shoppers connect with products and how retailers monetize their in-store traffic. Cust2Mate is building a scalable ecosystem that merges retail, technology, and media into one seamless experience."
With this milestone, Cust2Mate cements its position as a multi-platform business: shopper engagement + high-value media channel, with data monetization to follow. Following its recent breakthrough partnership with Yochananof, today's announcement demonstrates how Cust2Mate's smart cart is rapidly evolving from operational innovation to a proven revenue-generating retail media network at scale.
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About A2Z Cust2Mate Solutions Corp.
A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) creates innovative solutions for complex challenges that brings innovation, ease, excitement and value to retailers and shoppers. The company's flagship innovative smart cart solutions are transforming brick-and-mortar retail, bridging online and in-store shopping through interactive technology that guides and informs customers. Cust2Mate's AI-driven smart carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity. Its modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits. For more information on A2Z Cust2Mate Solutions Corp. and its subsidiary, Cust2Mate Ltd., please visit www.cust2mate.com.
Forward Looking Statements
Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "will", "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the market for our products, the impact of geopolitical, economic, competitive and other factors affecting the Company and its operations, and other matters detailed in reports filed by the Company with the Securities and Exchange Commission.
Media Contact
Fusion PR for Cust2Mate
cust2mate@fusionpr.com
Corporate Contact Information:
John Gildea
VP corporate communication
John@a2zas.com
00353 86 8238177
Fusion PR for Cust2Mate
cust2mate@fusionpr.com
SOURCE: A2Z Cust2Mate Solutions Corp.
View the original press release on ACCESS Newswire