Better.com Grows Home Equity Products 166% YOY While Helping Homeowners Pay Off Over $193 Million in Debt

Rhea-AI Impact

(Moderate)

Rhea-AI Sentiment

(Very Positive)

Tags

09/10/2025 - 09:00 AM

Better Solidifies Position as the Fastest-Growing AI-Native Home Equity Lender

NEW YORK--(BUSINESS WIRE)-- Better Home & Finance Holding Company (NASDAQ: BETR) (“Better.com”), the leading AI-native homeownership company, today announced that its Home Equity Line of Credit (HELOC) product has collectively helped customers pay off more than $193 million in debt while growing it’s home equity products 166% YOY — underscoring Better’s impact as the fastest-growing digital home equity lender in the market.

HELOC Debt Consolidation

Homeowners are increasingly turning to home equity lending tools as a smarter and lower-cost tool for debt consolidation to help balance their mounting financial pressure. American household debt reached $18.39 trillion at the end of Q2 2025, with credit card debt alone rising $27 billion during the quarter. Credit card rates have soared above 27% and personal loans rates have surpassed 17%, while HELOC rates average 8%. At the same time, the average American household is sitting on over $200,000 in home equity that they can tap to pay off debts or improve their home, with over $34 trillion of home equity across all US households.

Better’s rapid growth in home equity lending is powered by its One Day HELOC™, which delivers fully underwritten approvals within 24 hours, and Tinman®, Better’s proprietary AI-driven loan origination platform which speeds up the origination process so that consumers can access their funds in as little as five days. HELOCs are not only effective for lowering interest on monthly payments; they provide a range of advantages for homeowners that want to take control of their debt like replacing multiple high-interest payments and deadlines with a single HELOC payment.

Recent Better analysis shows that borrowers who took out a HELOC or HELOAN improved their credit scores by an average of 37 points, with gains ranging from 25 to 60 points and the largest lifts seen among those starting in lower FICO bands. This improvement demonstrates how home equity can be a powerful tool not only for consolidating high-interest debt but also for rebuilding credit—critical as millions of Americans resume student loan payments amid rising delinquencies.

Better’s Tinman® platform is powered to identify consumers existing debts and monthly payment amounts instantaneously, allowing homeowners to easily review high-interest payments they can consolidate with HELOC funds. The platform calculates the borrower's paid debts and total monthly savings after debt consolidation all within the borrower portal.

Better’s HELOC has enabled nearly 50% of its home equity consumers to consolidate debt, most commonly high-interest revolving credit, personal loans, and installment payments, unlocking an average of $1,120 in monthly savings for those who achieved positive cash flow.

“Better’s AI-native home equity origination platform is putting cash back into the hands of homeowners, enabling over $1,000 per month in savings for the average family, simpler, faster and easier than ever before and that is helping us become America’s fastest growing home equity lender, with over $1 billion in annualized originations,” said Vishal Garg, CEO & Founder of Better.com.

Better HELOC By the Numbers

$80M/month in average HELOC and HELOAN originations as of Q2 2025 — 38% growth since Q1 2025, building on Better’s record-breaking $60M/month run rate announced in February
Nearly 50% of customers used HELOC funds to consolidate or pay off debt for a total of $194 million debt paid off for customers
Borrowers who saved money each month saw an average of $1,120 in monthly savings
Most common debts paid off: revolving credit (32%), installment loans (27%), and credit lines (26%)

“We are the only AI native mortgage company in the U.S. with a full-scale tech stack in one place, all in one flow,” Garg added. “That foundation lets us keep improving speed and accuracy for customers seeking to use their home equity to unlock savings or improve their families' future.”

To learn more about Better’s HELOC and apply online, visit better.com/heloc.

Disclaimers
Fastest-growing claim based on internal analysis of year-over-year HELOC growth compared to available market data. All savings figures are based on internal Better customer data as of Q2 2025. Savings reflect debt consolidation outcomes, not mortgage payment reductions. Better does not guarantee specific savings outcomes.

About Better Home & Finance Holding Company

Better Home & Finance Holding Company (NASDAQ: BETR; BETRW) is the first AI-Native mortgage lender and first fintech to fund more than $100 billion in home finance loan volume. Since 2016, Better has leveraged its industry-leading AI platform, Tinman®, to achieve a singular mission of making homeownership cheaper, faster, and easier for Americans. Tinman® allows customers to see their rate options in seconds, get pre-approved in minutes, lock in rates, and close their loan in as little as three weeks. In addition, Betsy™, the first voice-based AI loan assistant built exclusively for the mortgage industry, revolutionizes the homebuying journey by delivering timely application status updates to consumers, answering questions, and moving their loan application along 24/7/365. Better's mortgage offerings include GSE-conforming mortgage loans, FHA and VA loans, and jumbo mortgage loans. In January 2023, Better launched "One Day Mortgage," allowing eligible customers to go from click to Commitment Letter within 24 hours. Better won the 2025 Fintech Breakthrough Awards for Digital Mortgage Innovation, the 2025 Banking Tech Award for Digital Mortgage Innovation, and was named Best Online Mortgage Lender by Forbes and Best Mortgage Lender for Affordability by WSJ in 2023, ranked #1 on LinkedIn's Top Startups List for 2021 and 2020, #1 on Fortune's Best Small and Medium Workplaces in New York, #15 on CNBC's Disruptor 50 2020 list, and was listed on Forbes FinTech 50 for 2020. Better serves customers in all 50 US states and the United Kingdom.

For more information, follow @betterdotcom on Instagram and TikTok.