Mercury Marine Announces New 5-Year Exclusive Supply Agreement with Axopar Boats
Mercury Marine (NYSE: BC) announced a new five-year exclusive supply agreement with Axopar Boats, renewing a collaboration that has lasted over a decade.
Rhea-AI Summary
Mercury Marine (NYSE: BC) announced a new five-year exclusive supply agreement with Axopar Boats, renewing a collaboration that has lasted over a decade.
The deal guarantees Mercury outboards as the exclusive power choice for Axopar’s expanding fleet and supports product launches, including the Axopar 38 showcased with twin Mercury 350hp V10 outboards at the Dusseldorf Boat Show. The companies highlighted continued focus on performance, sustainability initiatives, and customer experience.
Positive
- 5-year exclusive supply agreement signed
- Exclusive power choice for Axopar fleet secured
- Axopar 38 to debut with twin Mercury 350hp V10 outboards
- Partnership extended after 10+ years collaboration
Negative
- Exclusive deal increases Axopar single-supplier dependency
Details
News Market Reaction – BC
On Dec 2, the day this news came out, BC closed 2.09% above the previous close.
Data tracked by StockTitan Argus for the Dec 2 session.
Key Figures
- Exclusive term
- 5 years
- New Mercury Marine–Axopar supply agreement duration
- Engine power
- 350 hp
- Twin Mercury V10 outboards on Axopar 38
- Tender Cap
- $100,000,000
- Cash tender offer for 5.100% Senior Notes due 2052
- Notes outstanding
- $300,000,000
- Principal of 5.100% Senior Notes due 2052 before tender
- Senior notes coupon
- 5.100%
- Coupon on Senior Notes due 2052
- Delisted notes coupon
- 6.500%
- Notes due 2048 removed from NYSE listing
- Turtle Creek stake
- 2,926,223 shares
- Beneficial ownership reported on Schedule 13G/A
- Turtle Creek ownership
- 4.5%
- Percent of Brunswick common stock class owned
Historical Context
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New five-year exclusive supply deal with Axopar Boats for Mercury outboards.
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Renewed five-year exclusive supply agreement between Mercury Marine and Saxdor Yachts.
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Pricing of cash tender offer for up to $100M of 5.100% Senior Notes due 2052.
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Increase of Tender Cap to $100M and early results for 2052 notes tender.
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Inclusion on Forbes 2026 America’s Best Companies list with broad performance metrics.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
outboard engines technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
FOND DU LAC, Wisc., Dec. 02, 2025 (GLOBE NEWSWIRE) -- Mercury Marine, a global leader in marine propulsion systems and a division of Brunswick Corporation (NYSE: BC), has agreed to a new five-year exclusive supply agreement with Axopar Boats, the award-winning innovative Finnish boat manufacturer. This agreement not only extends a highly successful collaboration that has flourished for more than a decade but also reaffirms both companies’ unwavering commitment to redefining the boating experience for enthusiasts worldwide.
“Our partnership with Axopar is built on mutual respect and a shared dedication to innovation,” said John Buelow, Mercury Marine president. “We are proud to extend our supply agreement and look forward to fueling Axopar’s growth in the years ahead. The synergy between Mercury’s high-performance outboard engines and Axopar’s award-winning boat designs has set new standards in the marine industry, offering customers reliability, efficiency, and enjoyment on the water.”
Mercury Marine engines have consistently powered Axopar vessels at all major boat shows around the world. From Europe to North America, the combined presence of Mercury and Axopar has shown the very best in marine engineering and design, drawing enthusiasts and industry professionals alike to experience their latest innovations.
This renewed five-year agreement guarantees that Mercury outboards will remain the exclusive power choice for Axopar’s expanding fleet, further fueling the brands’ shared commitment to delivering unmatched performance, advancing sustainability initiatives, and exceeding customer expectations at every turn.
Axopar is set to unveil its highly anticipated Axopar 38 at the Dusseldorf Boat Show, powered by twin Mercury 350hp V10 outboards showcasing the next evolution in power, design, and innovation for discerning boaters worldwide.
About Mercury Marine
Headquartered in Fond du Lac, Wisconsin, Mercury Marine® is the world’s leading manufacturer of recreational marine propulsion engines. A division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications. Mercury empowers boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. The company’s industry-leading brand portfolio includes Mercury outboard engines, Mercury MerCruiser® sterndrive and inboard packages, Mercury propellers, Mercury inflatable boats, Mercury SmartCraft® electronics, Land 'N' Sea marine parts distribution and Mercury and Quicksilver® parts and oils. More information is available at MercuryMarine.com.
Lee Gordon — Chief Communications Officer M: (904) 860-8848 | O: (847) 735-4003
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