A2Z Cust2Mate Strengthens Retail Media Position as Advertisers Tap Smart Carts for In-Store Reach
Rhea-AI Summary
A2Z Cust2Mate (NASDAQ: AZ) announced new retail media agreements with Under Armor, Santa Barbara Polo Club, Slazenger, Rollox and SwissBrand to run ads on its smart cart platform in supermarkets deployed in Israel.
The company says it began generating retail media revenue in Q1 2026, has commercial rights to monetize smart cart media assets, and recently hired a retail media sales executive to scale inventory and advertiser relationships.
Positive
- Five brand agreements signed to advertise on smart cart platform
- Monetization began with retail media revenue in Q1 2026
- Commercial rights secured to monetize smart cart media assets with retail partners
- Sales hire added to scale retail media inventory and advertiser reach
Negative
- Geo concentration: retail media deployments and advertisers cited are limited to Israel
- No disclosed revenue figures for retail media or expected contribution to total revenue
News Market Reaction – AZ
In the May 5 session, AZ gained 1.57%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Apr 30 | Smart cart deployment | Positive | -1.9% | Five-year HaStock deal for 2,000 smart carts and >$21M revenue. |
| Apr 15 | Business update | Positive | +8.3% | Record smart cart orders >$175M and deployments over 17,000 carts. |
| Apr 07 | Nasdaq compliance | Positive | +5.6% | Regained compliance with Nasdaq annual meeting listing requirement. |
| Apr 06 | Strategic agreement | Positive | +4.4% | Five-year ~$50M Carrefour Israel deal for 4,000 smart carts. |
| Apr 01 | Earnings results | Positive | +12.1% | FY2025 revenue growth to $7.9M and Q4 revenue of $3.6M. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent commercial and financial updates have more often seen positive price alignment, with only one notable divergence on seemingly positive deployment news.
Over the last month, AZ reported several milestones: a five-year Carrefour Israel deal for 4,000 smart carts and about $50M in value, HaStock deployments of 2,000 carts with projected revenues above $21M, and record smart cart orders over $175M with more than 17,000 carts deployed. Earnings showed FY2025 revenue of $7.9M versus $5.4M in FY2024. Most of these announcements saw positive 24-hour reactions, framing today’s retail media brand wins against a backdrop of expanding commercial traction.
Key Terms
retail media technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Under the agreements, brands such as Under Armor, Santa Barbara Polo Club, Slazenger, Rollox and SwissBrand will use A2Z Cust2Mate's in-store retail media platform to engage shoppers directly at the point of purchase across supermarkets where A2Z Cust2Mate smart carts are deployed in
The agreements underscore the attractiveness of A2Z Cust2Mate's retail media offering to advertisers and reinforce its business model and market position, reflecting the growing momentum behind the company's Retail Media Division. Established to monetize the smart cart platform by connecting retailers, brands, and shoppers at the point of decision, the division continues to expand. As part of this growth, A2Z Cust2Mate recently appointed an experienced Retail Media Sales Executive to scale its media inventory across retailers and advertisers.
As previously announced, A2Z has secured the commercial rights to monetize media assets across its smart cart deployments with several retail partners and began generating retail media revenue in the first quarter of 2026, marking an important milestone in the commercialization of its platform and the evolution of its business model. In addition, the newly signed agreements are expected to further expand these capabilities and contribute to the Company's retail media revenue going forward.
"Retail media is becoming a critical growth channel for retailers and advertisers, and we believe the greatest opportunity lies where purchase decisions are made inside the store," said Gadi Graus, CEO of A2Z Cust2Mate. "Our smart cart platform enables advertisers to engage shoppers in real time, at the point of decision, through targeted and measurable campaigns. The addition of Under Armor, Santa Barbara Polo Club, Slazenger, Rollox and SwissBrand reflects the increasing demand from leading brands for in-store retail media and reinforces our strategy to scale a high-impact advertising channel that delivers value to retailers, advertisers, and shoppers alike."
About A2Z Cust2Mate Solutions Corp.
A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) makes in-store retail smarter by connecting retailers, brands, and shoppers at the Smart Cart. Cust2Mate transforms everyday shopping carts into AI-powered, connected commerce platforms that elevate the in-store experience, turning each visit into a seamless, personalized, and rewarding journey. The Smart Cart platform helps retailers and brands grow revenue through targeted retail media and real-time shopper engagement at the moment purchase decisions are made. It delivers actionable, real-time data that provides full visibility into in-store shopper behavior and decision-making. With its modular, state-of-the-art technology, Cust2Mate enables retailers to increase revenue, optimize store operations, and mitigate loss across their chains at scale. For more information on A2Z Cust2Mate Solutions Corp. and its subsidiary, Cust2Mate Ltd., please visit www.cust2mate.com
Forward-Looking Statements
Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect," "will" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with the market for our products, the impact of geopolitical, economic, competitive and other factors affecting the Company and its operations, and other matters detailed in reports filed by the Company with the SEC. The Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
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SOURCE A2Z Cust2Mate Solutions Corp.