Better.com’s Keith Soura Named a 2025 HousingWire Tech Trendsetter

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11/04/2025 - 09:00 AM

Award recognizes Soura’s leadership in building AI-powered infrastructure that has transformed how borrowers, brokers, and lenders experience home finance

NEW YORK--(BUSINESS WIRE)-- Better.com, the leading AI-powered mortgage lender, today announced that Keith Soura, Vice President of Engineering at Better.com, has been named a 2025 HousingWire Tech Trendsetter. The award recognizes the most impactful technology leaders in the housing industry advancing AI innovation in the mortgage and home equity market to redefine what’s possible across real estate, lending, and fintech.

The HousingWire Tech Trendsetters program celebrates executives, product leaders, and technologists whose groundbreaking work is shaping the next generation of housing and mortgage technology. Winners are selected for measurable impact, industry influence, and their ability to create scalable, lasting innovation.

“I’m honored to be recognized among HousingWire’s 2025 Tech Trendsetters,” said Soura. “This recognition is a reflection of the teams I get to work alongside every day. Together, we’ve built Tinman® into a platform that proves innovation and affordability can go hand-in-hand, and that technology can unlock better outcomes for borrowers, lenders and mortgage brokers.”

As VP of Engineering at Better, Soura leads the product, engineering, and R&D teams behind Tinman®, Better’s proprietary decision engine and lending platform, and Betsy™, the industry’s first voice-based AI loan assistant. Together, these technologies have automated up to 70% of the mortgage origination process, reducing loan manufacturing costs and cycle times by over 35%, while maintaining compliance and enhancing customer experience. Betsy™ alone manages over 127,000 monthly borrower interactions, resolving 80% of inquiries without human escalation; a leap forward in operational efficiency and customer satisfaction.

Under Soura’s leadership, Better’s technology has evolved beyond internal use into a modular, API-driven solution that has allowed Better to begin selling its AI-powered platform to lenders and brokers nationwide. His team’s work enabled the successful deployment of Better’s partnership with NEO Home Loans, which saw a 77% year-over-year increase in loan volume within 90 days of integration.

“Keith has played an instrumental role in transforming the Tinman Platform into a modular, API-accessible system that’s now powering lenders and brokers of all sizes across the country,” said Vishal Garg, Founder and CEO of Better. “We are thankful for Keith’s leadership and vision, which has helped us set new standards for the entire industry by democratizing access to cutting-edge mortgage technology to deliver faster, smarter, and more affordable home finance.”

Beyond his work at Better, Soura previously served on the MISMO Board (Mortgage Industry Standards Organization), contributing to efforts that champion data standardization across the broader housing finance and banking ecosystem.

About Better Home & Finance Holding Company

Better Home & Finance Holding Company (NASDAQ: BETR; BETRW) is the first AI-powered mortgage lender and first fintech to fund more than $100 billion in mortgage volume. Since 2016, Better has leveraged its industry-leading AI platform, Tinman™, to achieve a singular mission of making homeownership cheaper, faster, and easier for Americans. Tinman™ allows customers to see their rate options in seconds, get pre-approved in minutes, lock in rates, and close their loan in as little as three weeks. In addition, Betsy™, the first voice-based AI loan assistant built exclusively for the mortgage industry, revolutionizes the homebuying journey by delivering timely application status updates to consumers, answering questions, and moving their loan application along 24/7/365. Better's mortgage offerings include GSE-conforming mortgage loans, FHA and VA loans, and jumbo mortgage loans. In January 2023, Better launched "One Day Mortgage," allowing eligible customers to go from click to Commitment Letter within 24 hours. Better won the 2025 Fintech Breakthrough Awards for Digital Mortgage Innovation, the 2025 Banking Tech Award for Digital Mortgage Innovation, and was named Best Online Mortgage Lender by Forbes and Best Mortgage Lender for Affordability by WSJ in 2023, ranked #1 on LinkedIn's Top Startups List for 2021 and 2020, #1 on Fortune's Best Small and Medium Workplaces in New York, #15 on CNBC's Disruptor 50 2020 list, and was listed on Forbes FinTech 50 for 2020. Better serves customers in all 50 US states and the United Kingdom.

For more information, follow @betterdotcom on Instagram and TikTok.