Bread Financial Provides Performance Update for January 2026
Rhea-AI Summary
Bread Financial (NYSE: BFH) provided a January 2026 performance update showing largely stable credit balances and modest improvement in credit metrics versus January 2025.
End-of-period credit card and other loans were $18,386 million versus $18,366 million a year earlier. Net principal losses were $111 million (loss rate 7.1%) versus $123 million (7.8%). 30+ delinquencies were $960 million and the delinquency rate was 5.9% versus $1,032 million and 6.1% a year earlier.
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Key Figures
Market Reality Check
Peers on Argus
BFH fell 2.05% while key peers like ENVA (-2.44%) and WU (-2.54%) also declined, but QFIN gained 1.81%, pointing to mixed credit-services moves rather than a clean sector-wide trade.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 04 | Conference participation | Neutral | +1.5% | UBS Financial Services Conference fireside chat with CFO and webcast access. |
| Feb 03 | Conference participation | Neutral | +3.2% | Bank of America conference appearance by CEO and CFO in fireside chat. |
| Jan 29 | Performance update | Positive | +7.1% | December 2025 update showing detailed loan, loss, and delinquency metrics. |
| Jan 29 | Earnings release | Neutral | +7.1% | Fourth quarter and full year 2025 results with investor call and materials. |
| Jan 29 | Dividend declaration | Positive | +7.1% | Announcement of Q1 2026 dividends on preferred and common stock. |
Recent corporate and performance updates have generally coincided with positive share reactions, suggesting investors have rewarded informational and capital actions.
Over the past few weeks, Bread Financial has focused on investor communication and balance sheet visibility. On Jan 29, Q4 and full-year 2025 results, a dividend declaration, and a December 2025 performance update all coincided with a 7.08% gain, alongside details on loan trends, losses, and delinquencies. Early February conference appearances on Feb 3 and Feb 4 also saw modest positive moves. Today’s January 2026 update extends that pattern of frequent portfolio performance disclosures.
Regulatory & Risk Context
An effective automatic shelf registration on Form S-3ASR dated 2025-11-17 allows Bread Financial to issue preferred stock and related depositary shares over time for general corporate purposes. The company has already used this shelf at least 2 times via 424B5 prospectus supplements in November 2025.
Market Pulse Summary
This announcement provides updated January 2026 credit metrics, including end-of-period loans of $18,386M, net principal losses of $111M, a net principal loss rate of 7.1%, and a delinquency rate of 5.9%. Compared with prior updates, it continues the company’s pattern of offering detailed interim visibility into loan performance. Investors may track how these loss and delinquency figures trend relative to December 2025 levels and upcoming disclosures.
Key Terms
delinquency rate financial
AI-generated analysis. Not financial advice.
COLUMBUS, Ohio, Feb. 10, 2026 (GLOBE NEWSWIRE) -- Bread Financial® Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions to millions of U.S. consumers, provided a performance update. The following tables present the Company’s Net principal loss rate and Delinquency rate for the periods indicated:
| For the month ended January 31, 2026 | For the month ended January 31, 2025 | ||||||
| (dollars in millions) | |||||||
| End-of-period credit card and other loans | $ | 18,386 | $ | 18,366 | |||
| Average credit card and other loans | $ | 18,531 | $ | 18,530 | |||
| Year-over-year change in average credit card and other loans | — | % | (2 | %) | |||
| Net principal losses | $ | 111 | $ | 123 | |||
| Net principal loss rate | 7.1 | % | 7.8 | % | |||
| As of January 31, 2026 | As of January 31, 2025 | ||||||
| (dollars in millions) | |||||||
| 30 days + delinquencies – principal | $ | 960 | $ | 1,032 | |||
| Period ended credit card and other loans – principal | $ | 16,401 | $ | 16,874 | |||
| Delinquency rate | 5.9 | % | 6.1 | % | |||
About Bread Financial®
Bread Financial® (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers. Our payment solutions, including Bread Financial general purpose credit cards and savings products, empower our customers and their passions for a better life. Additionally, we deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, jewelry and specialty apparel through our private label and co-brand credit cards and pay-over-time products providing choice and value to our shared customers.
Bread Financial proudly marks 30 years of success in 2026. To learn more about our global associates, our performance and our sustainability progress, visit breadfinancial.com or follow us on Instagram and LinkedIn.
Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements give our expectations or forecasts of future events and can generally be identified by the use of words such as “believe,” “expect,” “anticipate,” “estimate,” “intend,” “project,” “plan,” “likely,” “may,” “should” or other words or phrases of similar import. Similarly, statements that describe our business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. Examples of forward-looking statements include, but are not limited to, statements we make regarding, and the guidance we give with respect to, our anticipated operating or financial results, future financial performance and outlook, future dividend declarations, and future economic conditions.
We believe that our expectations are based on reasonable assumptions. Forward-looking statements, however, are subject to a number of risks and uncertainties that are difficult to predict and, in many cases, beyond our control. Accordingly, our actual results could differ materially from the projections, anticipated results or other expectations expressed in this release, and no assurances can be given that our expectations will prove to have been correct. Factors that could cause the outcomes to differ materially include, but are not limited to, the following: macroeconomic conditions, including market conditions, inflation, interest rates, labor market conditions, recessionary pressures or concerns over a prolonged economic slowdown, and the related impact on consumer spending behavior, payments, debt levels, savings rates and other behaviors; global political and public health events and conditions, including significant shifts in trade policy, such as changes to, or the imposition of, tariffs and/or trade barriers and consequently any economic impacts, volatility, uncertainty and geopolitical instability resulting therefrom, as well as ongoing wars and military conflicts and natural disasters; future credit performance, including the level of future delinquency and charge-off rates; loss of, or reduction in demand for services and/or products from, significant brand partners or customers in the highly competitive markets in which we operate, including competition from new and non-traditional competitors, such as financial technology companies, and with respect to new products, services and technologies, such as the emergence or increase in popularity of agentic commerce, digital payment platforms and currencies and other alternative payment and deposit solutions; the concentration of our business in U.S. consumer credit; inaccuracies in the models and estimates on which we rely, including our credit risk management models and the amount of our Allowance for credit losses; the inability to realize the intended benefits of acquisitions, dispositions and other strategic initiatives; our level of indebtedness and ability to access financial or capital markets; pending and future federal and state legislation, executive action, regulation, supervisory guidance, and regulatory and legal actions, including, but not limited to, those related to financial regulatory reform and consumer financial services practices, as well as any such actions that would place limits on credit card interest rates or late fees, interchange fees or other charges; failures or breaches in our operational or security systems, including as a result of cyberattacks, unanticipated impacts from technology modernization projects or otherwise; and any liability or other adverse impacts arising out of or related to the spinoff of our former LoyaltyOne segment or the bankruptcy filings of Loyalty Ventures Inc. (LVI) and certain of its subsidiaries, including the pending litigation against us in connection with the spinoff. The foregoing factors, along with other risks and uncertainties that could cause actual results to differ materially from those expressed or implied in forward-looking statements, are described in greater detail under the headings “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in our Annual Report on Form 10-K for the most recently ended fiscal year, which may be updated in Item 1A of, or elsewhere in, our Quarterly Reports on Form 10-Q filed for periods subsequent to such Form 10-K. Our forward-looking statements speak only as of the date made, and we undertake no obligation, other than as required by applicable law, to update or revise any forward-looking statements, whether as a result of new information, subsequent events, anticipated or unanticipated circumstances or otherwise.
Contacts
Brian Vereb — Investor Relations
Brian.Vereb@breadfinancial.com
Susan Haugen — Investor Relations
Susan.Haugen@breadfinancial.com
Rachel Stultz — Media
Rachel.Stultz@breadfinancial.com
FAQ
What credit loss figures did Bread Financial (BFH) report for January 2026?
How did Bread Financial's (BFH) delinquency rate change in January 2026 compared to January 2025?
What were Bread Financial's (BFH) total credit card and other loan balances at end of January 2026?
Did Bread Financial (BFH) report any significant year-over-year loan growth in January 2026?
What do Bread Financial's (BFH) January 2026 metrics imply for credit performance trends?
