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Bread Financial Provides Performance Update for July 2026

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Bread Financial (NYSE: BFH) reported July 31, 2026 credit performance metrics. End-of-period credit card and other loans were $18.54 billion versus $17.59 billion a year earlier, while average loans rose 4.9% year over year to $18.45 billion. Net principal losses were $106 million, with a net principal loss rate of 6.80% compared to 7.63% in July 2025. Thirty‑plus‑day delinquencies – principal – totaled $876 million versus $931 million a year prior, for a delinquency rate of 5.35% compared with 5.82%.

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Positive

  • Average credit card and other loans up 4.9% year over year to $18.449 billion
  • End-of-period credit card and other loans increased to $18.543 billion from $17.594 billion
  • Net principal losses declined to $106 million from $114 million year over year
  • Net principal loss rate improved to 6.80% from 7.63% in July 2025
  • 30+ day delinquencies – principal decreased to $876 million from $931 million
  • Delinquency rate declined to 5.35% from 5.82% year over year

Negative

  • Net principal losses remained substantial at $106 million for July 2026
  • 30+ day delinquency rate stood at 5.35% as of July 31, 2026

Market Context

The prior June performance update recorded a 1.68% 24-hour reaction, providing a comparable platform...
Analysis

The prior June performance update recorded a 1.68% 24-hour reaction, providing a comparable platform reference. July’s improved credit metrics can be viewed alongside current low short positioning and recent net insider selling.

Key Figures

End-of-period loans: $18,543 million Average loans: $18,449 million Year-over-year loan change: 4.9% +4 more
7 metrics
End-of-period loans $18,543 million July 31, 2026, versus $17,594 million in July 2025
Average loans $18,449 million July 2026, versus $17,585 million in July 2025
Year-over-year loan change 4.9% Average credit card and other loans, July 2026
Net principal losses $106 million Month ended July 31, 2026, versus $114 million in July 2025
Net principal loss rate 6.80% July 2026, versus 7.63% in July 2025
30+ day delinquencies $876 million As of July 31, 2026, versus $931 million in July 2025
Delinquency rate 5.35% As of July 31, 2026, versus 5.82% in July 2025

Historical Context

5 past events · Latest: Jul 23 (Positive)
Pattern 5 events
Date Event Sentiment 24h Move Catalyst
Jul 23 Credit performance update Positive +1.7% June credit metrics showed lower loss and delinquency rates versus the prior year
Jul 23 Earnings results release Neutral +1.7% Second-quarter results were released with an investor conference call scheduled
Jul 23 Dividend declaration Positive +1.7% Board declared quarterly preferred and common cash dividends payable September 15
Jul 14 Leadership transition Neutral +1.4% Chief commercial officer retirement and successor promotion were announced
Jul 07 Earnings call scheduling Neutral -1.1% Second-quarter earnings call was scheduled for July 23

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent credit and dividend announcements were followed by positive reactions, while a scheduling notice preceded a negative reaction.

Key Terms

net principal loss rate, delinquency rate
2 terms
net principal loss rate financial
"The following tables present the Company’s Net principal loss rate and Delinquency rate"
Net principal loss rate measures the percentage of original loan or investment principal that investors actually lose after accounting for recoveries, collections, or collateral sales. It matters because it shows the real hit to capital from defaults — like knowing how much of the original bill you never get back after trying to collect — and helps investors judge credit risk and expected losses across a portfolio.
delinquency rate financial
"The following tables present the Company’s Net principal loss rate and Delinquency rate"
The delinquency rate measures the share of loans or credit accounts with payments past their due date, usually expressed as a percentage of the total loan balance or number of accounts. It matters to investors because rising delinquency rates are an early warning that borrowers are struggling, which can lead to higher losses, tighter lending and weaker profits for banks, lenders and investors in loan-backed securities — like seeing more people miss car payments in a town.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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COLUMBUS, Ohio, Aug. 17, 2026 (GLOBE NEWSWIRE) -- Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions to millions of U.S. consumers, provided a performance update. The following tables present the Company’s Net principal loss rate and Delinquency rate for the periods indicated:

        
 For the
 For the
 month ended
 month ended
 July 31, 2026
 July 31, 2025
 (dollars in millions)
End-of-period credit card and other loans$18,543  $17,594 
Average credit card and other loans$18,449  $17,585 
Year-over-year change in average credit card and other loans 4.9%  %
Net principal losses$106  $114 
Net principal loss rate 6.80%  7.63%


 As of
 As of
 July 31, 2026
 July 31, 2025
 (dollars in millions)
30 days + delinquencies – principal$876  $931 
Period ended credit card and other loans – principal$16,378  $15,983 
Delinquency rate 5.35%  5.82%
        

About Bread Financial®

Bread Financial® (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers. Our payment solutions deliver growth for some of the most recognized brands in travel and entertainment, specialty apparel, health and beauty, jewelry, sporting goods, technology and electronics, as well as home and furniture through our co-brand and private label credit cards and pay-over-time products providing choice and value to our shared customers. Additionally, we offer Bread Financial general purpose credit cards and saving products that empower our customers and their passions for a better life.

Bread Financial proudly marks 30 years of success in 2026. To learn more about our global associates, our performance and our sustainability progress, visit breadfinancial.com or follow us on Instagram and LinkedIn.

Forward-Looking Statements

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements give our expectations or forecasts of future events and can generally be identified by the use of words such as “believe,” “expect,” “anticipate,” “estimate,” “intend,” “project,” “plan,” “likely,” “may,” “should” or other words or phrases of similar import. Similarly, statements that describe our business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. Examples of forward-looking statements include, but are not limited to, statements we make regarding, and the guidance we give with respect to, our anticipated operating or financial results, future financial performance and outlook, future dividend declarations, and future economic conditions.

We believe that our expectations are based on reasonable assumptions. Forward-looking statements, however, are subject to a number of risks and uncertainties that are difficult to predict and, in many cases, beyond our control. Accordingly, our actual results could differ materially from the projections, anticipated results or other expectations expressed in this release, and no assurances can be given that our expectations will prove to have been correct. Factors that could cause the outcomes to differ materially include, but are not limited to, the following: macroeconomic conditions, including inflation, interest rates, labor market conditions, financial and capital market conditions, recessionary pressures or concerns over a prolonged economic slowdown, and the related impact on consumer spending behavior, payments, debt levels, savings rates and other behaviors; global political events and conditions, including significant shifts in trade policy, such as changes to, or the imposition of, tariffs and/or trade barriers and consequently any economic impacts, volatility, uncertainty and geopolitical instability resulting therefrom, as well as ongoing wars and military conflicts, and international tensions or hostilities; local or global public health issues, climate-related events, impacts to the power grid, and natural disasters; future credit performance, including the level of future delinquency and charge-off rates; loss of, or reduction in demand for services and/or products from, significant brand partners or customers in the highly competitive markets in which we operate, including competition from new and non-traditional competitors, such as financial technology companies, and with respect to new products, services and technologies, such as the emergence or increase in popularity of agentic commerce, digital payment platforms and currencies and other alternative payment and deposit solutions; the concentration of our business in U.S. consumer credit; inaccuracies in the models and estimates on which we rely, including our credit risk management models and the amount of our Allowance for credit losses; the inability to realize the intended benefits of acquisitions, dispositions and other strategic initiatives; our level of indebtedness and ability to access financial or capital markets; pending and future federal and state legislation, executive action, regulation, supervisory guidance, and regulatory and legal actions, including, but not limited to, those related to financial regulatory reform and consumer financial services practices, as well as any such actions that would place limits on credit card interest rates or late fees, interchange fees or other charges; failures or breaches in our operational or security systems, including as a result of cyberattacks, unanticipated impacts from technology modernization projects or otherwise; and any liability or other adverse impacts arising out of or related to the spinoff of our former LoyaltyOne segment or the bankruptcy filings of Loyalty Ventures Inc. (LVI) and certain of its subsidiaries, including the pending litigation against us in connection with the spinoff. The foregoing factors, along with other risks and uncertainties that could cause actual results to differ materially from those expressed or implied in forward-looking statements, are described in greater detail under the headings “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in our Annual Report on Form 10-K for the most recently ended fiscal year, which may be updated in Item 1A of, or elsewhere in, our Quarterly Reports on Form 10-Q filed for periods subsequent to such Form 10-K. Our forward-looking statements speak only as of the date made, and we undertake no obligation, other than as required by applicable law, to update or revise any forwardlooking statements, whether as a result of new information, subsequent events, anticipated or unanticipated circumstances or otherwise.

Contacts

Brian Vereb — Investor Relations
Brian.Vereb@breadfinancial.com

Susan Haugen — Investor Relations
Susan.Haugen@breadfinancial.com

Rachel Stultz — Media
Rachel.Stultz@breadfinancial.com


FAQ

How did Bread Financial’s (BFH) credit card loan balances change in July 2026?

Bread Financial’s credit card and other loans increased year over year in July 2026. According to Bread Financial, end-of-period balances reached $18.543 billion, up from $17.594 billion, while average loans rose 4.9% to $18.449 billion compared with July 2025.

What was Bread Financial’s (BFH) net principal loss rate for July 2026?

Bread Financial reported a lower net principal loss rate for July 2026. According to Bread Financial, the net principal loss rate was 6.80%, compared with 7.63% for the month ended July 31, 2025, on net principal losses of $106 million versus $114 million.

How much were Bread Financial’s net principal losses in July 2026?

Net principal losses decreased slightly year over year in July 2026. According to Bread Financial, net principal losses were $106 million for the month ended July 31, 2026, compared with $114 million for the same period in 2025, alongside higher average loan balances.

What was Bread Financial’s (BFH) delinquency rate as of July 31, 2026?

Bread Financial reported a modestly lower delinquency rate year over year. According to Bread Financial, the 30+ day delinquency rate was 5.35% as of July 31, 2026, compared with 5.82% as of July 31, 2025, on principal delinquencies of $876 million.

Did Bread Financial’s delinquent balances change between July 2025 and July 2026?

Delinquent balances declined year over year. According to Bread Financial, 30+ day delinquencies – principal – were $876 million as of July 31, 2026, versus $931 million a year earlier, while period-ended credit card and other loans – principal – increased to $16.378 billion from $15.983 billion.

What do Bread Financial’s July 2026 credit metrics indicate for BFH investors?

The July 2026 metrics show higher loan balances with lower loss and delinquency rates. According to Bread Financial, average loans rose 4.9%, while the net principal loss rate fell to 6.80% and the delinquency rate declined to 5.35% versus July 2025 levels.