Academy Sports + Outdoors Launches New Tiered myAcademy® Rewards Credit Card and Enhanced Loyalty Program Designed to Help Families Save More and Have More Fun
Rhea-AI Summary
Academy Sports + Outdoors (Nasdaq: ASO) launched the national rollout of the new myAcademy Rewards Mastercard credit card and an enhanced myAcademy Rewards program in partnership with Bread Financial on March 20, 2026.
Key benefits include 5% off every day at Academy, unlimited 2% back on everyday purchases, free myAcademy enrollment, a $15 welcome offer, $15 birthday reward, a $25 reward after $500 annual spend at Academy, a $50 reward for $500 spend outside Academy within 90 days, free shipping options, and upgraded digital account management across store, web, and app.
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News Market Reaction – BFH
In the Mar 20 session, BFH gained 1.47%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Mar 11 | Monthly metrics update | Positive | +2.1% | February 2026 portfolio update with lower loss and delinquency rates. |
| Mar 10 | Co-branded card launch | Positive | +0.2% | New long-term Ford co-branded credit card and installment program. |
| Mar 04 | Conference participation | Neutral | +3.3% | Planned fireside chat at RBC 2026 Financial Institutions Conference. |
| Feb 26 | Buyback authorization | Positive | +8.3% | Increase in share repurchase authorization to a total of $765 million. |
| Feb 10 | Monthly metrics update | Positive | -1.0% | January 2026 update with modestly better credit metrics year over year. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent operational and partnership updates have usually prompted positive price reactions, with one divergence on a monthly performance update.
Over recent months, Bread Financial has highlighted operational metrics and capital actions. January and February 2026 performance updates showed stable to improving credit trends, with loan balances near $18 billion and lower loss and delinquency rates. A new Ford Rewards Visa Signature program and integrated installment loans strengthened co‑brand partnerships. The company also expanded share repurchase authorization to $765 million, following prior repurchases. Participation in the RBC 2026 Financial Institutions Conference underscored ongoing investor outreach. Today’s Academy partnership continues the theme of leveraging brand relationships to expand its credit card and loyalty footprint.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Reimagined loyalty program and new credit card offerings provide more ways to earn, save, and "fund your fun"
New benefits include exclusive savings, personalized rewards, and seamless access across stores, online and app platforms
"At Academy, we believe fun should be for all, regardless of your budget," said Chad Fox, Executive Vice President and Chief Customer Officer at Academy Sports + Outdoors. "This year, we're doubling down on that promise with the relaunch of myAcademy Rewards, a loyalty program rebuilt for our customers, the Always Game Family. These are families who work hard, play harder, and live for the moments that bring them closer together. Our goal is to help fuel those moments with great gear at great prices, without straining budgets."
Academy is reenvisioning loyalty by placing the new myAcademy Rewards Mastercard® at the center of the program—transforming the card into the primary way members earn rewards for their everyday purchases. Cardholders earn
Customers can join myAcademy Rewards for free and enjoy:
$15 - Insider access to exclusive offers
$15 $25 $500
Cardholders save even more when they make purchases on their card at Academy:
$30 $30 5% off everyday purchases at Academy3- Free shipping at Academy with no minimum2
Plus, myAcademy Rewards Mastercard® holders earn:
2% back in rewards on purchases outside Academy4$50 $500
"This revamped program was thoughtfully designed to empower families with a rich value proposition, reflecting how they live and what they need to have more fun outdoors, whether that's gear for weekend adventures, playing sports or everyday needs," said Val Greer, Executive Vice President and Chief Commercial Officer at Bread Financial, a tech-forward financial services company providing simple, personalized payment, lending and saving solutions.
Academy has also upgraded its entire digital ecosystem to help deliver value, making it easier for members to sign up, track progress, view rewards, and redeem online, in-app, or in-store.
This program was rebuilt with the Always Game Family in mind because they deserve to feel valued, appreciated, and rewarded for every hard‑earned dollar they spend. At Academy, we're making sure families never have to choose between making memories and the responsibilities they carry.
Learn more at https://www.academy.com/myacademy-rewards.
About Academy Sports + Outdoors
Academy is a leading full-line sporting goods and outdoor recreation retailer in
About Bread Financial®
Bread Financial® (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of
Media Contacts: | |
Allan Rojas | Rachel Stultz |
Director, Communications | Senior Director, Corporate Affairs |
Academy Sports + Outdoors | Bread Financial |
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SOURCE Academy, Ltd. d/b/a Academy Sports + Outdoors