Brunswick Corporation Makes Further Significant Gains at Cannes Boat Show
Brunswick Corporation (NYSE: BC) reported significant success at the 2025 Cannes Boat Show, demonstrating strong performance across multiple segments. The company's premium brands, including Navan, Boston Whaler, and Sea Ray, achieved nearly double the boat sales compared to 2024.
Mercury Marine increased its outboard market share by 5 percentage points to 66% overall, with an impressive 88% share of outboard-powered vessels over 10 meters at Port Vieux. The company also secured notable awards, with the Bayliner C21i winning Boat of the Year and the Sea Ray SDX 270 Surf receiving an Innovation Award from Moteur Boat magazine.
Brunswick Corporation (NYSE: BC) ha riportato un notevole successo al Cannes Boat Show 2025, dimostrando una solida performance in diversi segmenti. I marchi premium dell'azienda, tra cui Navan, Boston Whaler e Sea Ray, hanno ottenuto quasi il doppio delle vendite di barche rispetto al 2024. Mercury Marine ha incrementato la quota di mercato degli scafi fuoribordo di 5 punti percentuali, toccando il 66% complessivamente, con una notevole quota dell 88% delle imbarcazioni a motore fuoribordo superiori a 10 metri al Port Vieux. L'azienda ha inoltre ottenuto premi importanti, con la Bayliner C21i che ha vinto Boat of the Year e la Sea Ray SDX 270 Surf che ha ricevuto un Innovation Award dalla rivista Moteur Boat.
Brunswick Corporation (NYSE: BC) obtuvo un éxito significativo en el Cannes Boat Show 2025, demostrando un sólido rendimiento en varios segmentos. Las marcas premium de la empresa, entre ellas Navan, Boston Whaler y Sea Ray, alcanzaron casi el doble de ventas de barcos en comparación con 2024. Mercury Marine aumentó su cuota de mercado de fuera de bordo en 5 puntos porcentuales hasta el 66% en general, con una impresionante participación del 88% de las embarcaciones propulsadas por fuera de borda de más de 10 metros en Port Vieux. La compañía también obtuvo galardones notables, con la Bayliner C21i ganando Boat of the Year y la Sea Ray SDX 270 Surf recibiendo un Innovation Award de la revista Moteur Boat.
브런즈윅 코퍼레이션(NYSE: BC)은 2025년 칸 boat 쇼에서 여러 부문에서 강력한 실적을 보이며 큰 성공을 거두었습니다. Navan, Boston Whaler, Sea Ray를 포함한 프리미엄 브랜드가 2024년 대비 거의 두 배의 보트 판매를 달성했습니다. Mercury Marine은 5 포인트 증가한 66%의 엔진 외부 모드 시장 점유율을 전체적으로 차지했고, Port Vieux에서 10미터를 초과하는 보트 중 88%의 점유를 기록했습니다. 또한 Bayliner C21i가 Boat of the Year를 수상했고 Sea Ray SDX 270 Surf가 Moteur Boat 잡지의 Innovation Award를 받는 등 주목할 만한 상을 수상했습니다.
Brunswick Corporation (NYSE: BC) a enregistré un succès important au Cannes Boat Show 2025, démontrant une forte performance sur plusieurs segments. Les marques premium de l’entreprise, notamment Navan, Boston Whaler et Sea Ray, ont réalisé presque le double des ventes de bateaux par rapport à 2024. Mercury Marine a augmenté sa part de marché des moteurs hors-bord de 5 points de pourcentage, soit 66% au total, avec une part impressionnante de 88% des bateaux propulsés hors-bord de plus de 10 mètres au Port Vieux. L’entreprise a également décroché des prix remarquables, avec le Bayliner C21i sacré Boat of the Year et le Sea Ray SDX 270 Surf recevant un Innovation Award du magazine Moteur Boat.
Brunswick Corporation (NYSE: BC) verzeichnete auf der Cannes Boat Show 2025 einen deutlichen Erfolg und zeigte in mehreren Segmenten eine starke Leistung. Die Premium-Marken des Unternehmens, darunter Navan, Boston Whaler und Sea Ray, erzielten fast das Doppelte an Bootverkäufen gegenüber 2024. Mercury Marine hat seinen Outboard-Marktanteil insgesamt um 5 Prozentpunkte auf 66% erhöht, mit einer beeindruckenden 88%-Marktanteil von Outboard-betriebenen Booten über 10 Metern am Port Vieux. Das Unternehmen konnte auch beachtliche Auszeichnungen erringen, wobei der Bayliner C21i Boat of the Year gewann und der Sea Ray SDX 270 Surf eine Innovationsauszeichnung der Zeitschrift Moteur Boat erhielt.
Brunswick Corporation (NYSE: BC) أعلنت عن نجاح كبير في معرض كاين 2025 لليخوت، حيث أظهرت أداءً قوياً عبر عدة قطاعات. حققت علامات الشركة المميزة، بما فيها Navan و Boston Whaler و Sea Ray، تقريباً ضعف مبيعات القوارب مقارنة بعام 2024. زادت Mercury Marine حصتها في سوق المحركات الخارجية بمقدار 5 نقاط مئوية إلى 66% بشكل عام، مع حصة بارزة تبلغ 88% من القوارب التي تعمل بمحركات خارجية والتي تزيد عن 10 أمتار في Port Vieux. كما فازت الشركة بجوائز بارزة، حيث فاز Bayliner C21i بجائزة Boat of the Year ونالت Sea Ray SDX 270 Surf جائزة الابتكار من مجلة Moteur Boat.
布伦斯威克公司（NYSE: BC）在2025年坎城船展上取得显著成功，在多个细分市场展现出强劲表现。公司旗下的高端品牌，包括 Navan、Boston Whaler 和 Sea Ray，较2024年几乎实现了双倍的船只销售。Mercury Marine 的舷外机市场份额总体提升了 5个百分点至66%，在 Port Vieux 的10米以上舷外机船舶中更是达到惊人的 88%份额。公司还获得了重要奖项，Bayliner C21i 荣获 Boat of the Year，Sea Ray SDX 270 Surf 获得 Moteur Boat 杂志的创新奖。
- Nearly doubled boat sales compared to 2024 Cannes Show for premium brands
- Mercury Marine increased outboard market share by 5 points to 66%
- Achieved 88% share of outboard-powered vessels over 10 meters at Port Vieux
- Won two prestigious industry awards for Bayliner C21i and Sea Ray SDX 270 Surf
- None.
CANNES, France, Sept. 16, 2025 (GLOBE NEWSWIRE) -- Brunswick Corporation (NYSE: BC), the world’s leading marine technology company, delivered an award-winning performance at the 2025 Cannes Boat Show, with increased year-over-year boat sales and outboard market share, and several notable industry awards. Brunswick’s performance at Cannes is an encouraging sign for the upcoming Genoa and Southampton boat shows this week.
Brunswick reported nearly double the total number of boats sold vs. the 2024 Show for its premium brands at the Show: Navan; Boston Whaler; and Sea Ray, suggesting continued strong consumer demand in the luxury and performance segments.
Mercury Marine delivered another strong performance at Cannes, increasing its overall share of outboards boats on display year-over-year by five points to
“Our results in Cannes reflect the ever-increasing strength of our portfolio and the passion and energy of our European teams and partners,” said Dave Foulkes, Brunswick Corporation CEO. “Our performance at the Show once again reinforces Brunswick’s position as the clear innovation leader in the marine industry.”
Adding to the week’s achievements, Brunswick boat brands also earned top industry accolades. The Bayliner C21i was named Moteur Boat 2025 Boat of the Year in the under-7-meter category, while the Sea Ray SDX 270 Surf won a coveted Innovation Award from Moteur Boat magazine.
About Brunswick Corporation:
Brunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovations that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include, Mercury Marine, Mercury Racing, MerCruiser, and Flite. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Parts & Accessories, Land ‘N’ Sea, Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. Our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications. Headquartered in Mettawa, IL, Brunswick has approximately 14,500 employees operating in 26 countries. In 2024, Brunswick was named America’s Best Large Employers for 2024 by Forbes Magazine for the sixth consecutive year in addition to winning more than 100 awards across the enterprise for the third straight year. For more information, visit www.Brunswick.com.
Lee Gordon — Chief Communications Officer M: (904) 860-8848 | O: (847) 735-4003
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