2025 Bank of America Chicago Marathon Pumps Record $756 Million into Chicago Economy

Rhea-AI Summary

Bank of America (NYSE: BAC) reports the 2025 Chicago Marathon generated a record $756 million in economic impact for the Chicago metro area, a 7.5% increase versus 2024. The event hosted 55,744 participants, supported 5,186 full-time-equivalent jobs and boosted charitable giving.

The official charity program raised $47.1 million, and total charitable impact exceeded $136 million, a 27% rise year-over-year. The 48th race is scheduled for October 11, 2026.

Positive

• $756 million annual economic impact to Chicago
• $47.1 million raised by the official charity program
• Total charitable impact > $136 million (+27% YoY)
• 55,744 participants, a 4% increase from 2024
• 5,186 full-time-equivalent jobs supported (+7.4% YoY)

Negative

• None.

News Market Reaction – BAC

-2.86%

1 alert

-2.86% News Effect

On the day this news was published, BAC declined 2.86%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Economic impact 2025: $756 million Impact growth: 7.5% Participants and visitors: 55,744 +5 more

8 metrics

Economic impact 2025 $756 million 2025 Bank of America Chicago Marathon impact on Chicago Metropolitan Area economy

Impact growth 7.5% Increase in economic impact vs. 2024 event

Participants and visitors 55,744 People welcomed to Chicago Metropolitan Area for 2025 marathon

Jobs supported 5,186 Full-time-equivalent jobs supported by 2025 marathon

Official charity funds $47.1 million Raised by the event’s official charity program

Total charitable impact Over $136 million Including indirect charitable impact, a 27% increase year-over-year

Non-Illinois participants More than 75% Share of participants traveling from outside Illinois

U.S. clients served Nearly 70 million Clients served across approximately 3,600 financial centers and digital channels

Market Reality Check

Price: $47.09 Vol: Volume 31,860,449 vs 20-d...

low vol

$47.09 Last Close

Volume Volume 31,860,449 vs 20-day average 46,245,492, indicating lighter-than-usual trading ahead of this news. low

Technical Shares at 48.47, trading below the 200-day MA of 50.57 and about 15.78% under the 52-week high of 57.55.

Peers on Argus

BAC was roughly flat (-0.08%) while key peers were mixed: WFC -1.5%, JPM -0.45%,...

BAC was roughly flat (-0.08%) while key peers were mixed: WFC -1.5%, JPM -0.45%, RY -0.29%, but HSBC +0.86% and C +0.78%. This points to stock-specific or idiosyncratic factors rather than a unified sector move tied to the marathon news.

Historical Context

5 past events · Latest: Mar 10 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Mar 10	Digital engagement update	Positive	+1.4%	Record 2025 digital usage with ~30 billion client interactions and broad platform growth.
Mar 09	Art market report	Positive	-1.5%	Report showing 23% rebound in U.S. auction sales and stronger second-half activity.
Mar 03	USD notes redemption	Positive	+0.7%	Redemption of $2.8B 1.658% Fixed/Floating Rate Senior Notes due 2027 at par plus interest.
Mar 03	JPY notes redemption	Positive	+0.3%	Redemption of JPY 27.8B 0.534% Fixed/Floating Rate Senior Notes due 2027.
Mar 02	EUR notes redemption	Positive	-0.0%	Planned redemption of €1.75B Floating Rate Senior Notes due 2027 and delisting request.

Pattern Detected

Recent corporate/news releases often led to modest price moves, with both aligned and divergent reactions to generally positive headlines.

Recent Company History

Over the past weeks, BAC has highlighted several positive developments. On Mar 10, 2026, it reported record digital engagement with about 30 billion client interactions, and the stock rose 1.38%. Multiple March redemption announcements for large senior note issues in USD, JPY and EUR showed balance sheet activity, with mostly small price moves (from -0.04% to 0.66%). A strong U.S. art market report on Mar 9, 2026 coincided with a -1.52% reaction. Against this backdrop, today’s marathon-related economic impact news fits BAC’s ongoing brand and community-focused communications.

Regulatory & Risk Context

Active S-3 Shelf

Shelf Active

Active S-3 Shelf Registration 2025-10-01

BAC has an effective S-3 shelf filed on 2025-10-01, permitting issuance of various securities including debt, warrants, preferred and common stock through BofA Finance LLC. The shelf has been used multiple times, with 10 recorded 424B prospectus supplements and several structured note offerings dated March 11, 2026.

Market Pulse Summary

This announcement underscores BAC’s emphasis on community impact and brand-building through sports p...

Analysis

This announcement underscores BAC’s emphasis on community impact and brand-building through sports partnerships. The 2025 Chicago Marathon generated nearly $756 million in economic impact, supported 5,186 jobs, and drove over $136 million in charitable reach, reinforcing BAC’s role in Chicago’s visitor economy. For investors, it contextualizes BAC’s marketing and ESG narrative alongside recent balance-sheet actions and structured note offerings, while core valuation remains driven by credit quality, interest-rate dynamics and traditional banking results.

AI-generated analysis. Not financial advice.

Independent study shows annual event continues to be a major economic engine for the city, showing significant year-over-year growth in economic activity.

CHICAGO, March 12, 2026 /PRNewswire/ -- The 2025 Bank of America Chicago Marathon infused nearly $756 million into the Chicago Metropolitan Area economy, representing a 7.5% increase in impact over the 2024 event and showing sustained growth over the past decade.

The independent economic impact study (PDF) by Jones & Associates Economics confirms the significant impact of the marathon, which welcomed 55,744 participants and visitors to the Chicago Metropolitan Area, a 4% increase from 2024, and supported 5,186 full-time-equivalent jobs, a 7.4% increase from the previous year.

"We applaud the Bank of America Chicago Marathon for generating record-breaking economic impact for Chicago's visitor economy," said Kristen Reynolds, President and CEO of Choose Chicago. "Each year, this iconic race draws runners and their supporters from around the world to our city, celebrating perseverance and shared achievement while showcasing Chicago's beauty, diversity, and welcoming spirit. It's events like this that reinforce Chicago's standing as one of the world's great destinations for global events and unforgettable experiences."

The event's global prestige is reflected in its reach, with more than 75% of participants traveling from outside of Illinois to take part in the race. These visitors led to significant spending in the local hospitality sector, with visitor spending on hotels, food and entertainment being a primary driver of the economic impact.

"The unwavering commitment of our participants and spectators, from their months of training to their incredible fundraising efforts, is the heart and soul of the Bank of America Chicago Marathon," said Carey Pinkowski, Executive Race Director, Bank of America Chicago Marathon. "That passion, matched by the dedication of our team, city partners and thousands of volunteers, is what makes this race a globally recognized event. We are proud to see these collective efforts result in such a significant positive impact for the city."

Charitable giving continues to be a cornerstone of the event, as the official charity program raised $47.1 million for local, national and global nonprofits. When adding in the indirect impact beyond the official charity program, the race's reach generated a charitable impact of over $136 million, a 27% increase and crucial support of local, national and global missions and services.

"Bank of America is incredibly proud of the positive and lasting impact the marathon has on Chicago, including a more than three-quarter-billion dollar impact on our city's economy," said Rita Cook, President, Bank of America Chicago. "Beyond the dollars and cents, this event unites our community, supports local businesses and provides a powerful platform for charitable fundraising. It's a demonstration of our long-standing commitment to the people and city of Chicago, and we look forward to continuing this tradition for years to come."

The 48th Bank of America Chicago Marathon kicks off Sunday, October 11, at Grant Park.

Bank of America Sports Commitment

Bank of America partners with the most iconic brands in sports as part of its work to create new and deepen existing client relationships, engage teammates and make a lasting economic impact, globally and locally. Beyond its partnership with Bank of America Chicago Marathon and the Chicago Distance Series, Bank of America supports events across endurance, soccer and golf with events like The Boston Marathon presented by Bank of America, the Great Ethiopian Run International 10km and its associated Children's Races, FIFA World Cup 2026™, the U.S. Soccer Federation and all 27 U.S. National Teams, The Masters Tournament and the Augusta National Women's Amateur. Bank of America rallies around these partnerships to drive business, build its brand and make an impact across 35 countries and nearly 100 U.S. local markets in which they operate. For additional information on Bank of America's commitment to sports, visit Bank of America's sports webpage.

Bank of America Chicago Marathon

In its 48th year, on Sunday, October 11, 2026, the Bank of America Chicago Marathon will welcome thousands of participants from more than 100 countries and all 50 states, including a world-class professional athlete field, top regional and Masters runners, race veterans, debut marathoners and charity participants. The race's iconic course takes participants through 29 vibrant neighborhoods on an architectural and cultural tour of Chicago. Annually, more than a million spectators line the streets cheering on tens of thousands of participants from the start line to the final stretch down Columbus Drive. As a result of the race's national and international draw, the Chicago Marathon assists in raising millions of dollars for a variety of charitable causes while generating over $755.9 million in annual economic impact to its host city. The 2026 Bank of America Chicago Marathon, a member of the Abbott World Marathon Majors, will start and finish in Grant Park beginning at 7:30 a.m. on Sunday, October 11. In advance of the race, a three-day Abbott Health & Fitness Expo will be held at McCormick Place Convention Center on Thursday, October 8, Friday, October 9, and Saturday, October 10. For more information about the event and how to get involved, go to the Chicago Marathon website.

Bank of America

Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving nearly 70 million clients with approximately 3,600 retail financial centers, approximately 15,000 ATMs (automated teller machines) and award-winning digital banking with approximately 59 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.

For more Bank of America news, including dividend announcements and other important information, visit the Bank of America newsroom and register for news email alerts.

Reporters may contact

Diane Wagner, Bank of America  
Phone: 1.312.992.2370
diane.wagner@bofa.com

 

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SOURCE Bank of America Corporation

FAQ

How much economic impact did the 2025 Bank of America Chicago Marathon (BAC) produce?

The 2025 marathon produced $756 million in economic impact for the Chicago metro area. According to the company, this represents a 7.5% increase versus the 2024 event, driven by participant and visitor spending across hospitality and retail sectors.

What charitable funds did the 2025 Bank of America Chicago Marathon (BAC) raise?

The official charity program raised $47.1 million in 2025. According to the company, when indirect impacts are included the marathon's total charitable impact exceeded $136 million, a 27% increase year-over-year.

How many participants and jobs did the 2025 Bank of America Chicago Marathon (BAC) support?

The 2025 event hosted 55,744 participants and visitors. According to the company, the marathon supported 5,186 full-time-equivalent jobs, a 7.4% increase from the prior year.

When is the next Bank of America Chicago Marathon (BAC) scheduled?

The 48th Bank of America Chicago Marathon is scheduled for Sunday, October 11, 2026. According to the company, the race will start and finish in Grant Park and include a three-day Abbott Health & Fitness Expo at McCormick Place.

What portion of 2025 Chicago Marathon participants traveled from outside Illinois (BAC)?

More than 75% of participants traveled from outside Illinois to attend the 2025 race. According to the company, this out-of-state and international draw was a primary driver of visitor spending on hotels, food and entertainment.