Mercury Marine Captures 50% Share of Outboards on display at Sydney International Boat Show

Rhea-AI Summary

Mercury Marine, a division of Brunswick Corporation (NYSE: BC), demonstrated market leadership at the Sydney International Boat Show by representing 50% of all outboard engines on display, more than double the number of its nearest competitor.

The 2025 Sydney International Boat Show has been restructured into two events: the current indoor exhibition at Sydney Olympic Park focusing on trailer boats and marine technology, followed by the traditional on-water show in November at Sydney Harbour. Brad Zoelle, Mercury Marine ANZP president, highlighted this achievement as evidence of the brand's strong partnership with boat builders and dealers in the Australian market.

Positive

• Dominated the Sydney International Boat Show with 50% share of outboard engines on display
• Displayed more than double the number of outboards compared to nearest competitor
• Strong market presence in one of Southern Hemisphere's key boating markets

Negative

• None.

SYDNEY, Aug. 14, 2025 (GLOBE NEWSWIRE) -- Mercury Marine, a division of Brunswick Corporation (NYSE: BC), accounted for 50% of all outboard engines on display at the Sydney International Boat Show, which opened Thursday at Sydney Olympic Park. Mercury also showcased more than double the number of outboards compared to its nearest competitor during the event.

For the first time in its history, the Sydney International Boat Show has been split into two distinct events: this week’s indoor exhibition at Sydney Olympic Park, followed by the traditional on-water show in November at Sydney Harbour. The new indoor format highlights trailer boats, lifestyle gear, fishing essentials, and marine technology—offering visitors a fresh experience and giving exhibitors a dynamic new platform to connect with customers.

“This result reinforces the trust boat builders and dealers place in Mercury as their preferred power partner,” said Brad Zoelle, Mercury Marine ANZP president. “From fishing and leisure craft to high-performance applications, Mercury continues to deliver innovation, reliability, and performance that resonate with Australian consumers.”

With the November on-water event approaching, Mercury’s strong presence at the indoor show sets the stage for continued momentum in one of the Southern Hemisphere’s most influential boating markets. The results reflect not only the popularity of Mercury’s current lineup, but also the brand’s ability to adapt to evolving show formats and consumer preferences.

About Mercury Marine 

Headquartered in Fond du Lac, Wisconsin, Mercury Marine^® is the world’s leading manufacturer of recreational marine propulsion engines. A division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications. Mercury empowers boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. The company’s industry-leading brand portfolio includes Mercury outboard engines, Mercury MerCruiser^® sterndrive and inboard packages, Mercury propellers, Mercury inflatable boats, Mercury SmartCraft^® electronics, Land 'N' Sea marine parts distribution and Mercury and Quicksilver^® parts and oils. More information is available at www.MercuryMarine.com. 

Lee
Gordon —
Chief Communications Officer
M: (904) 860-8848 | O: (847) 735-4003

FAQ

What percentage of outboard engines did Mercury Marine (NYSE:BC) display at the 2025 Sydney International Boat Show?

Mercury Marine displayed 50% of all outboard engines at the show, more than double the amount of their nearest competitor.

How has the Sydney International Boat Show format changed in 2025?

The show has been split into two distinct events: an indoor exhibition at Sydney Olympic Park in August, and the traditional on-water show at Sydney Harbour in November.

What products are featured at the Sydney Olympic Park indoor boat show?

The indoor format showcases trailer boats, lifestyle gear, fishing essentials, and marine technology.

Who is the president of Mercury Marine ANZP?

Brad Zoelle serves as the president of Mercury Marine ANZP.