Bread Financial EVP lists 29.5K-share stake
EVP and Chief Revenue Officer Dennis James McCarthy reports 29,530.52 BFH shares and RSUs on his initial ownership filing.
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Form Type
3
Rhea-AI Filing Summary
BREAD FINANCIAL HOLDINGS, INC. (BFH) reported initial equity holdings for executive vice president and chief revenue officer Dennis James McCarthy. He beneficially owns a total of 29,530.52 shares of common stock, including unrestricted shares and multiple tranches of unvested restricted stock units with staggered vesting dates through February 17, 2029.
Insider Trade Summary
1 transaction reported
Mixed
1 txn
Insider
McCarthy Dennis James
Role
EVP, Chief Revenue Officer
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| holding | Common Stock F1 | -- | -- | -- |
Holdings After Transaction:
Common Stock — 29,530.52 shares (Direct)
Footnotes (1)
- F1. The total number of securities beneficially owned includes: (a) 7,471.52 unrestricted shares; (b) 5,972 unvested units from an award of 17,562 time-based restricted stock units granted 2/15/24, which are scheduled to vest on 2/15/27; (c) 7,267 unvested units from an award of 10,845 unvested time-based restricted stock units granted 2/18/25, of which 3,579 units are scheduled to vest on 2/18/27 and 3,688 units are scheduled to vest on 2/18/28; (d) 6,615 unvested time-based restricted stock units granted 2/17/26, of which 2,182 units are scheduled to vest on 2/17/27, 2,183 units are scheduled to vest on 2/17/28 and 2,250 units are scheduled to vest on 2/17/29; and (e) 2,205 shares of common stock represented by performance-based RSUs, which may be adjusted up or down at the time the performance targets are measured at the end of the three-year performance period.
Key Figures
Total beneficial ownership: 29,530.52 shares
Unrestricted shares: 7,471.52 shares
Unvested RSUs from 2024 grant: 5,972 units
+4 more
7 metrics
Total beneficial ownership
29,530.52 shares
Common stock beneficially owned by Dennis James McCarthy after the reported holdings entry
Unrestricted shares
7,471.52 shares
Part of total beneficially owned common stock
Unvested RSUs from 2024 grant
5,972 units
From 17,562 time-based RSUs granted February 15, 2024, scheduled to vest February 15, 2027
Unvested RSUs from 2025 grant
7,267 units
From 10,845 time-based RSUs granted February 18, 2025, vesting in 2027 and 2028
Unvested RSUs from 2026 grant
6,615 units
Time-based RSUs granted February 17, 2026, vesting in 2027, 2028 and 2029
Performance-based RSUs
2,205 shares
Common stock represented by performance-based RSUs, subject to performance targets over a three-year period
Holding entries reported
1 entry
Number of non-derivative holding lines in the Form 3
Key Terms
beneficially owned, restricted stock units, performance-based RSUs, three-year performance period
4 terms
beneficially owned financial
"The total number of securities beneficially owned includes: (a) 7,471.52"
Beneficially owned describes securities or assets where a person has the economic rights and control—such as the right to receive dividends and to direct voting—even if legal title is held in another name. Think of it like having the keys and using a car that’s registered to someone else: you get the benefits and make decisions. Investors care because beneficial ownership reveals who truly controls value and voting power, affecting corporate decisions and takeover dynamics.
restricted stock units financial
"unvested units from an award of 17,562 time-based restricted stock units"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
performance-based RSUs financial
"shares of common stock represented by performance-based RSUs, which may be adjusted"
Performance-based restricted stock units (RSUs) are promises to deliver company shares to employees only if the business meets specific goals, such as revenue, profit, stock-price targets, or strategic milestones. For investors, they matter because they change future share supply and align management incentives with company results—like a salesperson whose bonus only pays out when sales targets are hit—so they can affect earnings, dilution, and confidence in leadership.
three-year performance period financial
"measured at the end of the three-year performance period."
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
Who is the insider in BFH’s Form 3 and what is his role?
The insider is Dennis James McCarthy, who serves as EVP, Chief Revenue Officer of Bread Financial Holdings, Inc., and this Form 3 reports his initial beneficial ownership of the company’s common stock and equity awards.
What time-based RSU awards for BFH does Dennis James McCarthy report?
He reports unvested time-based RSUs including 5,972 units from a 17,562-unit award granted on February 15, 2024, scheduled to vest on February 15, 2027, plus additional time-based RSU grants from February 18, 2025 and February 17, 2026 with vesting dates through 2029.
What are the vesting schedules for Dennis James McCarthy’s 2025 and 2026 BFH RSU grants?
From a February 18, 2025 grant, 7,267 units remain, with 3,579 vesting on February 18, 2027 and 3,688 on February 18, 2028. A February 17, 2026 grant of 6,615 units vests 2,182 on February 17, 2027, 2,183 on February 17, 2028, and 2,250 on February 17, 2029.
What performance-based RSUs for BFH does Dennis James McCarthy hold and when may they vest?
He holds 2,205 shares of common stock represented by performance-based RSUs. These may vest on February 17, 2029, contingent on predetermined performance measures and his continued employment on the vesting date.
AI-generated analysis. How Rhea-AI works. Not financial advice.
