BARK and Liquid Death Launch Limited-Edition Collection for Dogs and Their Humans
BARK (BARK) launched a limited-edition BARK x Liquid Death collection of toys, beds, consumables and apparel for dogs and their humans, available to new and existing BarkBox (starting at $27/month) and Super Chewer (starting at $29/month) subscribers.
The collaboration features Ram Chop, Dogtor Death Can and the Sleep When You’re Fed bed.
BARK and Liquid Death Launch Limited-Edition Collection for Dogs and Their Humans
Leading the pack is Ram Chop, a squeaky ram with an unsettlingly familiar face that's on a mission to celebrate dogs exactly as they are, chaos included. Filled with two disc squeakers and featuring whip-n-flip limbs, Ram Chop doubles as the face of the collaboration and the star of BARK and Liquid Death’s accompanying social campaign, encouraging humans to embrace the mischief, quirks and instincts that make their dogs who they are.
Additional highlights from the collection include:
- Sleep When You’re Fed: A bed for dogs who take their rest as seriously as their meal time.
- Feed the Beast Consumables Packup: The most premium offering in the collection, this advent calendar-style bundle lets your pup dig up a feast of bone-like collagen chews and freeze dried chicken hearts and beef nibs - grave robbing never tasted so good. Rounding it out: the Skull of Eternal Fetch, a rubber toy with a wacky bounce built to outlive us all.
- Dogtor Death Can: Made with crinkle as crisp as the cold paw of death. Filled with crazy crinkle and a tube squeaker.
- Marcus the Carcass: Treat your pup to a raw squeak diet, courtesy of the bearly departed. Filled with five disc squeakers and crazy crinkle.
- Dead Head Burrow Toy: If your dog is up for a bit of skulldiggery, toss in a treat and let the head hunting begin.
“BARK and Liquid Death know our audiences expect more than the obvious, which made this a really fun collection for our team to design,” said Dave Stangle, VP of Brand at BARK. “We got to take Liquid Death’s world and ask what it would look like if it were made for dogs. We found it gave us the opportunity to not only create products, but content around them that no other dog brand would make.”
“We brought the Liquid Death attitude, BARK brought their insane creativity, and somehow we ended up with a collection that’s even more absurd, and way more fun, than we imagined,” said Misha Brunelli, VP of Merch & Apparel. “It’s exactly the kind of collaboration we love: unexpected, ridiculous, and something people will actually want.”
The collection rounds out with more toys to keep the fun going, including Axe to Grrrind, Thrash Panda, Hand That Feeds, Psycho Bunny, Scare Bear, Bat Outta Smell, Goth Sloth, Chewdoo Doll and Murder Bird – plus apparel for dogs including the Vest in Peace jacket and Ram Chop Snood Hood.
To learn more about the BARK x Liquid Death collection and to sign up for a subscription, visit bark.co/collections/liquid-death.
About BARK
BARK is the world’s most dog-centric company, devoted to making all dogs happy with the best products, food, services, and content. BARK’s dog-obsessed team leverages its unique, data-driven understanding of what makes each dog special to design playstyle-specific toys, wildly satisfying treats, dog-first experiences that foster the health and happiness of dogs everywhere, and more. Founded in 2011, BARK loyally serves millions of dogs nationwide with BarkBox and Super Chewer, its themed toys and treats subscriptions; custom product collections through its retail partner network, including Target, Chewy, and Amazon; BARK in the Belly, a premium dog food and consumables line that donates
About Liquid Death
As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. We take low-calorie beverages and package them into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across beer and junk food. Our product lines include mountain water, soda-flavored sparkling water, iced tea, and energy. We donate a portion of our proceeds to help kill plastic pollution. For more information on Liquid Death please visit liquiddeath.com.
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Source: BARK, Inc.