Build-A-Bear Workshop Inc Stock Price, News & Analysis

Build-A-Bear Workshop has launched a new family sleepwear line as part of its Pajama Shop, expanding into the sleepwear category. This collection includes matching pajamas for families and bear-sized pajamas, appealing to bedtime traditions. The launch coincides with the holiday season, featuring five themed patterns for various occasions. The pajamas are available in toddler, youth, and unisex adult sizes, offering mix-and-match options. The popular Sweet Dreams Bear will also be included as part of the launch, marking a strategic move to enhance brand engagement and seasonal sales.

Build-A-Bear Entertainment has partnered with Hello Sunshine to modernize the classic children's story, Goldilocks and the Three Bears. This collaboration marks the first project from Hello Sunshine's Kids and Animation division, with Reese Witherspoon as an executive producer. The initiative aims to create a powerful female protagonist in Goldilocks, emphasizing storytelling that resonates with family values. Build-A-Bear's President and CEO Sharon Price John expressed excitement about the project, highlighting the synergy between the two brands. This partnership focuses on delivering engaging content to inspire young audiences.

Shriners Children's has partnered with the Build-A-Bear Foundation to introduce Buddy Rooms at various locations throughout North America. These rooms will offer patients complimentary furry friends and accessories, with an annual donation of up to 5,000 bears. This initiative aims to provide comfort and emotional support to children during their hospital visits. Shriners Children's, a leader in pediatric specialty care, has treated over 1.5 million children globally since its inception in 1922. Build-A-Bear Foundation has donated over $22 million to charitable causes since 1997.

Build-A-Bear Workshop is celebrating its 25th anniversary by entering the Web3 space, launching its first collection of non-fungible tokens (NFTs) in partnership with Sweet. The inaugural NFT auction features a unique collectible bear with Swarovski crystals, starting at $2,500. The auction runs from October 4 to October 6, and the winner will receive the physical bear and a trip for two to the anniversary gala on October 22 in St. Louis. A portion of the sales will support the Build-A-Bear Foundation.

Build-A-Bear Workshop (NYSE: BBW) has announced the launch of a new e-commerce website designed to enhance customer engagement and streamline online experiences. The redesigned platform, built on Salesforce Commerce Cloud, features improved functionality and mobile-first design. The company's digital demand has surged by 180% in 2022 compared to 2019. CEO Sharon Price John highlighted the focus on digital transformation and omnichannel strategies, which aim to foster customer loyalty and facilitate seamless online-to-store experiences. Build-A-Bear aims to connect consumers with its brand in innovative ways.

Build-A-Bear Workshop has opened a new store at the Fan Engagement Zone of Hall of Fame Village in Canton, Ohio. This store features a football theme and offers a variety of merchandise, including professional and college football items for plush bears. The company's fiscal 2021 saw record profitability, and the first quarter of fiscal 2022 also reported high revenue. This new location is part of a strategy to open approximately 20 new stores in fiscal 2022, focusing on digital transformation and enhancing omnichannel capabilities.

Build-A-Bear Workshop, Inc. (NYSE: BBW) announced that CEO Sharon Price John and CFO Voin Todorovic will participate in a fireside chat on September 14, 2022, at 4:30 p.m. Eastern Time during the Piper Sandler Growth Frontiers Conference. The audio will be available on the Company’s Investor Relations website for 90 days after the event. Build-A-Bear aims to enhance personal connections through its unique retail and e-commerce experiences, boasting nearly 500 stores and $411.5 million in total revenue for fiscal 2021.