Norwegian Group Places New Order for Boeing 737 MAX

Rhea-AI Summary

Boeing (NYSE:BA) has secured a new order from Norwegian Group for 30 737-8 MAX aircraft, marking their first direct Boeing order since 2017. This agreement increases Norwegian's total 737 MAX order book to 80 airplanes.

The deal follows Norwegian's 2022 restructuring of its order book, which included 50 firm 737-8 commitments with options for 30 additional aircraft. The 737-8 model offers capacity for up to 200 passengers and a range of 3,500 nautical miles, while delivering 20% reduction in fuel use and carbon emissions compared to predecessor aircraft.

Positive

• Secured order for 30 new 737-8 MAX aircraft, expanding total order book to 80 planes
• Agreement supports planned growth and maintains fleet flexibility
• Aircraft will reduce fuel consumption and carbon emissions by 20%

Negative

• First direct Boeing order in 8 years (since 2017) indicates previous ordering pause
• Large fleet commitment may increase financial exposure to single aircraft type

News Market Reaction

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On the day this news was published, BA gained 3.62%, reflecting a moderate positive market reaction. Our momentum scanner triggered 13 alerts that day, indicating notable trading interest and price volatility. This price movement added approximately $5.92B to the company's valuation, bringing the market cap to $169.38B at that time.

Data tracked by StockTitan Argus on the day of publication.

OSLO, Norway, Sept. 26, 2025 /PRNewswire/ -- Boeing [NYSE: BA] and Norwegian Group announced today that the airline group has placed an order for 30 737-8 airplanes as the airline looks to expand its service across Europe.

The agreement represents the group's first direct Boeing order since 2017 and increases their 737 MAX order book to 80 airplanes.

"This milestone aircraft order is on attractive terms and secures our fleet growth in a way that supports our planned growth and sustainability targets. By exercising the options and adjusting the delivery profile, we maintain flexibility while reinforcing our commitment to operating one of the most modern and fuel-efficient fleets in Europe," said Geir Karlsen, CEO of Norwegian. "These aircraft will not only lower emissions but also provide our customers with an even better travel experience. We are pleased to extend our solid long-term partnership with Boeing through this order."

Norwegian has predominantly operated Boeing single-aisle airplanes since placing its first order for the Next-Generation 737-800 in 2007. It was the first European airline to take delivery of the 737 MAX in 2017 and was also the first airline to operate the 737-8 model on transatlantic routes between Europe and the U.S.

In 2022, Norwegian restructured its order book, firming its commitment to 50 737-8s with options for an additional 30 airplanes.

"Norwegian's impressive performance over the past few years has demonstrated the strength of their network, business model and strategy. Today's agreement for an additional 30 737-8s will support their ambition to be the airline of choice in Scandinavia, providing flexibility to expand across Europe and beyond," said Brad McMullen, Boeing senior vice president of Commercial Sales and Marketing. "Norwegian has been a great partner to the 737 program, having placed over 200 orders for the 737 NG and MAX since 2007. We are honored that Norwegian continues to place its trust in our 737 team to grow its business."

The 737-8 model can carry up to 200 passengers depending on configuration, with a range of up to 3,500 nautical miles (6,480 km). The 737 MAX family is well-suited to support airline fleet modernization by reducing fuel use and carbon emissions by 20% compared to the airplanes they replace.

About Norwegian 
The Norwegian group is a leading Nordic aviation company, headquartered at Fornebu outside Oslo, Norway. The company has over 8,200 employees and owns two of the prominent airlines in the Nordics: Norwegian Air Shuttle and Widerøe's Flyveselskap. Widerøe was acquired by Norwegian in 2024, aiming to facilitate seamless air travel across the two airline's networks.

Norwegian Air Shuttle, the largest Norwegian airline with around 4,700 employees, operates an extensive route network connecting Nordic countries to key European destinations. In 2024, Norwegian carried 22,6 million passengers and maintained a fleet of 86 Boeing 737-800 and 737 MAX 8 aircraft.

About Boeing
As a leading global aerospace company, Boeing develops, manufactures and services commercial airplanes, defense products and space systems for customers in more than 150 countries. As a top U.S. exporter, the company leverages the talents of a global supplier base to advance economic opportunity, sustainability and community impact. Boeing's diverse team is committed to innovating for the future and living the company's core values of safety, quality and integrity. Learn more at www.boeing.com.

Contact:
Boeing Media Relations
media@boeing.com

View original content:https://www.prnewswire.com/news-releases/norwegian-group-places-new-order-for-boeing-737-max-302568017.html

SOURCE Boeing

FAQ

How many Boeing 737 MAX aircraft did Norwegian Group order in September 2025?

Norwegian Group ordered 30 Boeing 737-8 MAX aircraft, increasing their total 737 MAX order book to 80 airplanes.

What is the fuel efficiency improvement of the Boeing 737 MAX ordered by Norwegian?

The Boeing 737 MAX aircraft ordered by Norwegian will reduce fuel use and carbon emissions by 20% compared to the airplanes they replace.

What is the passenger capacity and range of the Boeing 737-8 MAX ordered by Norwegian?

The Boeing 737-8 MAX can carry up to 200 passengers with a range of 3,500 nautical miles (6,480 km).

How many Boeing 737 MAX aircraft does Norwegian have on order after this deal?

After this order, Norwegian has a total of 80 Boeing 737 MAX aircraft in their order book.

When was Norwegian's previous direct Boeing order before this September 2025 deal?

Norwegian's previous direct Boeing order was in 2017, making this their first direct order in 8 years.