Beasley Media Group Combines AI, Data and Local Expertise to Serve Advertisers
Beasley rolls out Futuri's TopLine Enterprise AI platform companywide, embedding data-driven tools into its local advertising sales workflow.
Rhea-AI Summary
Beasley Media Group (BBGI) has deployed Futuri's TopLine Enterprise AI revenue intelligence platform across all of its markets under a multiyear agreement to enhance its sales process and support local advertisers.
The platform connects Beasley's sales, audience, campaign, and market-intelligence data with Futuri's business and advertising datasets to generate market-specific research and recommendations for advertisers across radio, streaming, digital, event, and creative assets. AI agents assist sellers with prospecting, account research, outreach, meeting preparation, proposal development, and campaign reporting, while sellers review and approve all client-facing work. The rollout, completed in summer 2026 and trained in-market by chief business officer Kevin LeGrett, extends Beasley's eight-year relationship with Futuri, which launched TopLine Enterprise in June 2026.
Positive
- None.
Negative
- None.
Key Figures
- Futuri relationship
- 8 years
- Relationship between Beasley and Futuri, extended by the agreement
Historical Context
-
Digital revenue was 26% of revenue while local revenue grew 9% year-over-year.
-
Digital revenue rose 18.2% same-station with a 15.5% segment margin.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Companywide deployment of Futuri's TopLine Enterprise combines Beasley data, market intelligence, and AI agents to strengthen the sales process and deliver greater value to local advertisers.
The platform combines Beasley sales, audience, campaign, and market intelligence data with commercially available business and advertising data sources available through Futuri's data platform. The information is used to develop market-specific research and recommendations for advertisers across Beasley's radio, streaming, digital, event, and creative assets.
"Technology is most valuable when it helps our employees deliver greater value to our customers," said Caroline Beasley, chief executive officer of Beasley Media Group. "By integrating TopLine Enterprise into our sales process, we're giving our teams powerful new tools to better understand each client's business, their competitive landscape, and the opportunities within their local market. Just as importantly, it allows our sellers to spend less time on administrative work and more time doing what matters most — building relationships, developing effective marketing strategies, and helping local businesses grow."
TopLine Enterprise's AI agents help identify prospective businesses and prioritize sales opportunities, develop account research, draft business-to-business outreach communications, and prepare needs-analysis questions. With appropriate notice and client consent, where required by applicable law, the platform can record and transcribe meetings and draft follow-up communication. Additional agents develop recommended marketing plans, identify potential co-op funding, create audio or visual spec spots, and provide campaign reporting that can include aggregated advertising performance metrics such as web traffic and other measurement insights as well as anonymized store visitation measurement data where available.
Beasley sellers remain in control throughout the process, reviewing and approving AI-generated research, recommendations, and communications before they are shared with advertisers.
"We didn't buy a tool, we rebuilt the sales process around one. said Kevin LeGrett, chief business officer at Beasley Media Group. Every seller in every Beasley market now walks into a meeting with real research on the client's business and their competitors and walks out with a plan the advertiser can measure. The AI does the preparation; our people own the relationship and the recommendation. I trained every market on it myself because the value isn't in the software — it's in how consistently we use it."
The deployment was implemented across the company during the summer of 2026, with in-market training led by LeGrett. It comes as Beasley continues to focus on converting its growing digital audience into measurable opportunities for local advertisers. The agreement also extends an eight-year relationship between Beasley and Futuri that includes TopLine Enterprise, TopicPulse, and Futuri POST.
"Most of the industry is piloting AI in pieces, a prospecting tool here, a reporting tool there," said Daniel Anstandig, CEO and founder of Futuri. "Beasley put every seller in every market on one system that runs from the first prospect to proof of results, with their own data and their own way of selling inside it. That is what turns AI agents from a demo into a revenue system."
Futuri launched TopLine Enterprise in June 2026 following a beta program with one of the largest media companies in
About Beasley Media Group
Beasley Media Group, LLC is a multiplatform media company providing advertising and digital marketing solutions across
About Futuri
Futuri is a global leader in AI technology for sales enablement, data enablement, and content automation. Founded in 2009 and headquartered in Austin, Texas, Futuri is trusted by 7,000+ companies across 22 countries. Key solutions include TopLine sales intelligence for B2B enterprise sales teams, TopicPulse real-time content trends, Content Automation, AudioAI, SpotOn for commercial production, and POST podcast automation. Learn more at Futurimedia.com and Futuri.ai.
View original content to download multimedia:https://www.prnewswire.com/news-releases/beasley-media-group-combines-ai-data-and-local-expertise-to-serve-advertisers-302877074.html
SOURCE Beasley Media Group, Inc.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
How does TopLine Enterprise change Beasley sellers' day-to-day workflow?
TopLine Enterprise's AI agents help identify prospective businesses, prioritize sales opportunities, build account research, draft B2B outreach, and prepare needs-analysis questions. Additional agents can develop recommended marketing plans, identify potential co-op funding, create audio or visual spec spots, and generate campaign reporting with aggregated performance metrics such as web traffic and anonymized store visitation data where available. Beasley sellers remain in control by reviewing and approving AI-generated materials before sharing them with advertisers.
What safeguards are mentioned for recording and transcribing client meetings?
With appropriate notice and client consent, where required by applicable law, the platform can record and transcribe meetings and draft follow-up communications. This functionality is subject to legal requirements and explicit client permissions.