BUILD-A-BEAR PRESENTS HEARTWARMING TV AD FOR 'THE STUFF YOU LOVE'
Build-A-Bear Workshop, Inc. (NYSE: BBW) has launched a heartwarming TV ad as part of its 'The Stuff You Love' campaign, celebrating the brand's furry friends and the joy they bring since 1997.
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Rhea-AI Summary
Build-A-Bear Workshop, Inc. (NYSE: BBW) has launched a heartwarming TV ad as part of its 'The Stuff You Love' campaign, celebrating the brand's furry friends and the joy they bring since 1997. The commercial features a custom song by DeCarlo and highlights family and friendship moments. In collaboration with Known, the campaign includes a consumer contest running until June 6.
Positive
Successful launch of heartwarming TV ad highlighting Build-A-Bear's furry friends and 'The Stuff You Love' campaign.
Engaging consumers through a contest promoting audience interaction and brand participation.
Creative collaboration with songwriter DeCarlo and agency Known to enhance brand messaging and emotional connection.
Negative
- None.
Details
News Market Reaction – BBW
The recorded move for BBW in the trading session of this news was +2.62%.
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Iconic Global Brand's New Commercial Celebrates the People, Moments and Furry Friends That Bring Us Together
This commercial marks a significant milestone in Build-A-Bear's recently launched "The Stuff You Love" campaign, serving as a reminder of the distinct brand of joy delivered both inside Workshop walls and beyond since its inception in 1997. In a special collaboration, Build-A-Bear enlisted the talents of songwriter DeCarlo to craft a custom song aptly titled "The Stuff You Love". The original melody adds an additional layer of heart to the video content, complementing the cherished moments captured as Build-A-Bear is shown woven through the fabric of family and friendship memories.
Created in partnership with creative and strategy agency, Known, "The Stuff You Love" campaign made its debut in stores and across social media and marketing channels last month. To further engage with its audience, the brand initiated a contest earlier this week inviting consumers to share their own interpretations of the "stuff they love" for the chance to win a special Build-A-Bear Workshop experience. Participants can enter the contest using #TheStuffYouLoveContest through June 6.
For more information about Build-A-Bear and "The Stuff You Love" campaign, visit BuildABear.com/the-stuff-you-love or on Instagram at @buildabear.
About Build-A-Bear
Build-A-Bear is a multi-generational global brand focused on its mission to "add a little more heart to life" appealing to a wide array of consumer groups who enjoy the personal expression in making their own "furry friends" to celebrate and commemorate life moments. More than 500 interactive brick-and-mortar experience locations operated through a variety of formats provide guests of all ages a hands-on entertaining experience, which often fosters a lasting and emotional brand connection. The Company also offers engaging e-commerce/digital purchasing experiences on www.buildabear.com including its online "Bear-Builder" as well as "HeartBox" and its age-gated adult-focused "Bear Cave." In addition, extending its brand power beyond retail, Build-A-Bear Entertainment, a subsidiary of Build-A-Bear Workshop, Inc., is dedicated to creating engaging content for kids and adults that fulfills the Company's mission, while the Company also offers products at wholesale and in non-plush consumer categories via licensing agreements with leading manufacturers. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted total revenues of
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SOURCE Build-A-Bear Workshop
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